Indeed.com Audience in Germany
Indeed.com has an estimated audience of 9,606,720 people in Germany. 47.3% are female, 52.7% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kununu, Stepstone, LinkedIn, Part-time, Job fair.
The average Indeed.com fan in Germany is 36.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kununu, Stepstone, LinkedIn, with strongest over-indexing on Kununu (9.23× the country average). Demographically, the Indeed.com audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Career website
Demographics of Indeed.com fans
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 36.8 |
| Estimated audience size | 9,606,720 |
Audience persona
The typical Indeed.com fan in Germany is balanced, around 36.8 years old, with strong Career Orientation tendencies and a notable affinity for Kununu.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,983,975 | 1.42× |
| Bayern | 1,809,798 | 1.17× |
| Baden-Württemberg | 1,562,742 | 1.19× |
| Niedersachsen | 932,903 | 1× |
| Hessen | 898,286 | 1.23× |
| Rheinland-Pfalz | 539,799 | 1.12× |
| Berlin | 435,093 | 1.01× |
| Schleswig-Holstein | 329,136 | 0.95× |
| Sachsen | 284,829 | 0.6× |
| Brandenburg | 257,086 | 0.86× |
| Sachsen-Anhalt | 248,084 | 1× |
| Thüringen | 235,417 | 0.96× |
| Hamburg | 216,584 | 1× |
| Mecklenburg-Vorpommern | 140,150 | 0.76× |
| Saarland | 116,164 | 0.98× |
| Bremen | 59,855 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kununu | 9.23× | Business & Career |
| Stepstone | 7.27× | Business & Career |
| 3.61× | Internet & Social Media | |
| Part-time | 4.81× | Business & Career |
| Job fair | 6.17× | Business & Career |
| 3.98× | Internet & Social Media | |
| Consumer electronics | 1.51× | Technology & Electronics |
| Culture | 1.74× | Literature |
| Current events | 1.7× | Arts & Culture |
| Master of Business and Management | 10.25× | Business & Career |
| Job interview | 3.17× | Business & Career |
| Beirut | 4.87× | Travel & Leisure |
| Job | 2.23× | Business & Career |
| Commerzbank | 1.91× | Business & Career |
| New Cairo | 10.88× | Travel & Leisure |
| Employment website | 2.48× | Business & Career |
| Master of International Business | 9.73× | Business & Career |
| Social media | 1.66× | Business & Career |
| 6th of October City | 11.96× | Travel & Leisure |
| Career | 1.97× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 3.12 |
| Need for Security | CONSERVATISM | 1.35 |
| Patriotism | CONSERVATISM | 1.34 |
| Indulgence | JOY | 1.28 |
| Family Orientation | CONSERVATISM | 1.21 |
| Social Media Usage | JOY | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.4% |
| United Kingdom | 6.6% |
| Italy | 5.8% |
See Indeed.com audiences in other countries
More Career website audiences in Germany
- Stepstone (4,692,493)
- Handelsblatt (2,959,884)
- Fiverr (859,887)
- UNiDAYS (631,084)
- Deutsche Bahn Karriere (457,354)
Frequently asked questions
How many fans does Indeed.com have in Germany?
Indeed.com has an estimated audience of 9,606,720 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Indeed.com fans?
47.3% of Indeed.com fans are female, 52.7% are male, with an average age of 36.8 years.
Which brands do Indeed.com fans like most?
Indeed.com fans show strongest brand affinity for Kununu (9.23×), Stepstone (7.27×), and LinkedIn (3.61×) over the country average.
Where do Indeed.com fans live in Germany?
Indeed.com fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,983,975), Bayern (reach 1,809,798), and Baden-Württemberg (reach 1,562,742). These three regions account for the largest share of the active audience.
What other brands do Indeed.com fans also like?
Beyond Indeed.com itself, the audience over-indexes on Stepstone (7.27×), LinkedIn (3.61×), Part-time (4.81×), and Job fair (6.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Indeed.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.