Moebel.de Audience in Germany
Moebel.de has an estimated audience of 499,956 people in Germany. 61.8% are female, 38.2% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Gil Ofarim, Corfu (regional unit), Jack White, Mothercare.
The average Moebel.de fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Gil Ofarim, Corfu (regional unit), with strongest over-indexing on Rossmann (2.27× the country average). Demographically, the Moebel.de audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Furniture
Demographics of Moebel.de fans
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 40.2 |
| Estimated audience size | 499,956 |
Audience persona
The typical Moebel.de fan in Germany is more female, around 40.2 years old, with strong Design Affinity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 117,862 | 1.08× |
| Bayern | 79,157 | 0.98× |
| Baden-Württemberg | 70,576 | 1.03× |
| Niedersachsen | 50,552 | 1.04× |
| Hessen | 33,647 | 0.88× |
| Rheinland-Pfalz | 28,443 | 1.14× |
| Sachsen | 24,490 | 1× |
| Berlin | 19,126 | 0.86× |
| Schleswig-Holstein | 18,557 | 1.03× |
| Brandenburg | 17,672 | 1.14× |
| Thüringen | 14,424 | 1.13× |
| Sachsen-Anhalt | 13,464 | 1.04× |
| Hamburg | 9,777 | 0.87× |
| Mecklenburg-Vorpommern | 9,241 | 0.97× |
| Saarland | 7,281 | 1.19× |
| Bremen | 2,671 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.27× | Shopping |
| Gil Ofarim | 2.35× | Music & Radio |
| Corfu (regional unit) | 4.49× | Travel & Leisure |
| Jack White | 1.94× | Movies & TV |
| Mothercare | 1.69× | Kids & Family |
| Esra Erol | 3.96× | Movies & TV |
| Soldering iron | 3.61× | Home & Garden |
| Video izle | 2.09× | |
| Ireen Sheer | 1.62× | Music & Radio |
| Yekta Yılmaz Gül | 4.18× | Sports |
| Jabberwocky (band) | 7.11× | Music & Radio |
| Metamorphoses | 1.53× | Literature |
| Kieser Training | 1.82× | Sports |
| Jersey (fabric) | 2.33× | Fashion & Accessoires |
| Vijesti.ba | 1.9× | News |
| Durban University of Technology | 2.21× | Business & Career |
| Homesteading | 2.78× | Home & Garden |
| Volvo V60 | 2.03× | Cars & Mobility |
| Rockland County, New York | 3.63× | Travel & Leisure |
| Jayson Tatum | 2.93× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.49 |
| DIY Mentality | THRILL | 1.37 |
| Luxury Orientation | PREMIUM | 1.29 |
| Quality Awareness | PREMIUM | 1.22 |
| Price Sensitivity | PREMIUM | 1.19 |
| Family Orientation | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 99.1% |
| China | 0.5% |
| Croatia | 0.0% |
See Moebel.de audiences in other countries
More Furniture audiences in Germany
Frequently asked questions
How many fans does Moebel.de have in Germany?
Moebel.de has an estimated audience of 499,956 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Moebel.de fans?
61.8% of Moebel.de fans are female, 38.2% are male, with an average age of 40.2 years.
Which brands do Moebel.de fans like most?
Moebel.de fans show strongest brand affinity for Rossmann (2.27×), Gil Ofarim (2.35×), and Corfu (regional unit) (4.49×) over the country average.
Where do Moebel.de fans live in Germany?
Moebel.de fans in Germany are most concentrated in Nordrhein-Westfalen (reach 117,862), Bayern (reach 79,157), and Baden-Württemberg (reach 70,576). These three regions account for the largest share of the active audience.
What other brands do Moebel.de fans also like?
Beyond Moebel.de itself, the audience over-indexes on Gil Ofarim (2.35×), Corfu (regional unit) (4.49×), Jack White (1.94×), and Mothercare (1.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Moebel.de. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.