Deutsche Glasfaser Audience in Germany
Deutsche Glasfaser has an estimated audience of 1,924,597 people in Germany. 40.2% are female, 59.8% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities: Artificial nails, Nail salon, Fiberglass, Tagesschau, Satire.
The average Deutsche Glasfaser fan in Germany is 40.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities include Artificial nails, Nail salon, Fiberglass, with strongest over-indexing on Artificial nails (7.55× the country average). Demographically, the Deutsche Glasfaser audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Need for Security, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Deutsche Glasfaser fans
| Metric | Value |
|---|---|
| Female | 40.2% |
| Male | 59.8% |
| Average age | 40.5 |
| Estimated audience size | 1,924,597 |
Audience persona
The typical Deutsche Glasfaser fan in Germany is more male, around 40.5 years old, with strong Need for Security tendencies and a notable affinity for Artificial nails.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 764,256 | 1.81× |
| Niedersachsen | 456,738 | 2.44× |
| Baden-Württemberg | 227,920 | 0.87× |
| Rheinland-Pfalz | 200,991 | 2.08× |
| Hessen | 186,657 | 1.27× |
| Bayern | 146,318 | 0.47× |
| Saarland | 64,037 | 2.71× |
| Sachsen | 36,169 | 0.38× |
| Sachsen-Anhalt | 33,154 | 0.66× |
| Schleswig-Holstein | 31,428 | 0.45× |
| Brandenburg | 31,331 | 0.52× |
| Berlin | 29,740 | 0.35× |
| Hamburg | 23,017 | 0.53× |
| Thüringen | 22,401 | 0.46× |
| Bremen | 12,215 | 0.74× |
| Mecklenburg-Vorpommern | 8,548 | 0.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Artificial nails | 7.55× | Beauty & Wellness |
| Nail salon | 7.64× | Beauty & Wellness |
| Fiberglass | 15.83× | Technology & Electronics |
| Tagesschau | 2.5× | Movies & TV |
| Satire | 4.98× | Literature |
| FRITZ!Box | 3.37× | Technology & Electronics |
| Western Union | 4.57× | Business & Career |
| Transfermarkt | 3.1× | Sports |
| Manicure | 4.81× | Beauty & Wellness |
| German television comedy | 5.29× | Movies & TV |
| Congstar | 4.41× | Technology & Electronics |
| RTL Television | 2.92× | Movies & TV |
| Theo James | 9.58× | Movies & TV |
| Headphones | 4.39× | Technology & Electronics |
| Ryanair | 1.96× | Travel & Leisure |
| Allgäu | 4.38× | Travel & Leisure |
| Hygiene | 2.39× | Beauty & Wellness |
| Google Maps | 1.82× | Internet & Social Media |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Westdeutscher Rundfunk | 2.61× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.4 |
| DIY Mentality | THRILL | 1.13 |
| Sports Activity | POWER | 1.13 |
| Indulgence | JOY | 1.07 |
| Pet Ownership | JOY | 1.06 |
| Early Adopter Mentality | POWER | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.6% |
| Netherlands | 0.4% |
| Kosovo | 0.3% |
See Deutsche Glasfaser audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Deutsche Glasfaser have in Germany?
Deutsche Glasfaser has an estimated audience of 1,924,597 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Deutsche Glasfaser fans?
40.2% of Deutsche Glasfaser fans are female, 59.8% are male, with an average age of 40.5 years.
Which brands do Deutsche Glasfaser fans like most?
Deutsche Glasfaser fans show strongest brand affinity for Artificial nails (7.55×), Nail salon (7.64×), and Fiberglass (15.83×) over the country average.
Where do Deutsche Glasfaser fans live in Germany?
Deutsche Glasfaser fans in Germany are most concentrated in Nordrhein-Westfalen (reach 764,256), Niedersachsen (reach 456,738), and Baden-Württemberg (reach 227,920). These three regions account for the largest share of the active audience.
What other brands do Deutsche Glasfaser fans also like?
Beyond Deutsche Glasfaser itself, the audience over-indexes on Nail salon (7.64×), Fiberglass (15.83×), Tagesschau (2.5×), and Satire (4.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Deutsche Glasfaser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.