A data profile of the people who buy, follow and care about Lima in Spain — modelled from more than twelve digital signal sources. Lima has an estimated audience of 2,656,083 people in Spain.
Lima has an estimated audience of 2,656,083 people in Spain. 57.1% are female, 42.9% are male, average age 42.5. Top brand affinities: Mario Vargas Llosa, Falabella (retail store), Sporting Cristal, Alianza Lima, Local food.
Top brand affinities include Mario Vargas Llosa, Falabella (retail store), Sporting Cristal, with strongest over-indexing on Mario Vargas Llosa (11.69× the country average).
Demographically, the Lima audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Individualism, Spirituality.
The typical Lima fan in Spain is more female, around 42.5 years old, with strong Individualism tendencies and a notable affinity for Mario Vargas Llosa.
The key figures that characterise the Lima profile in Spain.
57.1% are female, 42.9% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 42.5 |
| Estimated audience size | 2,656,083 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Lima audience comes from Spain.
| Country | Share |
|---|---|
| United States | 12.7% |
| Brazil | 11.9% |
| Peru | 10.9% |
The strongest cross-interests of the Lima audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mario Vargas Llosa | Literature | 11.69× | ||
| 02 | Sporting Cristal | Sports | 11.19× | ||
| 03 | Falabella (retail store) | Fashion & Accessoires | 10.69× | ||
| 04 | Alianza Lima | Sports | 10.55× | ||
| 05 | Machu Picchu | Travel & Leisure | 6.11× | ||
| 06 | Individualism | Politics & Society | 4.75× | ||
| 07 | Political science | Business & Career | 3.14× | ||
| 08 | Rayo Vallecano | Travel & Leisure | 2.83× | ||
| 09 | Local food | Food & Beverages | 2.42× | ||
| 10 | BP | Cars & Mobility | 2.06× | ||
| 11 | Solar energy | Home & Garden | 2.03× | ||
| 12 | Michael Jackson | Music & Radio | 1.99× | ||
| 13 | Radio | Technology & Electronics | 1.94× | ||
| 14 | InfoJobs | Business & Career | 1.92× | ||
| 15 | Financial services | Business & Career | 1.90× | ||
| 16 | Religion | Business & Career | 1.85× | ||
| 17 | Innovation | Business & Career | 1.84× | ||
| 18 | Genetics | Kids & Family | 1.83× | ||
| 19 | Julio Iglesias | Music & Radio | 1.74× | ||
| 20 | Badoo | Internet & Social Media | 1.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.25× | |
| Spirituality | BALANCE | 1.59× | |
| Convenience Orientation | PREMIUM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.79× | |
| Design Affinity | PREMIUM | 0.79× | |
| DIY Mentality | THRILL | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Lima. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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