JACOBS Audience in Germany
JACOBS has an estimated audience of 405,600 people in Germany. 57.9% are female, 42.1% are male, average age 44.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Jarritos, Rehab, Nice, Kid Rock, Hispanic Society of America.
The average JACOBS fan in Germany is 44.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Jarritos, Rehab, Nice, with strongest over-indexing on Jarritos (150.81× the country average). Demographically, the JACOBS audience skews more female with an average age of 44.5, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Coffee
Demographics of JACOBS fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 44.5 |
| Estimated audience size | 405,600 |
Audience persona
The typical JACOBS fan in Germany is more female, around 44.5 years old, with strong DIY Mentality tendencies and a notable affinity for Jarritos.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 157,650 | 2.42× |
| Nordrhein-Westfalen | 91,725 | 1.03× |
| Baden-Württemberg | 47,787 | 0.86× |
| Niedersachsen | 35,732 | 0.91× |
| Hessen | 30,478 | 0.99× |
| Sachsen | 17,243 | 0.87× |
| Berlin | 16,747 | 0.92× |
| Rheinland-Pfalz | 16,471 | 0.81× |
| Schleswig-Holstein | 11,897 | 0.82× |
| Hamburg | 9,684 | 1.06× |
| Brandenburg | 9,316 | 0.74× |
| Sachsen-Anhalt | 8,406 | 0.8× |
| Thüringen | 7,912 | 0.77× |
| Bremen | 6,032 | 1.74× |
| Mecklenburg-Vorpommern | 5,565 | 0.72× |
| Saarland | 3,829 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jarritos | 150.81× | Food & Beverages |
| Rehab | 49.05× | Music & Radio |
| Nice | 11.19× | Travel & Leisure |
| Kid Rock | 49.05× | Music & Radio |
| Hispanic Society of America | 134.13× | News |
| UFO Files | 188.71× | Movies & TV |
| Michigan State Spartans men's ice hockey | 179.66× | Sports |
| LSU Tigers football | 40.99× | Sports |
| atv | 17.31× | Movies & TV |
| Children's music | 11.08× | Music & Radio |
| Men's Fashion | 6.61× | Fashion & Accessoires |
| Dallmayr | 12.23× | Food & Beverages |
| AutoScout24 | 2.46× | Cars & Mobility |
| Aral AG | 2.44× | Cars & Mobility |
| Rossmann | 2.46× | Shopping |
| Heavysaurus | 11.08× | Music & Radio |
| Log house | 11.36× | Home & Garden |
| Lotería | 53.22× | Games |
| Netto Marken-Discount | 1.89× | Shopping |
| Aziz Shavershian | 60.1× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.47 |
| Family Orientation | CONSERVATISM | 1.45 |
| Convenience Orientation | PREMIUM | 1.43 |
| Creativity | OPEN | 1.35 |
| Individualism | JOY | 1.34 |
| Quality Awareness | PREMIUM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.3% |
| Germany | 14.5% |
| Brazil | 9.4% |
See JACOBS audiences in other countries
More Coffee audiences in Germany
Frequently asked questions
How many fans does JACOBS have in Germany?
JACOBS has an estimated audience of 405,600 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of JACOBS fans?
57.9% of JACOBS fans are female, 42.1% are male, with an average age of 44.5 years.
Which brands do JACOBS fans like most?
JACOBS fans show strongest brand affinity for Jarritos (150.81×), Rehab (49.05×), and Nice (11.19×) over the country average.
Where do JACOBS fans live in Germany?
JACOBS fans in Germany are most concentrated in Bayern (reach 157,650), Nordrhein-Westfalen (reach 91,725), and Baden-Württemberg (reach 47,787). These three regions account for the largest share of the active audience.
What other brands do JACOBS fans also like?
Beyond JACOBS itself, the audience over-indexes on Rehab (49.05×), Nice (11.19×), Kid Rock (49.05×), and Hispanic Society of America (134.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for JACOBS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.