HeyJobs Audience in Germany
HeyJobs has an estimated audience of 293,156 people in Germany. 46.9% are female, 53.1% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cocktail, Stradivarius, Christmas Gift, Urban horticulture, Israel.
The average HeyJobs fan in Germany is 39.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cocktail, Stradivarius, Christmas Gift, with strongest over-indexing on Cocktail (1.74× the country average). Demographically, the HeyJobs audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Career Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Career website
Demographics of HeyJobs fans
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 39.1 |
| Estimated audience size | 293,156 |
Audience persona
The typical HeyJobs fan in Germany is balanced, around 39.1 years old, with strong Career Orientation tendencies and a notable affinity for Cocktail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 59,704 | 0.93× |
| Bayern | 39,879 | 0.85× |
| Baden-Württemberg | 32,452 | 0.81× |
| Niedersachsen | 25,881 | 0.91× |
| Berlin | 24,613 | 1.88× |
| Hessen | 18,255 | 0.82× |
| Sachsen | 13,891 | 0.97× |
| Schleswig-Holstein | 11,756 | 1.12× |
| Rheinland-Pfalz | 11,251 | 0.77× |
| Brandenburg | 10,439 | 1.15× |
| Hamburg | 8,818 | 1.33× |
| Sachsen-Anhalt | 7,895 | 1.04× |
| Thüringen | 6,439 | 0.86× |
| Mecklenburg-Vorpommern | 5,974 | 1.07× |
| Bremen | 2,263 | 0.9× |
| Saarland | 2,190 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 1.74× | Food & Beverages |
| Stradivarius | 1.97× | Shopping |
| Christmas Gift | 1.89× | Kids & Family |
| Urban horticulture | 1.61× | Home & Garden |
| Israel | 1.62× | Travel & Leisure |
| Harriet Tubman | 4.91× | Politics & Society |
| Superior Hiking Trail | 8.2× | Travel & Leisure |
| Home Delivery | 1.78× | Food & Beverages |
| Volvo V60 | 2.78× | Cars & Mobility |
| Golem | 1.79× | Technology & Electronics |
| Metamorphoses | 1.65× | Literature |
| Corfu (regional unit) | 1.57× | Travel & Leisure |
| Keeper (password manager) | 2.13× | Technology & Electronics |
| Peugeot 308 | 1.65× | Cars & Mobility |
| Zagreb | 1.75× | Travel & Leisure |
| Nuts (film) | 1.84× | Movies & TV |
| Mohamed Salah | 1.51× | Sports |
| Pantsuit | 2.61× | Fashion & Accessoires |
| Ettifaq FC | 5.31× | Sports |
| Fast Five | 1.79× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 4.35 |
| Indulgence | JOY | 1.36 |
| Social Media Usage | JOY | 1.35 |
| Patriotism | CONSERVATISM | 1.25 |
| Need for Security | CONSERVATISM | 1.23 |
| Family Orientation | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 90.7% |
| Austria | 2.6% |
| Italy | 1.6% |
See HeyJobs audiences in other countries
More Career website audiences in Germany
- Indeed.com (9,606,720)
- Stepstone (4,692,493)
- Handelsblatt (2,959,884)
- Fiverr (859,887)
- UNiDAYS (631,084)
Frequently asked questions
How many fans does HeyJobs have in Germany?
HeyJobs has an estimated audience of 293,156 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of HeyJobs fans?
46.9% of HeyJobs fans are female, 53.1% are male, with an average age of 39.1 years.
Which brands do HeyJobs fans like most?
HeyJobs fans show strongest brand affinity for Cocktail (1.74×), Stradivarius (1.97×), and Christmas Gift (1.89×) over the country average.
Where do HeyJobs fans live in Germany?
HeyJobs fans in Germany are most concentrated in Nordrhein-Westfalen (reach 59,704), Bayern (reach 39,879), and Baden-Württemberg (reach 32,452). These three regions account for the largest share of the active audience.
What other brands do HeyJobs fans also like?
Beyond HeyJobs itself, the audience over-indexes on Stradivarius (1.97×), Christmas Gift (1.89×), Urban horticulture (1.61×), and Israel (1.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for HeyJobs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.