Lima Audience in Germany
Lima has an estimated audience of 337,434 people in Germany. 47.9% are female, 52.1% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: PubMed, Zanussi, Panama City, Bolivia, Cumbia.
The average Lima fan in Germany is 40.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include PubMed, Zanussi, Panama City, with strongest over-indexing on PubMed (69.08× the country average). Demographically, the Lima audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Lima fans
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 40.7 |
| Estimated audience size | 337,434 |
Audience persona
The typical Lima fan in Germany is balanced, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for PubMed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 77,878 | 1.05× |
| Bayern | 71,622 | 1.32× |
| Baden-Württemberg | 56,730 | 1.23× |
| Niedersachsen | 32,420 | 0.99× |
| Hessen | 30,121 | 1.17× |
| Berlin | 19,852 | 1.32× |
| Rheinland-Pfalz | 15,997 | 0.95× |
| Sachsen | 15,118 | 0.91× |
| Schleswig-Holstein | 10,555 | 0.87× |
| Hamburg | 9,254 | 1.21× |
| Brandenburg | 9,124 | 0.87× |
| Thüringen | 7,369 | 0.86× |
| Sachsen-Anhalt | 6,212 | 0.71× |
| Mecklenburg-Vorpommern | 4,908 | 0.76× |
| Saarland | 3,253 | 0.79× |
| Bremen | 2,844 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| PubMed | 69.08× | Internet & Social Media |
| Zanussi | 165.36× | Home & Garden |
| Panama City | 67.99× | Travel & Leisure |
| Bolivia | 28.57× | Travel & Leisure |
| Cumbia | 44.25× | Music & Radio |
| Bad Bunny | 7.72× | Music & Radio |
| Frida Kahlo | 6.92× | Arts & Culture |
| Alphaville (band) | 10.63× | Music & Radio |
| Katie Price | 8.04× | Fashion & Accessoires |
| Mother's Day | 3.52× | Kids & Family |
| River Plate | 28.99× | Sports |
| Mexico | 5.98× | Travel & Leisure |
| Ricky Martin | 10.71× | Music & Radio |
| UpToDate | 16.24× | Health |
| Flowering plant | 3.57× | Home & Garden |
| Spiegel Online | 1.67× | News |
| Broadband | 9.59× | Technology & Electronics |
| Folklore | 3.33× | Politics & Society |
| Stuttgart | 2.51× | Travel & Leisure |
| Airbnb | 1.86× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.95 |
| Mindfulness | BALANCE | 1.71 |
| Sustainability | BALANCE | 1.66 |
| Tradition | CONSERVATISM | 1.6 |
| Sports Activity | POWER | 1.58 |
| Travelling | THRILL | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.7% |
| Brazil | 11.9% |
| Peru | 10.9% |
See Lima audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Lima have in Germany?
Lima has an estimated audience of 337,434 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lima fans?
47.9% of Lima fans are female, 52.1% are male, with an average age of 40.7 years.
Which brands do Lima fans like most?
Lima fans show strongest brand affinity for PubMed (69.08×), Zanussi (165.36×), and Panama City (67.99×) over the country average.
Where do Lima fans live in Germany?
Lima fans in Germany are most concentrated in Nordrhein-Westfalen (reach 77,878), Bayern (reach 71,622), and Baden-Württemberg (reach 56,730). These three regions account for the largest share of the active audience.
What other brands do Lima fans also like?
Beyond Lima itself, the audience over-indexes on Zanussi (165.36×), Panama City (67.99×), Bolivia (28.57×), and Cumbia (44.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lima. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.