A data profile of the people who buy, follow and care about Latin America in Brazil — modelled from more than twelve digital signal sources. Latin America has an estimated audience of 12,785,566 people in Brazil.
Latin America has an estimated audience of 12,785,566 people in Brazil. 56.6% are female, 43.4% are male, average age 37.2. Top brand affinities: The Big Bang Theory, Zoom!, Michael Jackson, Bad Bunny, Real property.
Top brand affinities include The Big Bang Theory, Zoom!, Michael Jackson, with strongest over-indexing on The Big Bang Theory (2.46× the country average).
Demographically, the Latin America audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Patriotism, Tradition.
The typical Latin America fan in Brazil is more female, around 37.2 years old, with strong Patriotism tendencies and a notable affinity for The Big Bang Theory.
The key figures that characterise the Latin America profile in Brazil.
56.6% are female, 43.4% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 37.2 |
| Estimated audience size | 12,785,566 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 17% |
of the worldwide Latin America audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.3% |
| Brazil | 10.3% |
| Mexico | 9.3% |
The strongest cross-interests of the Latin America audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zoom! | Business & Career | 2.72× | ||
| 02 | Rick and Morty | Movies & TV | 2.72× | ||
| 03 | Megan Fox | Movies & TV | 2.72× | ||
| 04 | Scarlett Johansson | Movies & TV | 2.72× | ||
| 05 | Borussia Dortmund | Sports | 2.72× | ||
| 06 | Elle Fanning | Movies & TV | 2.72× | ||
| 07 | Iberia (airline) | Travel & Leisure | 2.72× | ||
| 08 | Toy Story (franchise) | Movies & TV | 2.72× | ||
| 09 | Nicole Kidman | Movies & TV | 2.72× | ||
| 10 | Germany | Travel & Leisure | 2.72× | ||
| 11 | Bad Bunny | Music & Radio | 2.63× | ||
| 12 | Jim Carrey | Movies & TV | 2.53× | ||
| 13 | The Big Bang Theory | Movies & TV | 2.46× | ||
| 14 | Emma Stone | Movies & TV | 2.43× | ||
| 15 | Margot Robbie | Movies & TV | 2.31× | ||
| 16 | Spanish language | Politics & Society | 2.04× | ||
| 17 | MSN | News | 1.63× | ||
| 18 | Michael Jackson | Music & Radio | 1.62× | ||
| 19 | Real property | Home & Garden | 1.55× | ||
| 20 | Wikipedia | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.18× | |
| Tradition | CONSERVATISM | 1.17× | |
| Career Orientation | POWER | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.77× | |
| Mindfulness | BALANCE | 0.78× | |
| Design Affinity | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Latin America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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