Rascasse Audience Intelligence

Job fair Audience in Germany

A data profile of the people who buy, follow and care about Job fair in Germany — modelled from more than twelve digital signal sources. Job fair has an estimated audience of 2,126,362 people in Germany.

#86among Touchpoint in Germany#308in Business & Career

The average Job fair fan in Germany is 42.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Kununu, Application for employment, Entry-level job, with strongest over-indexing on Kununu (26.9× the country average).

Demographically, the Job fair audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Job fair fan in Germany is balanced, around 42.3 years old, with strong Career Orientation tendencies and a notable affinity for Kununu.

Category: Business & Career · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Job fair profile in Germany.

Audience size
2.1M
in Germany
Gender
47.1%♀
52.9% male
Age
42.3
average years
Country rank
#3146
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Job fair fans

47.1% are female, 52.9% are male, average age 42.3.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for Job fair audience in Germany
MetricValue
Female47.1%
Male52.9%
Average age42.3
Estimated audience size2,126,362
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Job fair audience in Germany
Age bracketShare%
16-1911%
20-2918%
30-3922%
40-4925%
50+24%
Fig. 04

Worldwide distribution

5.7%

of the worldwide Job fair audience comes from Germany.

Worldwide audience distribution share by country for Job fair
CountryShare
United States30.8%
India8.3%
Germany5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Job fair audience in Germany is strongest.

Fig. 05

Top regions by affinity

Job fair fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.27×
02Baden-Württemberg~300K1.18×
03Saarland~30K1.15×
04Sachsen~100K1.14×
05Nordrhein-Westfalen~500K1.08×
06Rheinland-Pfalz~100K1.08×
07Hessen~200K1.03×
08Thüringen~60K1.02×
09Berlin~100K1.00×
10Mecklenburg-Vorpommern~40K0.99×
11Sachsen-Anhalt~50K0.94×
12Brandenburg~60K0.90×
13Hamburg~40K0.88×
14Bayern~300K0.87×
15Schleswig-Holstein~70K0.86×
16Niedersachsen~200K0.74×
Fig. 06

Affinity by region

Affinity by region — Job fair, Germany
0.74×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Job fair audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Job fair audience
#·InterestCategoryAffinity×
01Academic conferenceBusiness & Career40.17×
02Cover letterBusiness & Career38.10×
03KununuBusiness & Career26.90×
04HeyJobsBusiness & Career26.74×
05ManpowerBusiness & Career26.33×
06JobwareBusiness & Career21.58×
07Entry-level jobBusiness & Career16.07×
08Application for employmentBusiness & Career14.28×
09Vocational schoolBusiness & Career12.72×
10Job interviewBusiness & Career10.35×
11Employment agencyBusiness & Career9.75×
12Part-timeBusiness & Career8.46×
13Indeed.comBusiness & Career7.31×
14Job huntingBusiness & Career7.18×
15Employment websiteBusiness & Career6.08×
16StepstoneBusiness & Career5.94×
17Adult educationBusiness & Career5.20×
18JobBusiness & Career4.35×
19Bundesagentur für ArbeitPolitics & Society4.02×
20ElectronicsTechnology & Electronics3.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Job fair audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Job fair audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER6.35×
Need for SecurityCONSERVATISM2.75×
PatriotismCONSERVATISM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Job fair audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.90×
CreativityOPEN0.94×
TraditionCONSERVATISM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Job fair have in Germany?

Job fair has an estimated audience of 2,126,362 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Job fair fans?

47.1% of Job fair fans are female, 52.9% are male, with an average age of 42.3 years.

03

Which brands do Job fair fans like most?

Job fair fans show strongest brand affinity for Kununu (26.9×), Application for employment (14.28×), and Entry-level job (16.07×) over the country average.

04

Where do Job fair fans live in Germany?

Job fair fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Baden-Württemberg (reach ~300K), and Bayern (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Job fair fans also like?

Beyond Job fair itself, the audience over-indexes on Application for employment (14.28×), Entry-level job (16.07×), Job interview (10.35×), and Indeed.com (7.31×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Job fair audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Job fair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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