Ecosia Audience in Germany
Ecosia has an estimated audience of 2,045,898 people in Germany. 57.0% are female, 43.0% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Satire, LinkedIn, Pets, Western Union.
The average Ecosia fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Satire, LinkedIn, with strongest over-indexing on Tagesschau (1.98× the country average). Demographically, the Ecosia audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Search engine
Demographics of Ecosia fans
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 38.5 |
| Estimated audience size | 2,045,898 |
Audience persona
The typical Ecosia fan in Germany is more female, around 38.5 years old, with strong Sustainability tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 446,454 | 1× |
| Bayern | 398,844 | 1.21× |
| Baden-Württemberg | 333,254 | 1.19× |
| Niedersachsen | 173,195 | 0.87× |
| Hessen | 171,750 | 1.1× |
| Berlin | 130,487 | 1.43× |
| Sachsen | 103,989 | 1.04× |
| Rheinland-Pfalz | 103,886 | 1.01× |
| Schleswig-Holstein | 84,069 | 1.14× |
| Brandenburg | 62,807 | 0.99× |
| Hamburg | 48,057 | 1.04× |
| Thüringen | 44,134 | 0.85× |
| Sachsen-Anhalt | 42,182 | 0.8× |
| Mecklenburg-Vorpommern | 28,866 | 0.74× |
| Saarland | 17,322 | 0.69× |
| Bremen | 15,785 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 1.98× | Movies & TV |
| Satire | 4.06× | Literature |
| 2.11× | Internet & Social Media | |
| Pets | 1.61× | Pets & Animals |
| Western Union | 3.58× | Business & Career |
| Mobile banking | 8.8× | Business & Career |
| Saturn (store) | 2.78× | Shopping |
| Netto Marken-Discount | 1.82× | Shopping |
| Headphones | 4.34× | Technology & Electronics |
| Automobiles | 1.59× | Cars & Mobility |
| Part-time | 3.51× | Business & Career |
| Spiegel Online | 1.57× | News |
| German television comedy | 4.15× | Movies & TV |
| Vacations | 2.01× | Travel & Leisure |
| Indeed.com | 2.14× | Business & Career |
| Self care | 2.34× | Health |
| Employment website | 2.23× | Business & Career |
| Hygiene | 2.19× | Beauty & Wellness |
| Stuttgart | 2.14× | Travel & Leisure |
| German language | 1.83× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.96 |
| Early Adopter Mentality | POWER | 1.54 |
| LGBTQ+ Identity | OPEN | 1.48 |
| Sports Activity | POWER | 1.44 |
| Design Affinity | PREMIUM | 1.41 |
| Career Orientation | POWER | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 25.7% |
| France | 15.7% |
| United States | 11.9% |
See Ecosia audiences in other countries
More Search engine audiences in Germany
- Google (12,603,128)
- DuckDuckGo (1,558,534)
- PubMed (1,010,059)
- Yelp (234,563)
- Naver (189,849)
Frequently asked questions
How many fans does Ecosia have in Germany?
Ecosia has an estimated audience of 2,045,898 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ecosia fans?
57.0% of Ecosia fans are female, 43.0% are male, with an average age of 38.5 years.
Which brands do Ecosia fans like most?
Ecosia fans show strongest brand affinity for Tagesschau (1.98×), Satire (4.06×), and LinkedIn (2.11×) over the country average.
Where do Ecosia fans live in Germany?
Ecosia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 446,454), Bayern (reach 398,844), and Baden-Württemberg (reach 333,254). These three regions account for the largest share of the active audience.
What other brands do Ecosia fans also like?
Beyond Ecosia itself, the audience over-indexes on Satire (4.06×), LinkedIn (2.11×), Pets (1.61×), and Western Union (3.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ecosia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.