DEVK Audience in Germany
DEVK has an estimated audience of 1,248,463 people in Germany. 57.0% are female, 43.0% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Moebel.de, Postbank, Insurance law, Street One, ERGO Insurance Group.
The average DEVK fan in Germany is 38.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Moebel.de, Postbank, Insurance law, with strongest over-indexing on Moebel.de (20.4× the country average). Demographically, the DEVK audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Personal finance
Demographics of DEVK fans
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 38.7 |
| Estimated audience size | 1,248,463 |
Audience persona
The typical DEVK fan in Germany is more female, around 38.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Moebel.de.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 370,280 | 1.36× |
| Bayern | 162,686 | 0.81× |
| Baden-Württemberg | 133,271 | 0.78× |
| Niedersachsen | 117,017 | 0.97× |
| Hessen | 108,480 | 1.14× |
| Rheinland-Pfalz | 78,662 | 1.26× |
| Berlin | 62,888 | 1.13× |
| Sachsen | 53,731 | 0.88× |
| Schleswig-Holstein | 42,146 | 0.94× |
| Brandenburg | 41,344 | 1.07× |
| Sachsen-Anhalt | 26,324 | 0.81× |
| Hamburg | 25,774 | 0.91× |
| Thüringen | 24,666 | 0.78× |
| Saarland | 23,497 | 1.53× |
| Mecklenburg-Vorpommern | 20,052 | 0.84× |
| Bremen | 8,543 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Moebel.de | 20.4× | Home & Garden |
| Postbank | 4.23× | Business & Career |
| Insurance law | 28.5× | Business & Career |
| Street One | 5.02× | Fashion & Accessoires |
| ERGO Insurance Group | 14.88× | Business & Career |
| 11teamsports | 7.99× | Sports |
| Helene Fischer | 2.62× | Music & Radio |
| Discount stores | 1.75× | Shopping |
| Horst Lichter | 6.39× | Movies & TV |
| Florian Silbereisen | 3.07× | Music & Radio |
| DFB-Pokal | 3.4× | Sports |
| ZDF-Fernsehgarten | 5.2× | Movies & TV |
| Healthy habits | 2.35× | Health |
| Fachhochschule | 5.42× | Business & Career |
| Voluntary social year | 5.62× | Politics & Society |
| Bauhaus | 1.54× | Shopping |
| VIER PFOTEN | 2.96× | Pets & Animals |
| Starlight Express | 6.65× | Music & Radio |
| University of Münster | 6.93× | Business & Career |
| Home Design | 1.76× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.26 |
| Quality Awareness | PREMIUM | 1.74 |
| Career Orientation | POWER | 1.62 |
| DIY Mentality | THRILL | 1.6 |
| Travelling | THRILL | 1.55 |
| Family Orientation | CONSERVATISM | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 95.9% |
| United States | 0.6% |
| Switzerland | 0.4% |
See DEVK audiences in other countries
More Personal finance audiences in Germany
- PayPal (2,755,697)
- finanzen.net (2,465,147)
- Kickstarter (1,399,030)
- GoFundMe (1,387,942)
- Wero (1,188,814)
Frequently asked questions
How many fans does DEVK have in Germany?
DEVK has an estimated audience of 1,248,463 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of DEVK fans?
57.0% of DEVK fans are female, 43.0% are male, with an average age of 38.7 years.
Which brands do DEVK fans like most?
DEVK fans show strongest brand affinity for Moebel.de (20.4×), Postbank (4.23×), and Insurance law (28.5×) over the country average.
Where do DEVK fans live in Germany?
DEVK fans in Germany are most concentrated in Nordrhein-Westfalen (reach 370,280), Bayern (reach 162,686), and Baden-Württemberg (reach 133,271). These three regions account for the largest share of the active audience.
What other brands do DEVK fans also like?
Beyond DEVK itself, the audience over-indexes on Postbank (4.23×), Insurance law (28.5×), Street One (5.02×), and ERGO Insurance Group (14.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for DEVK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.