Temporary work Audience in Germany
Temporary work has an estimated audience of 2,278,167 people in Germany. 51.2% are female, 48.8% are male, average age 42.1. Top brand affinities: Progressive rock, Cocktail, Unique Gifts, Pillow, VfL Wolfsburg.
Top brand affinities include Progressive rock, Cocktail, Unique Gifts, with strongest over-indexing on Progressive rock (2.77× the country average). Demographically, the Temporary work audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Career Orientation, Need for Security.
Category: Business & Career · Type: Topic
Demographics of Temporary work fans
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 42.1 |
| Estimated audience size | 2,278,167 |
Audience persona
The typical Temporary work fan in Germany is balanced, around 42.1 years old, with strong Career Orientation tendencies and a notable affinity for Progressive rock.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.77× | Music & Radio |
| Cocktail | 1.71× | Food & Beverages |
| Unique Gifts | 1.67× | Shopping |
| Pillow | 1.71× | Home & Garden |
| VfL Wolfsburg | 1.9× | Sports |
| Christmas Gift | 1.91× | Kids & Family |
| Stradivarius | 1.65× | Shopping |
| Birthday Gifts | 1.6× | Kids & Family |
| Urban horticulture | 1.62× | Home & Garden |
| Natural rubber | 2.11× | Cars & Mobility |
| Curcuma | 3.82× | Food & Beverages |
| Home Delivery | 2.05× | Food & Beverages |
| Loincloth | 2.06× | Fashion & Accessoires |
| MK | 1.77× | Music & Radio |
| Gudrun Sjödén | 1.81× | Fashion & Accessoires |
| Corfu (regional unit) | 1.84× | Travel & Leisure |
| Atkins diet | 3.3× | Health |
| Nationality | 1.6× | Politics & Society |
| Janitor | 3.24× | Home & Garden |
| Justice | 1.88× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.58 |
| Need for Security | CONSERVATISM | 1.53 |
| Early Adopter Mentality | POWER | 1.52 |
| Family Orientation | CONSERVATISM | 1.5 |
| Indulgence | JOY | 1.35 |
| Community Orientation | OPEN | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 11.6% |
| United Kingdom | 6.2% |
See Temporary work audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Temporary work. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.