T-Mobile Audience in Germany
T-Mobile has an estimated audience of 476,221 people in Germany. 36.2% are female, 63.8% are male, average age 34.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: CHECK24, VOO, Discogs, Office 365, Germany.
The average T-Mobile fan in Germany is 34.7 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include CHECK24, VOO, Discogs, with strongest over-indexing on CHECK24 (3.91× the country average). Demographically, the T-Mobile audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Healthy Lifestyle, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator
Demographics of T-Mobile fans
| Metric | Value |
|---|---|
| Female | 36.2% |
| Male | 63.8% |
| Average age | 34.7 |
| Estimated audience size | 476,221 |
Audience persona
The typical T-Mobile fan in Germany is more male, around 34.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for CHECK24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 173,359 | 1.5× |
| Nordrhein-Westfalen | 171,720 | 1.09× |
| Baden-Württemberg | 98,069 | 1× |
| Niedersachsen | 80,993 | 1.16× |
| Hessen | 68,685 | 1.25× |
| Rheinland-Pfalz | 47,317 | 1.31× |
| Berlin | 33,886 | 1.05× |
| Sachsen | 27,417 | 0.78× |
| Schleswig-Holstein | 21,184 | 0.82× |
| Brandenburg | 20,940 | 0.94× |
| Thüringen | 16,319 | 0.89× |
| Hamburg | 16,243 | 1× |
| Sachsen-Anhalt | 14,837 | 0.8× |
| Mecklenburg-Vorpommern | 10,519 | 0.77× |
| Saarland | 7,882 | 0.89× |
| Bremen | 4,552 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CHECK24 | 3.91× | Business & Career |
| VOO | 33.87× | Technology & Electronics |
| Discogs | 9.07× | Music & Radio |
| Office 365 | 5.94× | Technology & Electronics |
| Germany | 1.63× | Travel & Leisure |
| Congstar | 4.56× | Technology & Electronics |
| Gmail | 2.55× | Internet & Social Media |
| Aral AG | 2.22× | Cars & Mobility |
| Commerzbank | 2.17× | Business & Career |
| Otelo | 9.75× | Technology & Electronics |
| Tagesschau | 1.67× | Movies & TV |
| Aldi Talk | 3.84× | Technology & Electronics |
| Vodafone | 2.22× | Technology & Electronics |
| FRITZ!Box | 2.53× | Technology & Electronics |
| Sparkasse | 2.22× | Business & Career |
| Electronic funds transfer | 2.26× | Business & Career |
| Local news | 2.59× | News |
| Amazon Fire TV | 4.13× | Movies & TV |
| AutoScout24 | 1.84× | Cars & Mobility |
| Google Maps | 1.86× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.35 |
| Early Adopter Mentality | POWER | 1.54 |
| Need for Security | CONSERVATISM | 1.15 |
| Social Media Usage | JOY | 1.1 |
| Convenience Orientation | PREMIUM | 1.09 |
| Quality Awareness | PREMIUM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 80.2% |
| Japan | 3.2% |
| Poland | 3.0% |
See T-Mobile audiences in other countries
More Mobile phone operator audiences in Germany
- Vodafone (12,656,727)
- Aldi Talk (4,436,705)
- Congstar (3,893,025)
- Klarmobil (3,385,673)
- Deutsche Telekom (2,690,785)
Frequently asked questions
How many fans does T-Mobile have in Germany?
T-Mobile has an estimated audience of 476,221 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of T-Mobile fans?
36.2% of T-Mobile fans are female, 63.8% are male, with an average age of 34.7 years.
Which brands do T-Mobile fans like most?
T-Mobile fans show strongest brand affinity for CHECK24 (3.91×), VOO (33.87×), and Discogs (9.07×) over the country average.
Where do T-Mobile fans live in Germany?
T-Mobile fans in Germany are most concentrated in Bayern (reach 173,359), Nordrhein-Westfalen (reach 171,720), and Baden-Württemberg (reach 98,069). These three regions account for the largest share of the active audience.
What other brands do T-Mobile fans also like?
Beyond T-Mobile itself, the audience over-indexes on VOO (33.87×), Discogs (9.07×), Office 365 (5.94×), and Germany (1.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for T-Mobile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.