ERGO Insurance Group Audience in Germany

Demographics of ERGO Insurance Group fans

Audience persona

The typical ERGO Insurance Group fan in Germany is more female, around 40.5 years old, with strong Need for Security tendencies and a notable affinity for Immobilien.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See ERGO Insurance Group audiences in other countries

• ERGO Insurance Group — United States
• ERGO Insurance Group — United Kingdom
• ERGO Insurance Group — France
• ERGO Insurance Group — Italy
• ERGO Insurance Group — Spain
• ERGO Insurance Group — Brazil
• ERGO Insurance Group — Japan
• ERGO Insurance Group — South Korea
• ERGO Insurance Group — India

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Frequently asked questions

How many fans does ERGO Insurance Group have in Germany?

ERGO Insurance Group has an estimated audience of 433,653 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of ERGO Insurance Group fans?

55.2% of ERGO Insurance Group fans are female, 44.8% are male, with an average age of 40.5 years.

Which brands do ERGO Insurance Group fans like most?

ERGO Insurance Group fans show strongest brand affinity for Immobilien (13.4×), DEVK (20.47×), and ImmoScout24 (4.02×) over the country average.

Where do ERGO Insurance Group fans live in Germany?

ERGO Insurance Group fans in Germany are most concentrated in Nordrhein-Westfalen (reach 288,173), Bayern (reach 63,064), and Hamburg (reach 56,121). These three regions account for the largest share of the active audience.

What other brands do ERGO Insurance Group fans also like?

Beyond ERGO Insurance Group itself, the audience over-indexes on DEVK (20.47×), ImmoScout24 (4.02×), Fressnapf (3.97×), and Postbank (3.02×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for ERGO Insurance Group. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.