Snowmobile Audience in Germany
Snowmobile has an estimated audience of 723,253 people in Germany. 28.4% are female, 71.6% are male, average age 35.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Lynx (snowmobile), Google Maps, Bombardier Recreational Products, atv, Ski-Doo.
The average Snowmobile fan in Germany is 35.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Lynx (snowmobile), Google Maps, Bombardier Recreational Products, with strongest over-indexing on Lynx (snowmobile) (75.05× the country average). Demographically, the Snowmobile audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Risk Appetite, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Snowmobile fans
| Metric | Value |
|---|---|
| Female | 28.4% |
| Male | 71.6% |
| Average age | 35.4 |
| Estimated audience size | 723,253 |
Audience persona
The typical Snowmobile fan in Germany is more male, around 35.4 years old, with strong Risk Appetite tendencies and a notable affinity for Lynx (snowmobile).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 175,227 | 1.11× |
| Bayern | 147,638 | 1.27× |
| Baden-Württemberg | 132,313 | 1.34× |
| Niedersachsen | 74,737 | 1.06× |
| Hessen | 63,229 | 1.15× |
| Sachsen | 42,365 | 1.19× |
| Rheinland-Pfalz | 37,958 | 1.05× |
| Berlin | 29,918 | 0.93× |
| Schleswig-Holstein | 23,715 | 0.91× |
| Brandenburg | 19,113 | 0.85× |
| Thüringen | 18,749 | 1.02× |
| Sachsen-Anhalt | 15,798 | 0.84× |
| Hamburg | 15,735 | 0.96× |
| Mecklenburg-Vorpommern | 10,076 | 0.73× |
| Saarland | 7,697 | 0.87× |
| Bremen | 4,449 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lynx (snowmobile) | 75.05× | Cars & Mobility |
| Google Maps | 5.96× | Internet & Social Media |
| Bombardier Recreational Products | 51.47× | Cars & Mobility |
| atv | 21.37× | Movies & TV |
| Ski-Doo | 62.14× | Cars & Mobility |
| Can-Am | 20.87× | Kids & Family |
| Southern rock | 8.98× | Music & Radio |
| Snocross | 67.5× | Sports |
| Side by Side (UTV) | 21.23× | Cars & Mobility |
| Jaden Smith | 16.45× | Movies & TV |
| Reggae genres | 14.42× | Music & Radio |
| SPRINTS | 11.33× | Music & Radio |
| UniFi | 19.47× | Technology & Electronics |
| BRP Can-Am Spyder Roadster | 21.14× | Cars & Mobility |
| Arctic Cat | 49.51× | Cars & Mobility |
| Ragnarok Online 2 | 38.35× | Games |
| Harry Potter | 1.56× | Movies & TV |
| Prime | 7.46× | |
| FC Bayern Munich | 1.68× | Sports |
| The Amazing Race (U.S. TV series) | 18.89× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.77 |
| Quality Awareness | PREMIUM | 1.76 |
| Sports Activity | POWER | 1.68 |
| Travelling | THRILL | 1.63 |
| Urban Lifestyle | OPEN | 1.59 |
| DIY Mentality | THRILL | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.9% |
| Canada | 12.2% |
| Japan | 4.9% |
See Snowmobile audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Snowmobile have in Germany?
Snowmobile has an estimated audience of 723,253 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Snowmobile fans?
28.4% of Snowmobile fans are female, 71.6% are male, with an average age of 35.4 years.
Which brands do Snowmobile fans like most?
Snowmobile fans show strongest brand affinity for Lynx (snowmobile) (75.05×), Google Maps (5.96×), and Bombardier Recreational Products (51.47×) over the country average.
Where do Snowmobile fans live in Germany?
Snowmobile fans in Germany are most concentrated in Nordrhein-Westfalen (reach 175,227), Bayern (reach 147,638), and Baden-Württemberg (reach 132,313). These three regions account for the largest share of the active audience.
What other brands do Snowmobile fans also like?
Beyond Snowmobile itself, the audience over-indexes on Google Maps (5.96×), Bombardier Recreational Products (51.47×), atv (21.37×), and Ski-Doo (62.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Snowmobile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.