Deutsche Bahn Karriere Audience in Germany
Deutsche Bahn Karriere has an estimated audience of 457,354 people in Germany. 37.2% are female, 62.8% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Deutsche Bahn, Aral AG, ImmoScout24, Rossmann, Koblenz University of Applied Sciences.
The average Deutsche Bahn Karriere fan in Germany is 39.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Deutsche Bahn, Aral AG, ImmoScout24, with strongest over-indexing on Deutsche Bahn (5.83× the country average). Demographically, the Deutsche Bahn Karriere audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Need for Security, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Career website
Demographics of Deutsche Bahn Karriere fans
| Metric | Value |
|---|---|
| Female | 37.2% |
| Male | 62.8% |
| Average age | 39.1 |
| Estimated audience size | 457,354 |
Audience persona
The typical Deutsche Bahn Karriere fan in Germany is more male, around 39.1 years old, with strong Need for Security tendencies and a notable affinity for Deutsche Bahn.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 105,561 | 1.05× |
| Bayern | 72,865 | 0.99× |
| Baden-Württemberg | 67,476 | 1.08× |
| Hessen | 62,809 | 1.8× |
| Niedersachsen | 37,863 | 0.85× |
| Berlin | 28,213 | 1.38× |
| Sachsen | 23,120 | 1.03× |
| Rheinland-Pfalz | 20,038 | 0.87× |
| Brandenburg | 17,364 | 1.22× |
| Sachsen-Anhalt | 11,769 | 0.99× |
| Schleswig-Holstein | 9,844 | 0.6× |
| Hamburg | 9,829 | 0.95× |
| Thüringen | 9,574 | 0.82× |
| Mecklenburg-Vorpommern | 6,127 | 0.7× |
| Saarland | 4,783 | 0.85× |
| Bremen | 3,094 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Deutsche Bahn | 5.83× | Cars & Mobility |
| Aral AG | 5.03× | Cars & Mobility |
| ImmoScout24 | 3.94× | Home & Garden |
| Rossmann | 3.82× | Shopping |
| Koblenz University of Applied Sciences | 30.11× | Business & Career |
| Prefabricated home | 18.38× | Home & Garden |
| Munich Business School | 58.83× | Business & Career |
| AutoScout24 | 2.9× | Cars & Mobility |
| ImmobilienScout24 | 3.64× | Home & Garden |
| Deutschlandticket | 2.58× | Cars & Mobility |
| Modular building | 10.72× | Home & Garden |
| Prefabricated building | 5.11× | Home & Garden |
| Train simulator | 14.53× | Games |
| Targobank | 2.91× | Business & Career |
| Kaufland | 1.74× | Shopping |
| Frankfurt University of Applied Sciences | 32.22× | Business & Career |
| DEVK | 6.28× | Business & Career |
| 1.68× | Internet & Social Media | |
| REWE | 1.58× | Shopping |
| C&A | 2.21× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.44 |
| Price Sensitivity | PREMIUM | 1.28 |
| Career Orientation | POWER | 1.27 |
| Early Adopter Mentality | POWER | 1.19 |
| Patriotism | CONSERVATISM | 1.15 |
| DIY Mentality | THRILL | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 95.0% |
| Netherlands | 0.8% |
| China | 0.7% |
See Deutsche Bahn Karriere audiences in other countries
- Deutsche Bahn Karriere — United States
- Deutsche Bahn Karriere — United Kingdom
- Deutsche Bahn Karriere — France
- Deutsche Bahn Karriere — Italy
- Deutsche Bahn Karriere — Spain
- Deutsche Bahn Karriere — Brazil
- Deutsche Bahn Karriere — Japan
- Deutsche Bahn Karriere — South Korea
- Deutsche Bahn Karriere — India
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- UNiDAYS (631,084)
Frequently asked questions
How many fans does Deutsche Bahn Karriere have in Germany?
Deutsche Bahn Karriere has an estimated audience of 457,354 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Deutsche Bahn Karriere fans?
37.2% of Deutsche Bahn Karriere fans are female, 62.8% are male, with an average age of 39.1 years.
Which brands do Deutsche Bahn Karriere fans like most?
Deutsche Bahn Karriere fans show strongest brand affinity for Deutsche Bahn (5.83×), Aral AG (5.03×), and ImmoScout24 (3.94×) over the country average.
Where do Deutsche Bahn Karriere fans live in Germany?
Deutsche Bahn Karriere fans in Germany are most concentrated in Nordrhein-Westfalen (reach 105,561), Bayern (reach 72,865), and Baden-Württemberg (reach 67,476). These three regions account for the largest share of the active audience.
What other brands do Deutsche Bahn Karriere fans also like?
Beyond Deutsche Bahn Karriere itself, the audience over-indexes on Aral AG (5.03×), ImmoScout24 (3.94×), Rossmann (3.82×), and Koblenz University of Applied Sciences (30.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Deutsche Bahn Karriere. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.