Rascasse Audience Intelligence

Stencil Audience in Germany

A data profile of the people who buy, follow and care about Stencil in Germany — modelled from more than twelve digital signal sources. Stencil has an estimated audience of 411,844 people in Germany.

#5192among Topic in Germany#712in Home & Garden

The average Stencil fan in Germany is 39.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Jack White, Sophie Marceau, Marie Curie, with strongest over-indexing on Jack White (18× the country average).

Demographically, the Stencil audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Extroversion, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Stencil fan in Germany is more female, around 39.5 years old, with strong Extroversion tendencies and a notable affinity for Jack White.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stencil profile in Germany.

Audience size
412K
in Germany
Gender
60.6%♀
39.4% male
Age
39.5
average years
Country rank
#13687
Topic in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stencil fans

60.6% are female, 39.4% are male, average age 39.5.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for Stencil audience in Germany
MetricValue
Female60.6%
Male39.4%
Average age39.5
Estimated audience size411,844
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Stencil audience in Germany
Age bracketShare%
16-1914%
20-2921%
30-3925%
40-4924%
50+16%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Stencil audience comes from Germany.

Worldwide audience distribution share by country for Stencil
CountryShare
United States31.7%
Brazil5.6%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stencil audience in Germany is strongest.

Fig. 05

Top regions by affinity

Stencil fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~5K1.30×
02Berlin~20K1.27×
03Hamburg~10K1.18×
04Hessen~30K1.07×
05Nordrhein-Westfalen~100K1.06×
06Baden-Württemberg~60K1.05×
07Rheinland-Pfalz~20K1.01×
08Sachsen~20K1.01×
09Bayern~70K0.99×
10Schleswig-Holstein~10K0.95×
11Niedersachsen~40K0.94×
12Thüringen~10K0.92×
13Brandenburg~10K0.87×
14Saarland~4K0.87×
15Sachsen-Anhalt~9K0.85×
16Mecklenburg-Vorpommern~6K0.81×
Fig. 06

Affinity by region

Affinity by region — Stencil, Germany
0.81×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stencil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stencil audience
#·InterestCategoryAffinity×
01Freunde von FreundenHome & Garden62.32×
02PixlrGames22.68×
03Sophie MarceauMovies & TV20.00×
04Steve McQueenMovies & TV20.00×
05Joe BonamassaMusic & Radio20.00×
06Greta Van FleetMusic & Radio20.00×
07Greta GerwigMovies & TV20.00×
08Jack WhiteMovies & TV18.00×
09BBC World ServiceMusic & Radio17.61×
10Fiber-optic communicationTechnology & Electronics17.19×
11Marie CurieBusiness & Career17.16×
12Brian MayMusic & Radio15.99×
13Once upon a timeMovies & TV15.92×
14DZ BankBusiness & Career13.70×
15Deep PurpleMusic & Radio7.46×
16Billy IdolMusic & Radio7.36×
17Google ChromeInternet & Social Media5.03×
18Tour de FranceSports2.75×
19Musical instrumentMusic & Radio2.26×
20FRITZ!BoxTechnology & Electronics2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stencil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stencil audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.65×
Convenience OrientationPREMIUM1.49×
Urban LifestyleOPEN1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stencil audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Healthy LifestyleBALANCE0.86×
Family OrientationCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stencil have in Germany?

Stencil has an estimated audience of 411,844 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Stencil fans?

60.6% of Stencil fans are female, 39.4% are male, with an average age of 39.5 years.

03

Which brands do Stencil fans like most?

Stencil fans show strongest brand affinity for Jack White (18×), Sophie Marceau (20×), and Marie Curie (17.16×) over the country average.

04

Where do Stencil fans live in Germany?

Stencil fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Stencil fans also like?

Beyond Stencil itself, the audience over-indexes on Sophie Marceau (20×), Marie Curie (17.16×), Steve McQueen (20×), and Brian May (15.99×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Stencil audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Stencil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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