Rascasse Audience Intelligence

HeyJobs Target Market in Germany

A data profile of the people who buy, follow and care about HeyJobs in Germany — modelled from more than twelve digital signal sources. HeyJobs has an estimated audience of 319,707 people in Germany.

#9among Career website in Germany#2113among Brand in Germany#1126in Business & Career

The average HeyJobs fan in Germany is 40.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Job fair, Indeed.com, Part-time, with strongest over-indexing on Job fair (26.74× the country average).

Demographically, the HeyJobs audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical HeyJobs fan in Germany is balanced, around 40.6 years old, with strong Career Orientation tendencies and a notable affinity for Job fair.

Category: Business & Career · Type: Brand · Subtype: Career website

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the HeyJobs profile in Germany.

Audience size
320K
in Germany
Gender
46.8%♀
53.2% male
Age
40.6
average years
Country rank
#16554
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of HeyJobs

46.8% are female, 53.2% are male, average age 40.6.

Fig. 02

Gender split

46.8%
Female
53.2%
Male
Demographic split for HeyJobs audience in Germany
MetricValue
Female46.8%
Male53.2%
Average age40.6
Estimated audience size319,707
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the HeyJobs audience in Germany
Age bracketShare%
16-1914%
20-2920%
30-3923%
40-4924%
50+20%
Fig. 04

Worldwide distribution

91.3%

of the worldwide HeyJobs audience comes from Germany.

Worldwide audience distribution share by country for HeyJobs
CountryShare
Germany91.3%
Austria2.0%
Italy1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the HeyJobs audience in Germany is strongest.

Fig. 05

Top regions by affinity

HeyJobs customers by region in Germany
#RegionReachAffinity×
01Berlin~20K1.69×
02Hamburg~9K1.24×
03Mecklenburg-Vorpommern~7K1.18×
04Sachsen-Anhalt~9K1.14×
05Brandenburg~10K1.12×
06Schleswig-Holstein~10K1.07×
07Sachsen~20K1.00×
08Thüringen~8K0.97×
09Bremen~3K0.95×
10Niedersachsen~30K0.90×
11Nordrhein-Westfalen~60K0.89×
12Bayern~40K0.81×
13Baden-Württemberg~40K0.81×
14Rheinland-Pfalz~10K0.79×
15Hessen~20K0.78×
16Saarland~3K0.77×
Fig. 06

Affinity by region

Affinity by region — HeyJobs, Germany
0.77×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the HeyJobs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for HeyJobs audience
#·InterestCategoryAffinity×
01Job fairBusiness & Career26.74×
02Part-timeBusiness & Career13.02×
03Indeed.comBusiness & Career9.01×
04Employment agencyBusiness & Career8.91×
05Career developmentBusiness & Career6.42×
06InternshipBusiness & Career5.98×
07StepstoneBusiness & Career5.12×
08LinkedInInternet & Social Media5.03×
09Employment websiteBusiness & Career4.75×
10Office 365Technology & Electronics4.70×
11Entry-level jobBusiness & Career4.46×
12Job interviewBusiness & Career4.37×
13Google DriveTechnology & Electronics4.22×
14Python (programming language)Technology & Electronics4.15×
15NatureHome & Garden2.48×
16VacationsTravel & Leisure2.28×
17CommerzbankBusiness & Career2.12×
18FamilyKids & Family1.93×
19Deutsche BahnCars & Mobility1.88×
20TagesschauMovies & TV1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the HeyJobs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by HeyJobs audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER5.76×
Community OrientationOPEN1.59×
Need for SecurityCONSERVATISM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by HeyJobs audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.83×
Design AffinityPREMIUM0.85×
CreativityOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is HeyJobs's target market in Germany?

HeyJobs's target market in Germany covers an estimated 319,707 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of HeyJobs customers?

46.8% of the HeyJobs audience are female, 53.2% are male, with an average age of 40.6 years.

03

Which brands do HeyJobs fans like most?

HeyJobs fans show strongest brand affinity for Job fair (26.74×), Indeed.com (9.01×), and Part-time (13.02×) over the country average.

04

Where do HeyJobs fans live in Germany?

HeyJobs fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do HeyJobs fans also like?

Beyond HeyJobs itself, the audience over-indexes on Indeed.com (9.01×), Part-time (13.02×), Employment agency (8.91×), and Career development (6.42×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Career website audiences in Germany

See HeyJobs audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for HeyJobs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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