Rascasse Audience Intelligence

Voluntary social year Audience in Germany

A data profile of the people who buy, follow and care about Voluntary social year in Germany — modelled from more than twelve digital signal sources. Voluntary social year has an estimated audience of 1,297,178 people in Germany.

#2650among Topic in Germany#207in Politics & Society

The average Voluntary social year fan in Germany is 33.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hugendubel, Grande Fratello, Voting, with strongest over-indexing on Hugendubel (6.56× the country average).

Demographically, the Voluntary social year audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Community Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Voluntary social year fan in Germany is more female, around 33.7 years old, with strong Community Orientation tendencies and a notable affinity for Hugendubel.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Voluntary social year profile in Germany.

Audience size
1.3M
in Germany
Gender
59.3%♀
40.7% male
Age
33.7
average years
Country rank
#5114
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Voluntary social year fans

59.3% are female, 40.7% are male, average age 33.7.

Fig. 02

Gender split

59.3%
Female
40.7%
Male
Demographic split for Voluntary social year audience in Germany
MetricValue
Female59.3%
Male40.7%
Average age33.7
Estimated audience size1,297,178
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Voluntary social year audience in Germany
Age bracketShare%
16-1936%
20-2919%
30-3917%
40-4917%
50+11%
Fig. 04

Worldwide distribution

64.2%

of the worldwide Voluntary social year audience comes from Germany.

Worldwide audience distribution share by country for Voluntary social year
CountryShare
Germany64.2%
Austria7.2%
United States6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Voluntary social year audience in Germany is strongest.

Fig. 05

Top regions by affinity

Voluntary social year fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~50K1.25×
02Thüringen~40K1.12×
03Nordrhein-Westfalen~300K1.11×
04Mecklenburg-Vorpommern~30K1.09×
05Sachsen-Anhalt~40K1.07×
06Niedersachsen~100K1.06×
07Sachsen~60K1.02×
08Schleswig-Holstein~50K1.00×
09Rheinland-Pfalz~60K0.99×
10Bremen~10K0.98×
11Berlin~50K0.94×
12Baden-Württemberg~200K0.92×
13Hessen~90K0.89×
14Bayern~200K0.88×
15Saarland~10K0.88×
16Hamburg~30K0.87×
Fig. 06

Affinity by region

Affinity by region — Voluntary social year, Germany
0.87×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Voluntary social year audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Voluntary social year audience
#·InterestCategoryAffinity×
01Terre des hommesPolitics & Society37.97×
02Grande FratelloMovies & TV20.00×
03Chris Evans (actor)Movies & TV10.03×
04Mila KunisMovies & TV7.57×
05VotingPolitics & Society7.09×
06HugendubelShopping6.56×
07StuccoHome & Garden6.12×
08Horst LichterMovies & TV4.89×
09Non-alcoholic beverageFood & Beverages4.76×
10Dexter (TV series)Movies & TV4.44×
11The Epoch TimesNews4.43×
12Political scienceBusiness & Career3.66×
13MSNNews3.47×
14Career developmentBusiness & Career3.47×
15Dieter BohlenMusic & Radio3.37×
16Employment agencyBusiness & Career3.11×
17Job interviewBusiness & Career3.10×
18CommerzbankBusiness & Career2.24×
19PostbankBusiness & Career2.10×
20Deutsche BahnCars & Mobility1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Voluntary social year audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Voluntary social year audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.18×
Career OrientationPOWER2.11×
IndividualismJOY1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Voluntary social year audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.69×
Design AffinityPREMIUM0.74×
Luxury OrientationPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Voluntary social year have in Germany?

Voluntary social year has an estimated audience of 1,297,178 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Voluntary social year fans?

59.3% of Voluntary social year fans are female, 40.7% are male, with an average age of 33.7 years.

03

Which brands do Voluntary social year fans like most?

Voluntary social year fans show strongest brand affinity for Hugendubel (6.56×), Grande Fratello (20×), and Voting (7.09×) over the country average.

04

Where do Voluntary social year fans live in Germany?

Voluntary social year fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Voluntary social year fans also like?

Beyond Voluntary social year itself, the audience over-indexes on Grande Fratello (20×), Voting (7.09×), Chris Evans (actor) (10.03×), and Commerzbank (2.24×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Voluntary social year audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Voluntary social year. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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