Latin America Audience in Brazil
Latin America has an estimated audience of 12,785,566 people in Brazil. 56.6% are female, 43.4% are male, average age 37.2. Top brand affinities: Sociedade Esportiva Palmeiras, São Paulo FC, Sport Club Corinthians Paulista, Cruzeiro Esporte Clube, Neymar.
Top brand affinities include Sociedade Esportiva Palmeiras, São Paulo FC, Sport Club Corinthians Paulista, with strongest over-indexing on Sociedade Esportiva Palmeiras (1.81× the country average). Demographically, the Latin America audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Need for Security, Spirituality.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Latin America fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 37.2 |
| Estimated audience size | 12,785,566 |
Audience persona
The typical Latin America fan in Brazil is more female, around 37.2 years old, with strong Need for Security tendencies and a notable affinity for Sociedade Esportiva Palmeiras.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sociedade Esportiva Palmeiras | 1.81× | Sports |
| São Paulo FC | 1.89× | Sports |
| Sport Club Corinthians Paulista | 1.84× | Sports |
| Cruzeiro Esporte Clube | 1.62× | Sports |
| Neymar | 1.86× | Sports |
| TikTok | 2.18× | Internet & Social Media |
| Sport Club Internacional | 1.7× | Sports |
| Seleção Brasileira | 1.63× | Sports |
| Radio | 2.39× | Technology & Electronics |
| Smart device | 4.97× | Technology & Electronics |
| Grêmio Foot-Ball Porto Alegrense | 1.76× | Sports |
| UEFA Champions League | 1.86× | Sports |
| Preta Gil | 1.55× | Music & Radio |
| Stranger Things | 1.89× | Movies & TV |
| Vivo (telecommunications) | 2.16× | Technology & Electronics |
| Spotify | 1.75× | Internet & Social Media |
| Energy | 1.75× | Home & Garden |
| Brazil national football team | 1.92× | Sports |
| Botafogo de Futebol e Regatas | 1.53× | Sports |
| Hypermarket | 1.95× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.13 |
| Spirituality | BALANCE | 1.64 |
| Creativity | OPEN | 1.58 |
| Risk Appetite | THRILL | 1.45 |
| Family Orientation | CONSERVATISM | 1.45 |
| Tradition | CONSERVATISM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.3% |
| Brazil | 10.3% |
| Mexico | 9.3% |
See Latin America audiences in other countries
More Region audiences in Brazil
- Regions of Brazil (15,784,537)
- Arezzo (14,578,621)
- Northeast Region, Brazil (13,891,096)
- Atlantic Ocean (9,093,167)
- Maranhão (8,430,065)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Latin America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.