Swiss Life Audience in Germany
Swiss Life has an estimated audience of 283,055 people in Germany. 51.2% are female, 48.8% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: c't magazin, CHECK24, ImmobilienScout24, Funnel, Bauhaus.
The average Swiss Life fan in Germany is 38.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include c't magazin, CHECK24, ImmobilienScout24, with strongest over-indexing on c't magazin (512.66× the country average). Demographically, the Swiss Life audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Career Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Insurances
Demographics of Swiss Life fans
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 38.1 |
| Estimated audience size | 283,055 |
Audience persona
The typical Swiss Life fan in Germany is balanced, around 38.1 years old, with strong Career Orientation tendencies and a notable affinity for c't magazin.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 84,150 | 1.36× |
| Niedersachsen | 62,816 | 2.29× |
| Bayern | 55,787 | 1.23× |
| Baden-Württemberg | 37,821 | 0.98× |
| Hessen | 26,109 | 1.21× |
| Sachsen | 15,768 | 1.14× |
| Rheinland-Pfalz | 14,586 | 1.03× |
| Berlin | 11,591 | 0.92× |
| Hamburg | 7,749 | 1.21× |
| Schleswig-Holstein | 6,979 | 0.69× |
| Brandenburg | 5,844 | 0.67× |
| Thüringen | 5,169 | 0.72× |
| Sachsen-Anhalt | 4,278 | 0.58× |
| Mecklenburg-Vorpommern | 2,854 | 0.53× |
| Saarland | 2,444 | 0.7× |
| Bremen | 1,852 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| c't magazin | 512.66× | Technology & Electronics |
| CHECK24 | 12.51× | Business & Career |
| ImmobilienScout24 | 12.6× | Home & Garden |
| Funnel | 42.32× | Business & Career |
| Bauhaus | 2.66× | Shopping |
| Monty Python's The Meaning of Life | 27.89× | Movies & TV |
| toom Baumarkt | 4.87× | Shopping |
| Verivox | 4.41× | Business & Career |
| Aral AG | 2.36× | Cars & Mobility |
| The-Dream | 20× | Music & Radio |
| ImmoScout24 | 2.15× | Home & Garden |
| Rossmann | 2.18× | Shopping |
| KaufDa | 5.09× | Shopping |
| AutoScout24 | 2.02× | Cars & Mobility |
| REWE | 1.64× | Shopping |
| Insurance | 2.11× | Business & Career |
| Lycamobile | 5.55× | Technology & Electronics |
| Aldi Talk | 2.3× | Technology & Electronics |
| Ingram Micro | 20× | Technology & Electronics |
| In aller Freundschaft | 2.28× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.86 |
| Convenience Orientation | PREMIUM | 1.48 |
| Patriotism | CONSERVATISM | 1.29 |
| Family Orientation | CONSERVATISM | 1.29 |
| Luxury Orientation | PREMIUM | 1.28 |
| Quality Awareness | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Switzerland | 37.3% |
| France | 26.6% |
| Germany | 24.9% |
See Swiss Life audiences in other countries
More Insurances audiences in Germany
- Huk24 (6,584,419)
- Techniker Krankenkasse (5,922,907)
- AOK (5,126,536)
- Barmer (3,888,686)
- Allianz (3,618,685)
Frequently asked questions
How many fans does Swiss Life have in Germany?
Swiss Life has an estimated audience of 283,055 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Swiss Life fans?
51.2% of Swiss Life fans are female, 48.8% are male, with an average age of 38.1 years.
Which brands do Swiss Life fans like most?
Swiss Life fans show strongest brand affinity for c't magazin (512.66×), CHECK24 (12.51×), and ImmobilienScout24 (12.6×) over the country average.
Where do Swiss Life fans live in Germany?
Swiss Life fans in Germany are most concentrated in Nordrhein-Westfalen (reach 84,150), Niedersachsen (reach 62,816), and Bayern (reach 55,787). These three regions account for the largest share of the active audience.
What other brands do Swiss Life fans also like?
Beyond Swiss Life itself, the audience over-indexes on CHECK24 (12.51×), ImmobilienScout24 (12.6×), Funnel (42.32×), and Bauhaus (2.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Swiss Life. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.