Indeed.com Target Market in Germany
A data profile of the people who buy, follow and care about Indeed.com in Germany — modelled from more than twelve digital signal sources. Indeed.com has an estimated audience of 9,652,874 people in Germany.
The average Indeed.com fan in Germany is 36.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Kununu, Stepstone, Part-time, with strongest over-indexing on Kununu (9.23× the country average).
Demographically, the Indeed.com audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Career Orientation, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Indeed.com fan in Germany is balanced, around 36.8 years old, with strong Career Orientation tendencies and a notable affinity for Kununu.
At a glance
The key figures that characterise the Indeed.com profile in Germany.
Search interest · 12-month trend
Customer demographics of Indeed.com
47.3% are female, 52.7% are male, average age 36.8.
Gender split
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 36.8 |
| Estimated audience size | 9,652,874 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 12% |
Worldwide distribution
of the worldwide Indeed.com audience comes from Germany.
| Country | Share |
|---|---|
| United States | 34.2% |
| United Kingdom | 6.5% |
| Italy | 5.8% |
Geography
Where the Indeed.com audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~3M | 1.36× | |
| 02 | Hessen | ~900K | 1.21× | |
| 03 | Baden-Württemberg | ~1.5M | 1.18× | |
| 04 | Bayern | ~1.5M | 1.13× | |
| 05 | Rheinland-Pfalz | ~500K | 1.12× | |
| 06 | Saarland | ~100K | 1.04× | |
| 07 | Sachsen-Anhalt | ~200K | 1.00× | |
| 08 | Berlin | ~400K | 0.99× | |
| 09 | Hamburg | ~200K | 0.99× | |
| 10 | Niedersachsen | ~900K | 0.97× | |
| 11 | Thüringen | ~200K | 0.96× | |
| 12 | Schleswig-Holstein | ~300K | 0.95× | |
| 13 | Brandenburg | ~300K | 0.85× | |
| 14 | Sachsen | ~400K | 0.79× | |
| 15 | Mecklenburg-Vorpommern | ~100K | 0.76× | |
| 16 | Bremen | ~60K | 0.75× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Indeed.com audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 6th of October City | Travel & Leisure | 11.96× | ||
| 02 | New Cairo | Travel & Leisure | 10.88× | ||
| 03 | Master of Business and Management | Business & Career | 10.25× | ||
| 04 | Master of International Business | Business & Career | 9.73× | ||
| 05 | Kununu | Business & Career | 9.23× | ||
| 06 | Stepstone | Business & Career | 7.27× | ||
| 07 | Job fair | Business & Career | 6.17× | ||
| 08 | Beirut | Travel & Leisure | 4.87× | ||
| 09 | Part-time | Business & Career | 4.81× | ||
| 10 | Internet & Social Media | 3.98× | |||
| 11 | Job interview | Business & Career | 3.17× | ||
| 12 | Employment website | Business & Career | 2.48× | ||
| 13 | Job | Business & Career | 2.23× | ||
| 14 | Career | Business & Career | 1.97× | ||
| 15 | Commerzbank | Business & Career | 1.91× | ||
| 16 | Culture | Literature | 1.74× | ||
| 17 | Current events | Arts & Culture | 1.70× | ||
| 18 | Social media | Business & Career | 1.66× | ||
| 19 | Internet & Social Media | 1.57× | |||
| 20 | Consumer electronics | Technology & Electronics | 1.51× |
Personality of the Indeed.com audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.79× | |
| Price Sensitivity | PREMIUM | 1.86× | |
| Social Media Usage | JOY | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.91× | |
| Individualism | JOY | 0.96× | |
| Sports Activity | POWER | 0.96× |
Frequently asked questions
Who is Indeed.com's target market in Germany?
Indeed.com's target market in Germany covers an estimated 9,652,874 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Indeed.com customers?
47.3% of the Indeed.com audience are female, 52.7% are male, with an average age of 36.8 years.
Which brands do Indeed.com fans like most?
Indeed.com fans show strongest brand affinity for Kununu (9.23×), Stepstone (7.27×), and Part-time (4.81×) over the country average.
Where do Indeed.com fans live in Germany?
Indeed.com fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~3M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Indeed.com fans also like?
Beyond Indeed.com itself, the audience over-indexes on Stepstone (7.27×), Part-time (4.81×), Job fair (6.17×), and XING (3.98×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Career website audiences in Germany
- Stepstone (4,486,708)
- Handelsblatt (2,971,716)
- Fiverr (804,482)
- UNiDAYS (638,114)
- Deutsche Bahn Karriere (459,299)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Indeed.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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