Rascasse Audience Intelligence

Deutsche Bahn Karriere Target Market in Germany

A data profile of the people who buy, follow and care about Deutsche Bahn Karriere in Germany — modelled from more than twelve digital signal sources. Deutsche Bahn Karriere has an estimated audience of 459,299 people in Germany.

#6among Career website in Germany#1635among Brand in Germany#915in Business & Career

The average Deutsche Bahn Karriere fan in Germany is 39.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Deutsche Bahn, ImmoScout24, Rossmann, with strongest over-indexing on Deutsche Bahn (5.83× the country average).

Demographically, the Deutsche Bahn Karriere audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Deutsche Bahn Karriere fan in Germany is more male, around 39.1 years old, with strong Career Orientation tendencies and a notable affinity for Deutsche Bahn.

Category: Business & Career · Type: Brand · Subtype: Career website

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Deutsche Bahn Karriere profile in Germany.

Audience size
459K
in Germany
Gender
37.2%♀
62.8% male
Age
39.1
average years
Country rank
#12569
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Deutsche Bahn Karriere

37.2% are female, 62.8% are male, average age 39.1.

Fig. 02

Gender split

37.2%
Female
62.8%
Male
Demographic split for Deutsche Bahn Karriere audience in Germany
MetricValue
Female37.2%
Male62.8%
Average age39.1
Estimated audience size459,299
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Deutsche Bahn Karriere audience in Germany
Age bracketShare%
16-1919%
20-2916%
30-3922%
40-4929%
50+13%
Fig. 04

Worldwide distribution

95.0%

of the worldwide Deutsche Bahn Karriere audience comes from Germany.

Worldwide audience distribution share by country for Deutsche Bahn Karriere
CountryShare
Germany95.0%
Netherlands0.8%
China0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Deutsche Bahn Karriere audience in Germany is strongest.

Fig. 05

Top regions by affinity

Deutsche Bahn Karriere customers by region in Germany
#RegionReachAffinity×
01Hessen~60K1.75×
02Berlin~30K1.30×
03Brandenburg~20K1.21×
04Baden-Württemberg~70K1.12×
05Sachsen~20K1.07×
06Sachsen-Anhalt~10K1.03×
07Nordrhein-Westfalen~100K1.02×
08Bayern~70K1.01×
09Hamburg~10K0.92×
10Rheinland-Pfalz~20K0.88×
11Saarland~5K0.88×
12Niedersachsen~40K0.86×
13Thüringen~10K0.85×
14Bremen~3K0.83×
15Mecklenburg-Vorpommern~6K0.73×
16Schleswig-Holstein~10K0.63×
Fig. 06

Affinity by region

Affinity by region — Deutsche Bahn Karriere, Germany
0.63×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Deutsche Bahn Karriere audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Deutsche Bahn Karriere audience
#·InterestCategoryAffinity×
01Munich Business SchoolBusiness & Career58.83×
02Frankfurt University of Applied SciencesBusiness & Career32.22×
03Koblenz University of Applied SciencesBusiness & Career30.11×
04Prefabricated homeHome & Garden18.38×
05Train simulatorGames14.53×
06Modular buildingHome & Garden10.72×
07DEVKBusiness & Career6.28×
08Deutsche BahnCars & Mobility5.83×
09Prefabricated buildingHome & Garden5.11×
10Aral AGCars & Mobility5.03×
11ImmoScout24Home & Garden3.94×
12RossmannShopping3.82×
13ImmobilienScout24Home & Garden3.64×
14TargobankBusiness & Career2.91×
15AutoScout24Cars & Mobility2.90×
16In aller FreundschaftMovies & TV2.85×
17DeutschlandticketCars & Mobility2.58×
18C&AShopping2.21×
19KauflandShopping1.74×
20REWEShopping1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Deutsche Bahn Karriere audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Deutsche Bahn Karriere audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.75×
Urban LifestyleOPEN1.42×
Quality AwarenessPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Deutsche Bahn Karriere audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.84×
Early Adopter MentalityPOWER0.96×
Healthy LifestyleBALANCE0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Deutsche Bahn Karriere's target market in Germany?

Deutsche Bahn Karriere's target market in Germany covers an estimated 459,299 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Deutsche Bahn Karriere customers?

37.2% of the Deutsche Bahn Karriere audience are female, 62.8% are male, with an average age of 39.1 years.

03

Which brands do Deutsche Bahn Karriere fans like most?

Deutsche Bahn Karriere fans show strongest brand affinity for Deutsche Bahn (5.83×), ImmoScout24 (3.94×), and Rossmann (3.82×) over the country average.

04

Where do Deutsche Bahn Karriere fans live in Germany?

Deutsche Bahn Karriere fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Deutsche Bahn Karriere fans also like?

Beyond Deutsche Bahn Karriere itself, the audience over-indexes on ImmoScout24 (3.94×), Rossmann (3.82×), Koblenz University of Applied Sciences (30.11×), and Aral AG (5.03×) compared to the Germany average.

Appendix

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See Deutsche Bahn Karriere audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Deutsche Bahn Karriere. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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