Rascasse Audience Intelligence

Part-time Audience in Germany

A data profile of the people who buy, follow and care about Part-time in Germany — modelled from more than twelve digital signal sources. Part-time has an estimated audience of 4,166,222 people in Germany.

#864among Topic in Germany#154in Business & Career

The average Part-time fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Adecco, Employment agency, Application for employment, with strongest over-indexing on Adecco (118.18× the country average).

Demographically, the Part-time audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Career Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Part-time fan in Germany is more female, around 38.8 years old, with strong Career Orientation tendencies and a notable affinity for Adecco.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Part-time profile in Germany.

Audience size
4.2M
in Germany
Gender
61.4%♀
38.6% male
Age
38.8
average years
Country rank
#1392
Topic in Germany
Fig. 01

Search interest · 12-month trend

+74%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Part-time fans

61.4% are female, 38.6% are male, average age 38.8.

Fig. 02

Gender split

61.4%
Female
38.6%
Male
Demographic split for Part-time audience in Germany
MetricValue
Female61.4%
Male38.6%
Average age38.8
Estimated audience size4,166,222
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Part-time audience in Germany
Age bracketShare%
16-1919%
20-2921%
30-3921%
40-4921%
50+18%
Fig. 04

Worldwide distribution

11.2%

of the worldwide Part-time audience comes from Germany.

Worldwide audience distribution share by country for Part-time
CountryShare
United States20.7%
Germany11.2%
Japan6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Part-time audience in Germany is strongest.

Fig. 05

Top regions by affinity

Part-time fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~800K1.42×
02Bayern~800K1.16×
03Berlin~200K1.15×
04Sachsen~200K1.12×
05Thüringen~100K1.05×
06Niedersachsen~400K1.04×
07Nordrhein-Westfalen~900K1.02×
08Hessen~300K1.02×
09Brandenburg~100K1.02×
10Sachsen-Anhalt~100K1.01×
11Bremen~30K0.96×
12Rheinland-Pfalz~200K0.95×
13Hamburg~90K0.92×
14Mecklenburg-Vorpommern~70K0.92×
15Schleswig-Holstein~100K0.90×
16Saarland~50K0.88×
Fig. 06

Affinity by region

Affinity by region — Part-time, Germany
0.88×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Part-time audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Part-time audience
#·InterestCategoryAffinity×
01AdeccoBusiness & Career118.18×
02Naukri.comBusiness & Career118.18×
03Curriculum vitaeBusiness & Career77.41×
04GlassdoorBusiness & Career33.19×
05Application for employmentBusiness & Career21.67×
06Temporary workBusiness & Career20.08×
07Warren BuffettBusiness & Career20.00×
08Employment agencyBusiness & Career19.28×
09Job fairBusiness & Career18.76×
10Entry-level jobBusiness & Career16.96×
11Services marketingBusiness & Career13.17×
12Customer supportBusiness & Career12.53×
13KununuBusiness & Career12.18×
14Indeed.comBusiness & Career11.89×
15Shift workBusiness & Career11.70×
16RecruitmentBusiness & Career8.40×
17Sales managementBusiness & Career8.23×
18LinkedInInternet & Social Media7.99×
19JobBusiness & Career7.22×
20Employment websiteBusiness & Career5.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Part-time audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Part-time audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER16.86×
Family OrientationCONSERVATISM1.99×
Social Media UsageJOY1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Part-time audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.79×
MindfulnessBALANCE0.81×
Sports ActivityPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Part-time have in Germany?

Part-time has an estimated audience of 4,166,222 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Part-time fans?

61.4% of Part-time fans are female, 38.6% are male, with an average age of 38.8 years.

03

Which brands do Part-time fans like most?

Part-time fans show strongest brand affinity for Adecco (118.18×), Employment agency (19.28×), and Application for employment (21.67×) over the country average.

04

Where do Part-time fans live in Germany?

Part-time fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Baden-Württemberg (reach ~800K), and Bayern (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Part-time fans also like?

Beyond Part-time itself, the audience over-indexes on Employment agency (19.28×), Application for employment (21.67×), Indeed.com (11.89×), and Curriculum vitae (77.41×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Part-time audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Part-time. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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