A data profile of the people who buy, follow and care about Brian May in Germany — modelled from more than twelve digital signal sources. Brian May has an estimated audience of 673,670 people in Germany.
The average Brian May fan in Germany is 42.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Roger Taylor (Queen drummer), Freddie Mercury, John Deacon, with strongest over-indexing on Roger Taylor (Queen drummer) (149.06× the country average).
Demographically, the Brian May audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Spirituality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Brian May fan in Germany is balanced, around 42.3 years old, with strong Spirituality tendencies and a notable affinity for Roger Taylor (Queen drummer).
The key figures that characterise the Brian May profile in Germany.
49.5% are female, 50.5% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 42.3 |
| Estimated audience size | 673,670 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 31% | |
| 50+ | 22% |
of the worldwide Brian May audience comes from Germany.
| Country | Share |
|---|---|
| United States | 18.2% |
| United Kingdom | 16.0% |
| Germany | 9.1% |
Where the Brian May audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saarland | ~10K | 1.21× | |
| 02 | Thüringen | ~20K | 1.16× | |
| 03 | Rheinland-Pfalz | ~40K | 1.10× | |
| 04 | Bayern | ~100K | 1.07× | |
| 05 | Baden-Württemberg | ~100K | 1.07× | |
| 06 | Niedersachsen | ~70K | 1.06× | |
| 07 | Nordrhein-Westfalen | ~200K | 1.03× | |
| 08 | Sachsen | ~30K | 1.01× | |
| 09 | Sachsen-Anhalt | ~20K | 1.01× | |
| 10 | Schleswig-Holstein | ~30K | 1.00× | |
| 11 | Hessen | ~50K | 0.98× | |
| 12 | Brandenburg | ~20K | 0.90× | |
| 13 | Mecklenburg-Vorpommern | ~10K | 0.89× | |
| 14 | Bremen | ~5K | 0.86× | |
| 15 | Hamburg | ~10K | 0.84× | |
| 16 | Berlin | ~30K | 0.83× |
The strongest cross-interests of the Brian May audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Roger Taylor (Queen drummer) | Music & Radio | 149.06× | ||
| 02 | Michael Ball (singer) | Movies & TV | 108.52× | ||
| 03 | John Deacon | Music & Radio | 94.90× | ||
| 04 | Glen Campbell | Movies & TV | 55.64× | ||
| 05 | Jeff Beck | Music & Radio | 47.96× | ||
| 06 | Joe Walsh | Music & Radio | 38.33× | ||
| 07 | Kid Rock | Music & Radio | 38.03× | ||
| 08 | Eddie Van Halen | Music & Radio | 35.84× | ||
| 09 | Freddie Mercury | Music & Radio | 35.27× | ||
| 10 | Rehab | Music & Radio | 30.12× | ||
| 11 | Jimmy Page | Music & Radio | 23.79× | ||
| 12 | Slash (musician) | Music & Radio | 22.01× | ||
| 13 | George Harrison | Music & Radio | 19.07× | ||
| 14 | Lenny Kravitz | Music & Radio | 18.57× | ||
| 15 | Death in Paradise (TV series) | Movies & TV | 18.53× | ||
| 16 | Angus Young | Music & Radio | 18.42× | ||
| 17 | Jack White | Movies & TV | 16.14× | ||
| 18 | KISS | Music & Radio | 11.15× | ||
| 19 | David Bowie | Music & Radio | 9.07× | ||
| 20 | Scorpions (band) | Music & Radio | 8.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.58× | |
| Tradition | CONSERVATISM | 1.45× | |
| Pet Ownership | JOY | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.05× | |
| Quality Awareness | PREMIUM | 1.05× | |
| Luxury Orientation | PREMIUM | 1.05× |
Brian May has an estimated audience of 673,670 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
49.5% of Brian May fans are female, 50.5% are male, with an average age of 42.3 years.
Brian May fans show strongest brand affinity for Roger Taylor (Queen drummer) (149.06×), Freddie Mercury (35.27×), and John Deacon (94.9×) over the country average.
Brian May fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Brian May itself, the audience over-indexes on Freddie Mercury (35.27×), John Deacon (94.9×), Jack White (16.14×), and Jeff Beck (47.96×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Brian May. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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