Fiberglass Audience in Germany
Fiberglass has an estimated audience of 621,738 people in Germany. 35.9% are female, 64.1% are male, average age 45.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jack White, Shellac, Baby boomers, Magnolia (film), BlackBerry.
The average Fiberglass fan in Germany is 45.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jack White, Shellac, Baby boomers, with strongest over-indexing on Jack White (24.42× the country average). Demographically, the Fiberglass audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Tech trend
Demographics of Fiberglass fans
| Metric | Value |
|---|---|
| Female | 35.9% |
| Male | 64.1% |
| Average age | 45.3 |
| Estimated audience size | 621,738 |
Audience persona
The typical Fiberglass fan in Germany is more male, around 45.3 years old, with strong Patriotism tendencies and a notable affinity for Jack White.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 138,124 | 1.02× |
| Bayern | 121,773 | 1.22× |
| Baden-Württemberg | 94,109 | 1.11× |
| Niedersachsen | 61,082 | 1.01× |
| Hessen | 53,066 | 1.12× |
| Berlin | 39,116 | 1.41× |
| Sachsen | 31,692 | 1.04× |
| Rheinland-Pfalz | 26,832 | 0.86× |
| Schleswig-Holstein | 21,796 | 0.98× |
| Hamburg | 18,552 | 1.32× |
| Brandenburg | 18,187 | 0.94× |
| Thüringen | 12,623 | 0.8× |
| Sachsen-Anhalt | 11,238 | 0.7× |
| Mecklenburg-Vorpommern | 9,197 | 0.77× |
| Bremen | 5,540 | 1.04× |
| Saarland | 5,090 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jack White | 24.42× | Movies & TV |
| Shellac | 18.69× | Beauty & Wellness |
| Baby boomers | 12.46× | Kids & Family |
| Magnolia (film) | 32.43× | Movies & TV |
| BlackBerry | 25.32× | Technology & Electronics |
| Tunic | 18.24× | Fashion & Accessoires |
| Deep Purple | 17.69× | Music & Radio |
| UFO | 17.69× | Music & Radio |
| Nail art | 6.88× | Beauty & Wellness |
| Poseidon (film) | 12.21× | Movies & TV |
| Gmail | 3.91× | Internet & Social Media |
| Google Chrome | 9.54× | Internet & Social Media |
| The Coral | 38.56× | Music & Radio |
| Opal | 21.45× | Fashion & Accessoires |
| Artificial nails | 6.33× | Beauty & Wellness |
| Obi (store) | 2.63× | Shopping |
| Stencil | 17.19× | Home & Garden |
| EBay | 2.55× | Shopping |
| Rechargeable battery | 14.05× | Home & Garden |
| Bild | 2.19× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.57 |
| DIY Mentality | THRILL | 1.56 |
| Need for Security | CONSERVATISM | 1.45 |
| Pet Ownership | JOY | 1.38 |
| Price Sensitivity | PREMIUM | 1.32 |
| Family Orientation | CONSERVATISM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.1% |
| United Kingdom | 7.5% |
| France | 6.7% |
See Fiberglass audiences in other countries
More Tech trend audiences in Germany
- Efficient energy use (7,855,231)
- Cloud computing (6,762,657)
- Artificial intelligence (6,021,041)
- Creative Commons (3,925,272)
- Home automation (3,907,529)
Frequently asked questions
How many fans does Fiberglass have in Germany?
Fiberglass has an estimated audience of 621,738 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fiberglass fans?
35.9% of Fiberglass fans are female, 64.1% are male, with an average age of 45.3 years.
Which brands do Fiberglass fans like most?
Fiberglass fans show strongest brand affinity for Jack White (24.42×), Shellac (18.69×), and Baby boomers (12.46×) over the country average.
Where do Fiberglass fans live in Germany?
Fiberglass fans in Germany are most concentrated in Nordrhein-Westfalen (reach 138,124), Bayern (reach 121,773), and Baden-Württemberg (reach 94,109). These three regions account for the largest share of the active audience.
What other brands do Fiberglass fans also like?
Beyond Fiberglass itself, the audience over-indexes on Shellac (18.69×), Baby boomers (12.46×), Magnolia (film) (32.43×), and BlackBerry (25.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fiberglass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.