Rascasse Audience Intelligence

DEVK Target Market in Germany

A data profile of the people who buy, follow and care about DEVK in Germany — modelled from more than twelve digital signal sources. DEVK has an estimated audience of 1,242,340 people in Germany.

#6among Personal finance in Germany#687among Brand in Germany#491in Business & Career

The average DEVK fan in Germany is 38.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Moebel.de, Postbank, Insurance law, with strongest over-indexing on Moebel.de (20.4× the country average).

Demographically, the DEVK audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical DEVK fan in Germany is more female, around 38.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Moebel.de.

Category: Business & Career · Type: Brand · Subtype: Personal finance

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DEVK profile in Germany.

Audience size
1.2M
in Germany
Gender
57.0%♀
43.0% male
Age
38.7
average years
Country rank
#5330
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of DEVK

57.0% are female, 43.0% are male, average age 38.7.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for DEVK audience in Germany
MetricValue
Female57.0%
Male43.0%
Average age38.7
Estimated audience size1,242,340
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the DEVK audience in Germany
Age bracketShare%
16-1918%
20-2921%
30-3922%
40-4924%
50+15%
Fig. 04

Worldwide distribution

95.8%

of the worldwide DEVK audience comes from Germany.

Worldwide audience distribution share by country for DEVK
CountryShare
Germany95.8%
United States0.6%
Switzerland0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DEVK audience in Germany is strongest.

Fig. 05

Top regions by affinity

DEVK customers by region in Germany
#RegionReachAffinity×
01Saarland~20K1.62×
02Nordrhein-Westfalen~400K1.33×
03Rheinland-Pfalz~80K1.25×
04Hessen~100K1.13×
05Brandenburg~40K1.09×
06Berlin~60K1.06×
07Niedersachsen~100K0.95×
08Schleswig-Holstein~40K0.94×
09Hamburg~30K0.90×
10Sachsen~50K0.87×
11Mecklenburg-Vorpommern~20K0.87×
12Bremen~9K0.84×
13Sachsen-Anhalt~30K0.82×
14Thüringen~30K0.80×
15Bayern~200K0.79×
16Baden-Württemberg~100K0.76×
Fig. 06

Affinity by region

Affinity by region — DEVK, Germany
0.76×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DEVK audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DEVK audience
#·InterestCategoryAffinity×
01Insurance lawBusiness & Career28.50×
02Moebel.deHome & Garden20.40×
03ERGO Insurance GroupBusiness & Career14.88×
0411teamsportsSports7.99×
05University of MünsterBusiness & Career6.93×
06Starlight ExpressMusic & Radio6.65×
07Horst LichterMovies & TV6.39×
08Voluntary social yearPolitics & Society5.62×
09FachhochschuleBusiness & Career5.42×
10ZDF-FernsehgartenMovies & TV5.20×
11Street OneFashion & Accessoires5.02×
12PostbankBusiness & Career4.23×
13DFB-PokalSports3.40×
14Florian SilbereisenMusic & Radio3.07×
15VIER PFOTENPets & Animals2.96×
16Helene FischerMusic & Radio2.62×
17Healthy habitsHealth2.35×
18Bares für RaresMovies & TV2.35×
19Discount storesShopping1.75×
20BauhausShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DEVK audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DEVK audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.22×
Design AffinityPREMIUM1.22×
CreativityOPEN1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DEVK audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.61×
PatriotismCONSERVATISM0.70×
Community OrientationOPEN0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is DEVK's target market in Germany?

DEVK's target market in Germany covers an estimated 1,242,340 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of DEVK customers?

57.0% of the DEVK audience are female, 43.0% are male, with an average age of 38.7 years.

03

Which brands do DEVK fans like most?

DEVK fans show strongest brand affinity for Moebel.de (20.4×), Postbank (4.23×), and Insurance law (28.5×) over the country average.

04

Where do DEVK fans live in Germany?

DEVK fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do DEVK fans also like?

Beyond DEVK itself, the audience over-indexes on Postbank (4.23×), Insurance law (28.5×), Street One (5.02×), and ERGO Insurance Group (14.88×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Personal finance audiences in Germany

See DEVK audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for DEVK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →