Congstar Audience in Germany
Congstar has an estimated audience of 3,893,025 people in Germany. 34.9% are female, 65.1% are male, average age 42.4. Top regions: Bayern, Nordrhein-Westfalen, Niedersachsen. Top brand affinities: Aral AG, Deutsche Telekom, Otelo, Simyo, Targobank.
The average Congstar fan in Germany is 42.4 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Niedersachsen. Top brand affinities include Aral AG, Deutsche Telekom, Otelo, with strongest over-indexing on Aral AG (6.39× the country average). Demographically, the Congstar audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Price Sensitivity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator
Demographics of Congstar fans
| Metric | Value |
|---|---|
| Female | 34.9% |
| Male | 65.1% |
| Average age | 42.4 |
| Estimated audience size | 3,893,025 |
Audience persona
The typical Congstar fan in Germany is more male, around 42.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Aral AG.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 904,195 | 1.44× |
| Nordrhein-Westfalen | 901,215 | 1.06× |
| Niedersachsen | 508,775 | 1.35× |
| Hessen | 339,111 | 1.14× |
| Baden-Württemberg | 288,111 | 0.54× |
| Rheinland-Pfalz | 248,262 | 1.27× |
| Sachsen | 157,052 | 0.82× |
| Schleswig-Holstein | 139,689 | 1× |
| Berlin | 127,621 | 0.73× |
| Thüringen | 109,201 | 1.1× |
| Brandenburg | 105,730 | 0.88× |
| Sachsen-Anhalt | 99,640 | 0.99× |
| Hamburg | 83,201 | 0.95× |
| Mecklenburg-Vorpommern | 66,887 | 0.9× |
| Saarland | 54,222 | 1.13× |
| Bremen | 23,107 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aral AG | 6.39× | Cars & Mobility |
| Deutsche Telekom | 12.39× | Technology & Electronics |
| Otelo | 22.43× | Technology & Electronics |
| Simyo | 35.7× | Technology & Electronics |
| Targobank | 6.85× | Business & Career |
| Commerzbank | 4.61× | Business & Career |
| Lycamobile | 17× | Technology & Electronics |
| T-Mobile | 18.16× | Technology & Electronics |
| Dynamo Dresden | 4.68× | Sports |
| Debitel | 17.48× | Technology & Electronics |
| SunExpress | 6.83× | Travel & Leisure |
| Borussia Dortmund | 2.01× | Sports |
| FRITZ!Box | 4.09× | Technology & Electronics |
| Vodafone | 3.4× | Technology & Electronics |
| Deutsche Glasfaser | 7.43× | Technology & Electronics |
| Deutsche Bahn | 2.49× | Cars & Mobility |
| 2.28× | Internet & Social Media | |
| LIDL Connect | 7.4× | Technology & Electronics |
| Xiaomi | 4.58× | Technology & Electronics |
| Outdoor recreation | 1.66× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.93 |
| Need for Security | CONSERVATISM | 1.47 |
| Risk Appetite | THRILL | 1.36 |
| Convenience Orientation | PREMIUM | 1.33 |
| Patriotism | CONSERVATISM | 1.32 |
| Pet Ownership | JOY | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 95.3% |
| United States | 0.8% |
| Austria | 0.4% |
See Congstar audiences in other countries
More Mobile phone operator audiences in Germany
- Vodafone (12,656,727)
- Aldi Talk (4,436,705)
- Klarmobil (3,385,673)
- Deutsche Telekom (2,690,785)
- LIDL Connect (1,688,660)
Frequently asked questions
How many fans does Congstar have in Germany?
Congstar has an estimated audience of 3,893,025 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Congstar fans?
34.9% of Congstar fans are female, 65.1% are male, with an average age of 42.4 years.
Which brands do Congstar fans like most?
Congstar fans show strongest brand affinity for Aral AG (6.39×), Deutsche Telekom (12.39×), and Otelo (22.43×) over the country average.
Where do Congstar fans live in Germany?
Congstar fans in Germany are most concentrated in Bayern (reach 904,195), Nordrhein-Westfalen (reach 901,215), and Niedersachsen (reach 508,775). These three regions account for the largest share of the active audience.
What other brands do Congstar fans also like?
Beyond Congstar itself, the audience over-indexes on Deutsche Telekom (12.39×), Otelo (22.43×), Simyo (35.7×), and Targobank (6.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Congstar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.