atv Audience in Germany
atv has an estimated audience of 484,898 people in Germany. 43.7% are female, 56.3% are male, average age 33.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Therme Erding, Rossmann, Mustard seed, Faculty of Medicine, Chulalongkorn University, Gil Ofarim.
The average atv fan in Germany is 33.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Therme Erding, Rossmann, Mustard seed, with strongest over-indexing on Therme Erding (12.22× the country average). Demographically, the atv audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Risk Appetite, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of atv fans
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 33.3 |
| Estimated audience size | 484,898 |
Audience persona
The typical atv fan in Germany is more male, around 33.3 years old, with strong Risk Appetite tendencies and a notable affinity for Therme Erding.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 113,214 | 1.07× |
| Bayern | 105,452 | 1.35× |
| Baden-Württemberg | 73,131 | 1.11× |
| Hessen | 54,405 | 1.47× |
| Niedersachsen | 41,597 | 0.88× |
| Rheinland-Pfalz | 23,825 | 0.98× |
| Berlin | 20,803 | 0.96× |
| Hamburg | 19,582 | 1.79× |
| Sachsen | 17,689 | 0.74× |
| Schleswig-Holstein | 15,432 | 0.89× |
| Brandenburg | 10,771 | 0.72× |
| Sachsen-Anhalt | 9,547 | 0.76× |
| Thüringen | 9,523 | 0.77× |
| Mecklenburg-Vorpommern | 6,139 | 0.66× |
| Bremen | 4,916 | 1.19× |
| Saarland | 4,081 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Therme Erding | 12.22× | Travel & Leisure |
| Rossmann | 1.58× | Shopping |
| Mustard seed | 20× | Food & Beverages |
| Faculty of Medicine, Chulalongkorn University | 22.76× | Business & Career |
| Gil Ofarim | 2.2× | Music & Radio |
| Building insulation | 6.8× | Home & Garden |
| Academy Award for Best Original Score | 13.35× | Movies & TV |
| Baiersbronn | 10.58× | Travel & Leisure |
| Progressive rock | 1.89× | Music & Radio |
| Natural rubber | 2.6× | Cars & Mobility |
| Tuscany | 4.41× | Travel & Leisure |
| Grappling | 2.06× | Sports |
| Video izle | 2.98× | |
| Buddy – The Buddy Holly Story | 4.16× | Music & Radio |
| KLIX (AM) | 2.16× | Music & Radio |
| Apostrophe | 3.9× | Literature |
| Alaska | 2.55× | Travel & Leisure |
| Jeremy Wade | 7.54× | Literature |
| Hammock camping | 4.95× | Travel & Leisure |
| Business English | 1.86× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.78 |
| Price Sensitivity | PREMIUM | 1.54 |
| Indulgence | JOY | 1.25 |
| Sports Activity | POWER | 1.23 |
| Quality Awareness | PREMIUM | 1.19 |
| Luxury Orientation | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 9.5% |
| Germany | 2.8% |
| Japan | 2.5% |
See atv audiences in other countries
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does atv have in Germany?
atv has an estimated audience of 484,898 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of atv fans?
43.7% of atv fans are female, 56.3% are male, with an average age of 33.3 years.
Which brands do atv fans like most?
atv fans show strongest brand affinity for Therme Erding (12.22×), Rossmann (1.58×), and Mustard seed (20×) over the country average.
Where do atv fans live in Germany?
atv fans in Germany are most concentrated in Nordrhein-Westfalen (reach 113,214), Bayern (reach 105,452), and Baden-Württemberg (reach 73,131). These three regions account for the largest share of the active audience.
What other brands do atv fans also like?
Beyond atv itself, the audience over-indexes on Rossmann (1.58×), Mustard seed (20×), Faculty of Medicine, Chulalongkorn University (22.76×), and Gil Ofarim (2.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for atv. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.