Job fair Audience in Germany
Job fair has an estimated audience of 2,126,362 people in Germany. 47.1% are female, 52.9% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Kununu, Application for employment, Entry-level job, Job interview, Indeed.com.
The average Job fair fan in Germany is 42.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Kununu, Application for employment, Entry-level job, with strongest over-indexing on Kununu (26.9× the country average). Demographically, the Job fair audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Career Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Touchpoint
Demographics of Job fair fans
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 42.3 |
| Estimated audience size | 2,126,362 |
Audience persona
The typical Job fair fan in Germany is balanced, around 42.3 years old, with strong Career Orientation tendencies and a notable affinity for Kununu.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 524,829 | 1.13× |
| Baden-Württemberg | 381,110 | 1.31× |
| Bayern | 284,128 | 0.83× |
| Hessen | 175,958 | 1.09× |
| Sachsen | 137,066 | 1.31× |
| Rheinland-Pfalz | 130,952 | 1.23× |
| Niedersachsen | 102,595 | 0.5× |
| Berlin | 80,280 | 0.84× |
| Thüringen | 51,064 | 0.94× |
| Brandenburg | 47,803 | 0.72× |
| Sachsen-Anhalt | 41,658 | 0.76× |
| Mecklenburg-Vorpommern | 36,638 | 0.9× |
| Saarland | 36,422 | 1.39× |
| Bremen | 35,742 | 1.97× |
| Schleswig-Holstein | 34,134 | 0.45× |
| Hamburg | 29,949 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kununu | 26.9× | Business & Career |
| Application for employment | 14.28× | Business & Career |
| Entry-level job | 16.07× | Business & Career |
| Job interview | 10.35× | Business & Career |
| Indeed.com | 7.31× | Business & Career |
| Employment agency | 9.75× | Business & Career |
| Job hunting | 7.18× | Business & Career |
| 4.68× | Internet & Social Media | |
| Part-time | 8.46× | Business & Career |
| Employment website | 6.08× | Business & Career |
| Jobware | 21.58× | Business & Career |
| Vocational school | 12.72× | Business & Career |
| HeyJobs | 26.74× | Business & Career |
| Job | 4.35× | Business & Career |
| Academic conference | 40.17× | Business & Career |
| Cover letter | 38.1× | Business & Career |
| Stepstone | 5.94× | Business & Career |
| Manpower | 26.33× | Business & Career |
| Electronics | 3.46× | Technology & Electronics |
| Bundesagentur für Arbeit | 4.02× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 7.5 |
| Indulgence | JOY | 1.38 |
| Sustainability | BALANCE | 1.34 |
| Early Adopter Mentality | POWER | 1.3 |
| Community Orientation | OPEN | 1.28 |
| Sports Activity | POWER | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.8% |
| India | 8.3% |
| Germany | 5.7% |
See Job fair audiences in other countries
More Business & Career audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Job fair have in Germany?
Job fair has an estimated audience of 2,126,362 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Job fair fans?
47.1% of Job fair fans are female, 52.9% are male, with an average age of 42.3 years.
Which brands do Job fair fans like most?
Job fair fans show strongest brand affinity for Kununu (26.9×), Application for employment (14.28×), and Entry-level job (16.07×) over the country average.
Where do Job fair fans live in Germany?
Job fair fans in Germany are most concentrated in Nordrhein-Westfalen (reach 524,829), Baden-Württemberg (reach 381,110), and Bayern (reach 284,128). These three regions account for the largest share of the active audience.
What other brands do Job fair fans also like?
Beyond Job fair itself, the audience over-indexes on Application for employment (14.28×), Entry-level job (16.07×), Job interview (10.35×), and Indeed.com (7.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Job fair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.