Rascasse Audience Intelligence

Temporary work Audience in Germany

A data profile of the people who buy, follow and care about Temporary work in Germany — modelled from more than twelve digital signal sources. Temporary work has an estimated audience of 2,278,167 people in Germany.

#1726among Topic in Germany#290in Business & Career

The average Temporary work fan in Germany is 42.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bank account, Part-time, Employment agency, with strongest over-indexing on Bank account (44.44× the country average).

Demographically, the Temporary work audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Temporary work fan in Germany is balanced, around 42.1 years old, with strong Career Orientation tendencies and a notable affinity for Bank account.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Temporary work profile in Germany.

Audience size
2.3M
in Germany
Gender
51.2%♀
48.8% male
Age
42.1
average years
Country rank
#2927
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Temporary work fans

51.2% are female, 48.8% are male, average age 42.1.

Fig. 02

Gender split

51.2%
Female
48.8%
Male
Demographic split for Temporary work audience in Germany
MetricValue
Female51.2%
Male48.8%
Average age42.1
Estimated audience size2,278,167
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Temporary work audience in Germany
Age bracketShare%
16-1912%
20-2916%
30-3923%
40-4926%
50+23%
Fig. 04

Worldwide distribution

6.1%

of the worldwide Temporary work audience comes from Germany.

Worldwide audience distribution share by country for Temporary work
CountryShare
United States18.3%
Japan11.6%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Temporary work audience in Germany is strongest.

Fig. 05

Top regions by affinity

Temporary work fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~300K1.47×
02Bremen~20K1.20×
03Thüringen~60K1.08×
04Rheinland-Pfalz~100K1.06×
05Brandenburg~70K1.03×
06Saarland~30K1.02×
07Hamburg~50K1.00×
08Sachsen-Anhalt~60K0.99×
09Mecklenburg-Vorpommern~40K0.99×
10Schleswig-Holstein~80K0.98×
11Sachsen~100K0.97×
12Berlin~100K0.97×
13Niedersachsen~200K0.95×
14Bayern~300K0.90×
15Baden-Württemberg~300K0.89×
16Nordrhein-Westfalen~400K0.83×
Fig. 06

Affinity by region

Affinity by region — Temporary work, Germany
0.83×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Temporary work audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Temporary work audience
#·InterestCategoryAffinity×
01Bank accountBusiness & Career44.44×
02Part-timeBusiness & Career20.08×
03InternshipBusiness & Career6.80×
04Job fairBusiness & Career5.35×
05Motor oilCars & Mobility5.16×
06Entry-level jobBusiness & Career4.81×
07Employment agencyBusiness & Career4.55×
08Employment websiteBusiness & Career3.67×
09Job interviewBusiness & Career3.57×
10TipicoGames3.04×
11PostbankBusiness & Career2.74×
12Efficient energy useTechnology & Electronics2.60×
13Indeed.comBusiness & Career2.57×
14Solar energyHome & Garden2.57×
15Deutsche BahnCars & Mobility2.32×
16CommerzbankBusiness & Career2.20×
17AutoScout24Cars & Mobility2.08×
18RyanairTravel & Leisure2.00×
19TagesschauMovies & TV1.78×
20NatureHome & Garden1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Temporary work audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Temporary work audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.12×
Need for SecurityCONSERVATISM1.90×
Family OrientationCONSERVATISM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Temporary work audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.62×
Luxury OrientationPREMIUM0.74×
CreativityOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Temporary work have in Germany?

Temporary work has an estimated audience of 2,278,167 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Temporary work fans?

51.2% of Temporary work fans are female, 48.8% are male, with an average age of 42.1 years.

03

Which brands do Temporary work fans like most?

Temporary work fans show strongest brand affinity for Bank account (44.44×), Part-time (20.08×), and Employment agency (4.55×) over the country average.

04

Where do Temporary work fans live in Germany?

Temporary work fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Temporary work fans also like?

Beyond Temporary work itself, the audience over-indexes on Part-time (20.08×), Employment agency (4.55×), Employment website (3.67×), and Deutsche Bahn (2.32×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Temporary work audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Temporary work. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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