Aldi Talk Audience in Germany
Aldi Talk has an estimated audience of 4,436,704 people in Germany. 32.4% are female, 67.6% are male, average age 42.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: CHECK24, Google Drive, JACK & JONES, Mobile virtual network operator, Google Maps.
The average Aldi Talk fan in Germany is 42.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include CHECK24, Google Drive, JACK & JONES, with strongest over-indexing on CHECK24 (4.9× the country average). Demographically, the Aldi Talk audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Need for Security, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator
Demographics of Aldi Talk fans
| Metric | Value |
|---|---|
| Female | 32.4% |
| Male | 67.6% |
| Average age | 42.5 |
| Estimated audience size | 4,436,704 |
Audience persona
The typical Aldi Talk fan in Germany is more male, around 42.5 years old, with strong Need for Security tendencies and a notable affinity for CHECK24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,713,500 | 1.77× |
| Baden-Württemberg | 810,898 | 1.34× |
| Bayern | 747,436 | 1.05× |
| Niedersachsen | 438,658 | 1.02× |
| Hessen | 378,960 | 1.12× |
| Rheinland-Pfalz | 265,604 | 1.19× |
| Berlin | 196,258 | 0.99× |
| Schleswig-Holstein | 178,673 | 1.12× |
| Sachsen | 163,719 | 0.75× |
| Hamburg | 105,614 | 1.05× |
| Brandenburg | 89,674 | 0.65× |
| Sachsen-Anhalt | 81,482 | 0.71× |
| Saarland | 68,364 | 1.25× |
| Thüringen | 64,110 | 0.57× |
| Mecklenburg-Vorpommern | 46,831 | 0.55× |
| Bremen | 32,697 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CHECK24 | 4.9× | Business & Career |
| Google Drive | 5.96× | Technology & Electronics |
| JACK & JONES | 20× | Fashion & Accessoires |
| Mobile virtual network operator | 33.57× | Technology & Electronics |
| Google Maps | 3.15× | Internet & Social Media |
| Office 365 | 5.18× | Technology & Electronics |
| WE Fashion | 8.96× | Fashion & Accessoires |
| Kate Beckinsale | 7.91× | Movies & TV |
| Dacia Lodgy | 20× | Cars & Mobility |
| Tagesschau | 1.65× | Movies & TV |
| Dacia Dokker | 12.31× | Cars & Mobility |
| Headphones | 4.07× | Technology & Electronics |
| Freeware | 1.94× | Technology & Electronics |
| Transfermarkt | 1.99× | Sports |
| Satire | 3.11× | Literature |
| Lidl | 1.52× | Shopping |
| Vacations | 1.91× | Travel & Leisure |
| FRITZ!Box | 2.03× | Technology & Electronics |
| Western Union | 2.75× | Business & Career |
| Vodafone | 1.75× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.59 |
| Price Sensitivity | PREMIUM | 1.36 |
| Early Adopter Mentality | POWER | 1.29 |
| Indulgence | JOY | 1.16 |
| Family Orientation | CONSERVATISM | 1.14 |
| Patriotism | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 95.0% |
| Switzerland | 0.6% |
| Austria | 0.5% |
See Aldi Talk audiences in other countries
More Mobile phone operator audiences in Germany
- Vodafone (12,656,727)
- Congstar (3,893,025)
- Klarmobil (3,385,673)
- Deutsche Telekom (2,690,785)
- LIDL Connect (1,688,660)
Frequently asked questions
How many fans does Aldi Talk have in Germany?
Aldi Talk has an estimated audience of 4,436,704 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Aldi Talk fans?
32.4% of Aldi Talk fans are female, 67.6% are male, with an average age of 42.5 years.
Which brands do Aldi Talk fans like most?
Aldi Talk fans show strongest brand affinity for CHECK24 (4.9×), Google Drive (5.96×), and JACK & JONES (20×) over the country average.
Where do Aldi Talk fans live in Germany?
Aldi Talk fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,713,500), Baden-Württemberg (reach 810,898), and Bayern (reach 747,436). These three regions account for the largest share of the active audience.
What other brands do Aldi Talk fans also like?
Beyond Aldi Talk itself, the audience over-indexes on Google Drive (5.96×), JACK & JONES (20×), Mobile virtual network operator (33.57×), and Google Maps (3.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Aldi Talk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.