Rehab Audience in Germany
Rehab has an estimated audience of 313,671 people in Germany. 44.4% are female, 55.6% are male, average age 38.6. Top brand affinities: Kottonmouth Kings, Bone Thugs-n-Harmony, Dean Martin, Black Veil Brides, Paul Stanley.
Top brand affinities include Kottonmouth Kings, Bone Thugs-n-Harmony, Dean Martin, with strongest over-indexing on Kottonmouth Kings (3750× the country average). Demographically, the Rehab audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Price Sensitivity, Extroversion.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Rehab fans
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 38.6 |
| Estimated audience size | 313,671 |
Audience persona
The typical Rehab fan in Germany is more male, around 38.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Kottonmouth Kings.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kottonmouth Kings | 3750× | Music & Radio |
| Bone Thugs-n-Harmony | 2075.96× | Music & Radio |
| Dean Martin | 366.81× | Music & Radio |
| Black Veil Brides | 129.63× | Music & Radio |
| Paul Stanley | 130.14× | Music & Radio |
| Roseanne Barr | 110.14× | Movies & TV |
| Jeff Beck | 83.87× | Music & Radio |
| Nipsey Hussle | 143.82× | Music & Radio |
| Jack White | 22.98× | Movies & TV |
| JACOBS | 53.16× | Food & Beverages |
| Tommy Lee | 49.23× | Music & Radio |
| Bill Skarsgård | 31.88× | Movies & TV |
| Eddie Van Halen | 55.2× | Music & Radio |
| Greta Van Fleet | 67.15× | Music & Radio |
| Jon Bon Jovi | 26.66× | Music & Radio |
| The Pretty Reckless | 64.44× | Music & Radio |
| Ted Nugent | 98.64× | Music & Radio |
| Bob Dylan | 17.35× | Music & Radio |
| Christina Applegate | 24.54× | Movies & TV |
| Brian May | 24.72× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.17 |
| Extroversion | THRILL | 1.47 |
| Patriotism | CONSERVATISM | 1.43 |
| Spirituality | BALANCE | 1.34 |
| Early Adopter Mentality | POWER | 1.26 |
| Tradition | CONSERVATISM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.9% |
| United Kingdom | 10.7% |
| Germany | 8.0% |
See Rehab audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,866,620)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rehab. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.