A data profile of the people who buy, follow and care about Lima in Brazil — modelled from more than twelve digital signal sources. Lima has an estimated audience of 4,267,596 people in Brazil.
Lima has an estimated audience of 4,267,596 people in Brazil. 63.8% are female, 36.2% are male, average age 37.0. Top brand affinities: Universal Technical Institute, Bad Bunny, Rosalia, KaRoL G, Instagram.
Top brand affinities include Universal Technical Institute, Bad Bunny, Rosalia, with strongest over-indexing on Universal Technical Institute (113.57× the country average).
Demographically, the Lima audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Spirituality, Patriotism.
The typical Lima fan in Brazil is more female, around 37.0 years old, with strong Spirituality tendencies and a notable affinity for Universal Technical Institute.
The key figures that characterise the Lima profile in Brazil.
63.8% are female, 36.2% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 37.0 |
| Estimated audience size | 4,267,596 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 17% |
of the worldwide Lima audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 12.7% |
| Brazil | 11.9% |
| Peru | 10.9% |
The strongest cross-interests of the Lima audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Universal Technical Institute | Cars & Mobility | 113.57× | ||
| 02 | Bad Bunny | Music & Radio | 16.41× | ||
| 03 | Rosalia | Music & Radio | 14.48× | ||
| 04 | KaRoL G | Music & Radio | 14.48× | ||
| 05 | Mexico | Travel & Leisure | 3.44× | ||
| 06 | Tinder | Internet & Social Media | 3.17× | ||
| 07 | Rock music | Music & Radio | 2.13× | ||
| 08 | Country music | Music & Radio | 2.11× | ||
| 09 | Pop music | Music & Radio | 2.10× | ||
| 10 | Internet & Social Media | 2.00× | |||
| 11 | Hip hop music | Music & Radio | 1.93× | ||
| 12 | Shopping malls | Shopping | 1.83× | ||
| 13 | Michael Jackson | Music & Radio | 1.83× | ||
| 14 | Medicine | Business & Career | 1.76× | ||
| 15 | Soul music | Music & Radio | 1.75× | ||
| 16 | Action movies | Movies & TV | 1.69× | ||
| 17 | Jazz music | Music & Radio | 1.68× | ||
| 18 | Electronic music | Music & Radio | 1.61× | ||
| 19 | Fragrances | Beauty & Wellness | 1.55× | ||
| 20 | Canada | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.52× | |
| Patriotism | CONSERVATISM | 1.44× | |
| Tradition | CONSERVATISM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.68× | |
| Community Orientation | OPEN | 0.74× | |
| Mindfulness | BALANCE | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Lima. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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