Voluntary social year Audience in Germany
Voluntary social year has an estimated audience of 1,297,178 people in Germany. 59.3% are female, 40.7% are male, average age 33.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: JACK & JONES, Hugendubel, Grande Fratello, Employment agency, Mila Kunis.
The average Voluntary social year fan in Germany is 33.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include JACK & JONES, Hugendubel, Grande Fratello, with strongest over-indexing on JACK & JONES (20× the country average). Demographically, the Voluntary social year audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Community Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Voluntary social year fans
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 33.7 |
| Estimated audience size | 1,297,178 |
Audience persona
The typical Voluntary social year fan in Germany is more female, around 33.7 years old, with strong Community Orientation tendencies and a notable affinity for JACK & JONES.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 340,371 | 1.2× |
| Bayern | 186,654 | 0.9× |
| Baden-Württemberg | 167,265 | 0.95× |
| Niedersachsen | 137,916 | 1.09× |
| Hessen | 88,607 | 0.9× |
| Rheinland-Pfalz | 64,191 | 0.99× |
| Sachsen | 62,023 | 0.97× |
| Berlin | 56,685 | 0.98× |
| Brandenburg | 49,070 | 1.22× |
| Schleswig-Holstein | 47,201 | 1.01× |
| Thüringen | 36,000 | 1.09× |
| Sachsen-Anhalt | 33,298 | 0.99× |
| Mecklenburg-Vorpommern | 26,833 | 1.08× |
| Hamburg | 26,370 | 0.9× |
| Saarland | 12,337 | 0.77× |
| Bremen | 10,642 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JACK & JONES | 20× | Fashion & Accessoires |
| Hugendubel | 4.78× | Shopping |
| Grande Fratello | 20× | Movies & TV |
| Employment agency | 3.8× | Business & Career |
| Mila Kunis | 7.58× | Movies & TV |
| Lieferando.de | 2.13× | Food & Beverages |
| Sports betting | 5.68× | Games |
| Horst Lichter | 6.2× | Movies & TV |
| Charity shop | 4.95× | Fashion & Accessoires |
| High school | 3.23× | Business & Career |
| Stuttgart | 2.51× | Travel & Leisure |
| Fundraising | 3.57× | Business & Career |
| Career development | 3.27× | Business & Career |
| Issey Miyake | 9.41× | Fashion & Accessoires |
| Crochet | 3.03× | Home & Garden |
| 1.69× | Internet & Social Media | |
| Ryanair | 1.91× | Travel & Leisure |
| Terre des hommes | 30.86× | Politics & Society |
| Commerzbank | 1.81× | Business & Career |
| Stucco | 5.89× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 2.12 |
| Career Orientation | POWER | 1.97 |
| Individualism | JOY | 1.74 |
| Convenience Orientation | PREMIUM | 1.7 |
| Early Adopter Mentality | POWER | 1.6 |
| Patriotism | CONSERVATISM | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 64.2% |
| Austria | 7.2% |
| United States | 6.4% |
See Voluntary social year audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Voluntary social year have in Germany?
Voluntary social year has an estimated audience of 1,297,178 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Voluntary social year fans?
59.3% of Voluntary social year fans are female, 40.7% are male, with an average age of 33.7 years.
Which brands do Voluntary social year fans like most?
Voluntary social year fans show strongest brand affinity for JACK & JONES (20×), Hugendubel (4.78×), and Grande Fratello (20×) over the country average.
Where do Voluntary social year fans live in Germany?
Voluntary social year fans in Germany are most concentrated in Nordrhein-Westfalen (reach 340,371), Bayern (reach 186,654), and Baden-Württemberg (reach 167,265). These three regions account for the largest share of the active audience.
What other brands do Voluntary social year fans also like?
Beyond Voluntary social year itself, the audience over-indexes on Hugendubel (4.78×), Grande Fratello (20×), Employment agency (3.8×), and Mila Kunis (7.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Voluntary social year. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.