BP Audience in Spain
BP has an estimated audience of 1,949,721 people in Spain. 38.9% are female, 61.1% are male, average age 45.2. Top regions: Andalusia, Comunidad Valenciana, Catalonia. Top brand affinities: Maersk, Grease (lubricant), Texaco, Chevron Corporation, BBVA.
The average BP fan in Spain is 45.2 years old, more male, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Comunidad Valenciana, Catalonia. Top brand affinities include Maersk, Grease (lubricant), Texaco, with strongest over-indexing on Maersk (70.03× the country average). Demographically, the BP audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Fuel / petrol
Demographics of BP fans
| Metric | Value |
|---|---|
| Female | 38.9% |
| Male | 61.1% |
| Average age | 45.2 |
| Estimated audience size | 1,949,721 |
Audience persona
The typical BP fan in Spain is more male, around 45.2 years old, with strong Patriotism tendencies and a notable affinity for Maersk.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 1,851,833 | 1.81× |
| Comunidad Valenciana | 889,959 | 1.52× |
| Catalonia | 820,076 | 0.87× |
| Community of Madrid | 634,046 | 0.72× |
| Balearic Islands | 566,026 | 3.88× |
| Canary Islands | 370,707 | 1.43× |
| Region of Murcia | 334,714 | 1.88× |
| Castile and León | 223,142 | 0.98× |
| Castilla-La Mancha | 189,597 | 0.9× |
| Principality of Asturias | 95,538 | 0.78× |
| Aragon | 75,071 | 0.55× |
| Basque Autonomous Country | 62,372 | 0.32× |
| Extremadura | 51,820 | 0.46× |
| Galicia | 46,416 | 0.19× |
| Navarre | 30,223 | 0.46× |
| Cantabria | 9,866 | 0.15× |
| La Rioja | 3,186 | 0.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Maersk | 70.03× | Business & Career |
| Grease (lubricant) | 53.03× | Music & Radio |
| Texaco | 32.82× | Cars & Mobility |
| Chevron Corporation | 57.27× | Home & Garden |
| BBVA | 2.09× | Business & Career |
| Diesel fuel | 10.13× | Cars & Mobility |
| Liberia | 37.91× | Travel & Leisure |
| Kobe | 25.62× | Travel & Leisure |
| Filling station | 11.03× | Cars & Mobility |
| Castrol | 20.22× | Cars & Mobility |
| IBEX 35 | 2.72× | Business & Career |
| Oscaro | 6.08× | Cars & Mobility |
| Chittagong | 69.08× | Travel & Leisure |
| YPF | 21.67× | Cars & Mobility |
| MotoGP | 2.2× | Sports |
| Motor oil | 8.7× | Cars & Mobility |
| Wallapop | 2.83× | Shopping |
| Sabadell | 2.08× | Business & Career |
| Loterías y Apuestas del Estado | 2.44× | Games |
| La Caixa | 2.28× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.84 |
| Need for Security | CONSERVATISM | 2.12 |
| Community Orientation | OPEN | 1.37 |
| DIY Mentality | THRILL | 1.15 |
| Tradition | CONSERVATISM | 1.15 |
| Family Orientation | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.2% |
| United Kingdom | 13.0% |
| Poland | 10.1% |
See BP audiences in other countries
More Fuel / petrol audiences in Spain
- Q8 (226,567)
- TotalEnergies (209,186)
- Castrol (204,608)
- Motul (company) (194,349)
- YPF (138,282)
Frequently asked questions
How many fans does BP have in Spain?
BP has an estimated audience of 1,949,721 people in Spain, concentrated in Andalusia and Comunidad Valenciana.
What is the gender split and age of BP fans?
38.9% of BP fans are female, 61.1% are male, with an average age of 45.2 years.
Which brands do BP fans like most?
BP fans show strongest brand affinity for Maersk (70.03×), Grease (lubricant) (53.03×), and Texaco (32.82×) over the country average.
Where do BP fans live in Spain?
BP fans in Spain are most concentrated in Andalusia (reach 1,851,833), Comunidad Valenciana (reach 889,959), and Catalonia (reach 820,076). These three regions account for the largest share of the active audience.
What other brands do BP fans also like?
Beyond BP itself, the audience over-indexes on Grease (lubricant) (53.03×), Texaco (32.82×), Chevron Corporation (57.27×), and BBVA (2.09×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for BP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.