A data profile of the people who buy, follow and care about BP in Spain — modelled from more than twelve digital signal sources. BP has an estimated audience of 4,322,749 people in Spain.
The average BP fan in Spain is 45.2 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Comunidad Valenciana, Catalonia.
Top brand affinities include Maersk, Grease (lubricant), Chevron Corporation, with strongest over-indexing on Maersk (70.03× the country average).
Demographically, the BP audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical BP fan in Spain is more male, around 45.2 years old, with strong Need for Security tendencies and a notable affinity for Maersk.
The key figures that characterise the BP profile in Spain.
38.9% are female, 61.1% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 38.9% |
| Male | 61.1% |
| Average age | 45.2 |
| Estimated audience size | 4,322,749 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 38% |
of the worldwide BP audience comes from Spain.
| Country | Share |
|---|---|
| United States | 27.0% |
| United Kingdom | 12.6% |
| Poland | 9.4% |
Where the BP audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~500K | 3.87× | |
| 02 | Region of Murcia | ~300K | 1.87× | |
| 03 | Andalusia | ~1.5M | 1.81× | |
| 04 | Comunidad Valenciana | ~700K | 1.52× | |
| 05 | Canary Islands | ~300K | 1.43× | |
| 06 | Castile and León | ~200K | 0.98× | |
| 07 | Castilla-La Mancha | ~200K | 0.90× | |
| 08 | Catalonia | ~700K | 0.87× | |
| 09 | Principality of Asturias | ~80K | 0.78× | |
| 10 | Community of Madrid | ~500K | 0.72× | |
| 11 | Aragon | ~60K | 0.55× | |
| 12 | Extremadura | ~40K | 0.48× | |
| 13 | Navarre | ~30K | 0.48× | |
| 14 | Basque Autonomous Country | ~50K | 0.33× | |
| 15 | La Rioja | ~9K | 0.33× | |
| 16 | Cantabria | ~10K | 0.23× | |
| 17 | Galicia | ~40K | 0.20× |
The strongest cross-interests of the BP audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Maersk | Business & Career | 70.03× | ||
| 02 | Chittagong | Travel & Leisure | 69.08× | ||
| 03 | Chevron Corporation | Home & Garden | 57.27× | ||
| 04 | Grease (lubricant) | Music & Radio | 53.03× | ||
| 05 | Liberia | Travel & Leisure | 37.91× | ||
| 06 | Texaco | Cars & Mobility | 32.82× | ||
| 07 | Kobe | Travel & Leisure | 25.62× | ||
| 08 | YPF | Cars & Mobility | 21.67× | ||
| 09 | Castrol | Cars & Mobility | 20.22× | ||
| 10 | Filling station | Cars & Mobility | 11.03× | ||
| 11 | Diesel fuel | Cars & Mobility | 10.13× | ||
| 12 | Motor oil | Cars & Mobility | 8.70× | ||
| 13 | Oscaro | Cars & Mobility | 6.08× | ||
| 14 | Wallapop | Shopping | 2.83× | ||
| 15 | IBEX 35 | Business & Career | 2.72× | ||
| 16 | Loterías y Apuestas del Estado | Games | 2.44× | ||
| 17 | La Caixa | Business & Career | 2.28× | ||
| 18 | MotoGP | Sports | 2.20× | ||
| 19 | BBVA | Business & Career | 2.09× | ||
| 20 | Sabadell | Business & Career | 2.08× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.18× | |
| Patriotism | CONSERVATISM | 2.12× | |
| Career Orientation | POWER | 1.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.94× | |
| Design Affinity | PREMIUM | 1.05× | |
| Creativity | OPEN | 1.12× |
BP's target market in Spain covers an estimated 4,322,749 people, concentrated in Andalusia and Comunidad Valenciana.
38.9% of the BP audience are female, 61.1% are male, with an average age of 45.2 years.
BP fans show strongest brand affinity for Maersk (70.03×), Grease (lubricant) (53.03×), and Chevron Corporation (57.27×) over the country average.
BP fans in Spain are most concentrated in Andalusia (reach ~1.5M), Comunidad Valenciana (reach ~700K), and Catalonia (reach ~700K). These three regions account for the largest share of the active audience.
Beyond BP itself, the audience over-indexes on Grease (lubricant) (53.03×), Chevron Corporation (57.27×), Texaco (32.82×), and BBVA (2.09×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for BP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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