Rascasse Audience Intelligence

Congstar Target Market in Germany

A data profile of the people who buy, follow and care about Congstar in Germany — modelled from more than twelve digital signal sources. Congstar has an estimated audience of 3,767,840 people in Germany.

#3among Mobile phone operator in Germany#187among Brand in Germany#88in Technology & Electronics

The average Congstar fan in Germany is 42.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Deutsche Telekom, Otelo, Commerzbank, with strongest over-indexing on Deutsche Telekom (12.39× the country average).

Demographically, the Congstar audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Congstar fan in Germany is more male, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Deutsche Telekom.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Congstar profile in Germany.

Audience size
3.8M
in Germany
Gender
34.9%♀
65.1% male
Age
42.4
average years
Country rank
#1593
Brand in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Congstar

34.9% are female, 65.1% are male, average age 42.4.

Fig. 02

Gender split

34.9%
Female
65.1%
Male
Demographic split for Congstar audience in Germany
MetricValue
Female34.9%
Male65.1%
Average age42.4
Estimated audience size3,767,840
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Congstar audience in Germany
Age bracketShare%
16-1912%
20-2916%
30-3922%
40-4925%
50+24%
Fig. 04

Worldwide distribution

95.1%

of the worldwide Congstar audience comes from Germany.

Worldwide audience distribution share by country for Congstar
CountryShare
Germany95.1%
United States0.8%
Austria0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Congstar audience in Germany is strongest.

Fig. 05

Top regions by affinity

Congstar customers by region in Germany
#RegionReachAffinity×
01Bayern~900K1.39×
02Niedersachsen~500K1.30×
03Rheinland-Pfalz~200K1.27×
04Saarland~50K1.14×
05Hessen~300K1.11×
06Thüringen~100K1.11×
07Nordrhein-Westfalen~900K1.03×
08Sachsen-Anhalt~100K1.03×
09Schleswig-Holstein~100K0.98×
10Hamburg~80K0.93×
11Mecklenburg-Vorpommern~70K0.93×
12Brandenburg~100K0.89×
13Sachsen~200K0.82×
14Berlin~100K0.72×
15Bremen~20K0.71×
16Baden-Württemberg~400K0.70×
Fig. 06

Affinity by region

Affinity by region — Congstar, Germany
0.70×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Congstar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Congstar audience
#·InterestCategoryAffinity×
01SimyoTechnology & Electronics35.70×
02OteloTechnology & Electronics22.43×
03T-MobileTechnology & Electronics18.16×
04DebitelTechnology & Electronics17.48×
05LycamobileTechnology & Electronics17.00×
06Deutsche TelekomTechnology & Electronics12.39×
07Deutsche GlasfaserTechnology & Electronics7.43×
08LIDL ConnectTechnology & Electronics7.40×
09TargobankBusiness & Career6.85×
10SunExpressTravel & Leisure6.83×
11Aral AGCars & Mobility6.39×
12Dynamo DresdenSports4.68×
13CommerzbankBusiness & Career4.61×
14FRITZ!BoxTechnology & Electronics4.09×
15VodafoneTechnology & Electronics3.40×
16Deutsche BahnCars & Mobility2.49×
17WhatsAppInternet & Social Media2.28×
18Borussia DortmundSports2.01×
19FC Bayern MunichSports1.78×
20dB’sMusic & Radio1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Congstar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Congstar audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.07×
Early Adopter MentalityPOWER2.01×
Risk AppetiteTHRILL1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Congstar audience · Rather not
TraitClusterDeviationScore
IndividualismJOY1.01×
Design AffinityPREMIUM1.16×
MindfulnessBALANCE1.19×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Congstar's target market in Germany?

Congstar's target market in Germany covers an estimated 3,767,840 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Congstar customers?

34.9% of the Congstar audience are female, 65.1% are male, with an average age of 42.4 years.

03

Which brands do Congstar fans like most?

Congstar fans show strongest brand affinity for Deutsche Telekom (12.39×), Otelo (22.43×), and Commerzbank (4.61×) over the country average.

04

Where do Congstar fans live in Germany?

Congstar fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~900K), and Niedersachsen (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Congstar fans also like?

Beyond Congstar itself, the audience over-indexes on Otelo (22.43×), Commerzbank (4.61×), Lycamobile (17×), and Simyo (35.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mobile phone operator audiences in Germany

See Congstar audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Congstar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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