JACOBS Target Market in Germany
A data profile of the people who buy, follow and care about JACOBS in Germany — modelled from more than twelve digital signal sources. JACOBS has an estimated audience of 403,462 people in Germany.
The average JACOBS fan in Germany is 44.5 years old, more female, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Jarritos, Rehab, Kid Rock, with strongest over-indexing on Jarritos (150.81× the country average).
Demographically, the JACOBS audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Urban Lifestyle, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical JACOBS fan in Germany is more female, around 44.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Jarritos.
At a glance
The key figures that characterise the JACOBS profile in Germany.
Search interest · 12-month trend
Customer demographics of JACOBS
57.9% are female, 42.1% are male, average age 44.5.
Gender split
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 44.5 |
| Estimated audience size | 403,462 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 23% | |
| 40-49 | 31% | |
| 50+ | 25% |
Worldwide distribution
of the worldwide JACOBS audience comes from Germany.
| Country | Share |
|---|---|
| United States | 21.5% |
| Germany | 14.2% |
| Brazil | 9.2% |
Geography
Where the JACOBS audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~200K | 3.26× | |
| 02 | Bremen | ~5K | 1.52× | |
| 03 | Nordrhein-Westfalen | ~90K | 0.96× | |
| 04 | Hamburg | ~9K | 0.96× | |
| 05 | Niedersachsen | ~30K | 0.89× | |
| 06 | Hessen | ~30K | 0.89× | |
| 07 | Sachsen-Anhalt | ~9K | 0.86× | |
| 08 | Sachsen | ~20K | 0.84× | |
| 09 | Berlin | ~20K | 0.83× | |
| 10 | Baden-Württemberg | ~50K | 0.82× | |
| 11 | Mecklenburg-Vorpommern | ~6K | 0.82× | |
| 12 | Schleswig-Holstein | ~10K | 0.81× | |
| 13 | Saarland | ~4K | 0.81× | |
| 14 | Rheinland-Pfalz | ~20K | 0.80× | |
| 15 | Brandenburg | ~10K | 0.80× | |
| 16 | Thüringen | ~8K | 0.80× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the JACOBS audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | UFO Files | Movies & TV | 188.71× | ||
| 02 | Michigan State Spartans men's ice hockey | Sports | 179.66× | ||
| 03 | Jarritos | Food & Beverages | 150.81× | ||
| 04 | Hispanic Society of America | News | 134.13× | ||
| 05 | Aziz Shavershian | Sports | 60.10× | ||
| 06 | Lotería | Games | 53.22× | ||
| 07 | Rehab | Music & Radio | 49.05× | ||
| 08 | Kid Rock | Music & Radio | 49.05× | ||
| 09 | LSU Tigers football | Sports | 40.99× | ||
| 10 | atv | Movies & TV | 17.31× | ||
| 11 | Dallmayr | Food & Beverages | 12.23× | ||
| 12 | Log house | Home & Garden | 11.36× | ||
| 13 | Nice | Travel & Leisure | 11.19× | ||
| 14 | Children's music | Music & Radio | 11.08× | ||
| 15 | Heavysaurus | Music & Radio | 11.08× | ||
| 16 | Men's Fashion | Fashion & Accessoires | 6.61× | ||
| 17 | Funny Videos | Internet & Social Media | 5.02× | ||
| 18 | AutoScout24 | Cars & Mobility | 2.46× | ||
| 19 | Rossmann | Shopping | 2.46× | ||
| 20 | Netto Marken-Discount | Shopping | 1.89× |
Personality of the JACOBS audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.44× | |
| Extroversion | THRILL | 1.32× | |
| Family Orientation | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.82× | |
| Healthy Lifestyle | BALANCE | 0.88× | |
| Mindfulness | BALANCE | 0.89× |
Frequently asked questions
Who is JACOBS's target market in Germany?
JACOBS's target market in Germany covers an estimated 403,462 people, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of JACOBS customers?
57.9% of the JACOBS audience are female, 42.1% are male, with an average age of 44.5 years.
Which brands do JACOBS fans like most?
JACOBS fans show strongest brand affinity for Jarritos (150.81×), Rehab (49.05×), and Kid Rock (49.05×) over the country average.
Where do JACOBS fans live in Germany?
JACOBS fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~90K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do JACOBS fans also like?
Beyond JACOBS itself, the audience over-indexes on Rehab (49.05×), Kid Rock (49.05×), Nice (11.19×), and Hispanic Society of America (134.13×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for JACOBS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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