Rascasse Audience Intelligence

Ecosia Audience in Germany

A data profile of the people who buy, follow and care about Ecosia in Germany — modelled from more than twelve digital signal sources. Ecosia has an estimated audience of 2,297,919 people in Germany.

#2among Search engine in Germany#96among Website / Newspaper / Magazine in Germany#55in Internet & Social Media

The average Ecosia fan in Germany is 41.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nature, Tagesschau, Mobile banking, with strongest over-indexing on Nature (2.07× the country average).

Demographically, the Ecosia audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ecosia fan in Germany is balanced, around 41.0 years old, with strong Sustainability tendencies and a notable affinity for Nature.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Search engine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ecosia profile in Germany.

Audience size
2.3M
in Germany
Gender
51.9%♀
48.1% male
Age
41.0
average years
Country rank
#2901
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Ecosia

51.9% are female, 48.1% are male, average age 41.0.

Fig. 02

Gender split

51.9%
Female
48.1%
Male
Demographic split for Ecosia audience in Germany
MetricValue
Female51.9%
Male48.1%
Average age41.0
Estimated audience size2,297,919
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Ecosia audience in Germany
Age bracketShare%
16-1915%
20-2918%
30-3919%
40-4925%
50+22%
Fig. 04

Worldwide distribution

26.1%

of the worldwide Ecosia audience comes from Germany.

Worldwide audience distribution share by country for Ecosia
CountryShare
Germany26.1%
France14.8%
United States13.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ecosia audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ecosia fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.38×
02Bayern~400K1.18×
03Baden-Württemberg~400K1.18×
04Schleswig-Holstein~90K1.13×
05Hessen~200K1.07×
06Sachsen~100K1.04×
07Brandenburg~70K1.04×
08Rheinland-Pfalz~100K1.01×
09Hamburg~50K1.01×
10Nordrhein-Westfalen~500K0.95×
11Bremen~20K0.92×
12Niedersachsen~200K0.87×
13Thüringen~50K0.86×
14Sachsen-Anhalt~50K0.82×
15Saarland~20K0.81×
16Mecklenburg-Vorpommern~30K0.77×
Fig. 06

Affinity by region

Affinity by region — Ecosia, Germany
0.77×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ecosia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ecosia audience
#·InterestCategoryAffinity×
01Mobile bankingBusiness & Career8.97×
02Part-timeBusiness & Career2.48×
03Real propertyHome & Garden2.38×
04InnovationBusiness & Career2.26×
05Fair tradeBusiness & Career2.14×
06Employment websiteBusiness & Career2.12×
07NatureHome & Garden2.07×
08VacationsTravel & Leisure2.07×
09LodgingTravel & Leisure2.06×
10Renewable energyBusiness & Career1.95×
11Efficient energy useTechnology & Electronics1.95×
12FocusNews1.89×
13Organic farmingFood & Beverages1.75×
14TagesschauMovies & TV1.74×
15SustainabilityPolitics & Society1.74×
16EmailTechnology & Electronics1.72×
17Netto Marken-DiscountShopping1.69×
18HugendubelShopping1.64×
19FamilyKids & Family1.62×
20EnergyHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ecosia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ecosia audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.64×
Early Adopter MentalityPOWER1.59×
Community OrientationOPEN1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ecosia audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.89×
Sports ActivityPOWER0.92×
DIY MentalityTHRILL0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ecosia have in Germany?

Ecosia has an estimated audience of 2,297,919 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ecosia fans?

51.9% of Ecosia fans are female, 48.1% are male, with an average age of 41.0 years.

03

Which brands do Ecosia fans like most?

Ecosia fans show strongest brand affinity for Nature (2.07×), Tagesschau (1.74×), and Mobile banking (8.97×) over the country average.

04

Where do Ecosia fans live in Germany?

Ecosia fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Ecosia fans also like?

Beyond Ecosia itself, the audience over-indexes on Tagesschau (1.74×), Mobile banking (8.97×), Family (1.62×), and Netto Marken-Discount (1.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Search engine audiences in Germany

See Ecosia audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ecosia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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