Stencil Audience in Germany
Stencil has an estimated audience of 411,844 people in Germany. 60.6% are female, 39.4% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Israel, Progressive rock, Rossmann, Saving, Urban horticulture.
The average Stencil fan in Germany is 39.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Israel, Progressive rock, Rossmann, with strongest over-indexing on Israel (6.82× the country average). Demographically, the Stencil audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Convenience Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Stencil fans
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 39.5 |
| Estimated audience size | 411,844 |
Audience persona
The typical Stencil fan in Germany is more female, around 39.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 100,744 | 1.12× |
| Bayern | 67,411 | 1.02× |
| Baden-Württemberg | 61,746 | 1.1× |
| Niedersachsen | 35,639 | 0.89× |
| Hessen | 35,235 | 1.12× |
| Berlin | 25,645 | 1.39× |
| Rheinland-Pfalz | 21,095 | 1.02× |
| Sachsen | 18,937 | 0.94× |
| Schleswig-Holstein | 14,000 | 0.95× |
| Hamburg | 11,889 | 1.28× |
| Brandenburg | 10,496 | 0.82× |
| Thüringen | 8,064 | 0.77× |
| Sachsen-Anhalt | 7,857 | 0.74× |
| Mecklenburg-Vorpommern | 5,791 | 0.74× |
| Bremen | 5,008 | 1.42× |
| Saarland | 3,489 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 6.82× | Travel & Leisure |
| Progressive rock | 4.77× | Music & Radio |
| Rossmann | 1.62× | Shopping |
| Saving | 1.59× | Business & Career |
| Urban horticulture | 1.65× | Home & Garden |
| Home Delivery | 2.27× | Food & Beverages |
| Natural rubber | 1.79× | Cars & Mobility |
| Superformance | 18.37× | Cars & Mobility |
| Esra Erol | 3.59× | Movies & TV |
| Hawara | 11.91× | Travel & Leisure |
| myDealZ | 1.56× | Shopping |
| Volvo V60 | 2.46× | Cars & Mobility |
| Figure painting (hobby) | 2.07× | Arts & Culture |
| For Honor | 7.59× | Games |
| Jade Dynasty (video game) | 20× | Games |
| Caprivi Strip | 4.77× | |
| Information sensitivity | 2.54× | Technology & Electronics |
| Hobby Lobby | 3.16× | Home & Garden |
| Kihei, Hawaii | 16.79× | Travel & Leisure |
| Catania | 3.73× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.45 |
| Design Affinity | PREMIUM | 1.43 |
| Sustainability | BALANCE | 1.42 |
| Patriotism | CONSERVATISM | 1.41 |
| Extroversion | THRILL | 1.33 |
| DIY Mentality | THRILL | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.8% |
| Brazil | 5.6% |
| United Kingdom | 5.4% |
See Stencil audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Stencil have in Germany?
Stencil has an estimated audience of 411,844 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Stencil fans?
60.6% of Stencil fans are female, 39.4% are male, with an average age of 39.5 years.
Which brands do Stencil fans like most?
Stencil fans show strongest brand affinity for Israel (6.82×), Progressive rock (4.77×), and Rossmann (1.62×) over the country average.
Where do Stencil fans live in Germany?
Stencil fans in Germany are most concentrated in Nordrhein-Westfalen (reach 100,744), Bayern (reach 67,411), and Baden-Württemberg (reach 61,746). These three regions account for the largest share of the active audience.
What other brands do Stencil fans also like?
Beyond Stencil itself, the audience over-indexes on Progressive rock (4.77×), Rossmann (1.62×), Saving (1.59×), and Urban horticulture (1.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Stencil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.