Prime Audience in Germany
Prime has an estimated audience of 1,254,511 people in Germany. 0.0% are female, 100.0% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Nelson Piquet, Jacques Villeneuve, General Dynamics, Snowmobile, University of California, Berkeley.
The average Prime fan in Germany is 39.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Nelson Piquet, Jacques Villeneuve, General Dynamics, with strongest over-indexing on Nelson Piquet (154.72× the country average). Demographically, the Prime audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Risk Appetite, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Type: Brand
Demographics of Prime fans
| Metric | Value |
|---|---|
| Female | 0.0% |
| Male | 100.0% |
| Average age | 39.3 |
| Estimated audience size | 1,254,511 |
Audience persona
The typical Prime fan in Germany is more male, around 39.3 years old, with strong Risk Appetite tendencies and a notable affinity for Nelson Piquet.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 323,118 | 1.18× |
| Bayern | 221,277 | 1.1× |
| Baden-Württemberg | 177,151 | 1.03× |
| Niedersachsen | 132,353 | 1.09× |
| Hessen | 96,395 | 1.01× |
| Berlin | 69,162 | 1.23× |
| Rheinland-Pfalz | 61,171 | 0.97× |
| Sachsen | 60,183 | 0.98× |
| Schleswig-Holstein | 46,913 | 1.04× |
| Brandenburg | 34,544 | 0.89× |
| Hamburg | 30,531 | 1.08× |
| Thüringen | 27,200 | 0.85× |
| Sachsen-Anhalt | 25,464 | 0.78× |
| Mecklenburg-Vorpommern | 21,684 | 0.91× |
| Saarland | 12,538 | 0.81× |
| Bremen | 11,286 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nelson Piquet | 154.72× | Sports |
| Jacques Villeneuve | 149.74× | Sports |
| General Dynamics | 75.19× | Business & Career |
| Snowmobile | 9.88× | Cars & Mobility |
| University of California, Berkeley | 18.02× | Business & Career |
| Semi-trailer truck | 7.09× | Cars & Mobility |
| High school | 2.75× | Business & Career |
| Shih Tzu | 2.73× | Pets & Animals |
| Yorkshire Terrier | 2.61× | Pets & Animals |
| Labrador Retriever | 2.36× | Pets & Animals |
| Van | 3.98× | Cars & Mobility |
| Beagle | 2.53× | Pets & Animals |
| Otaku | 2.95× | Literature |
| John Deere | 3.93× | Cars & Mobility |
| Alaskan Malamute | 3.01× | Pets & Animals |
| Cross-stitch | 3.45× | Home & Garden |
| Diesel engine | 2.59× | Cars & Mobility |
| Cro (rapper) | 2.81× | Music & Radio |
| Bicycle | 1.61× | Cars & Mobility |
| University of Liverpool | 26.56× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.6 |
| Urban Lifestyle | OPEN | 1.38 |
| Pet Ownership | JOY | 1.04 |
| Travelling | THRILL | 1.03 |
| Sports Activity | POWER | 0.97 |
| Mindfulness | BALANCE | 0.88 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.4% |
| Brazil | 11.1% |
| France | 6.8% |
See Prime audiences in other countries
More audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Prime have in Germany?
Prime has an estimated audience of 1,254,511 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Prime fans?
0.0% of Prime fans are female, 100.0% are male, with an average age of 39.3 years.
Which brands do Prime fans like most?
Prime fans show strongest brand affinity for Nelson Piquet (154.72×), Jacques Villeneuve (149.74×), and General Dynamics (75.19×) over the country average.
Where do Prime fans live in Germany?
Prime fans in Germany are most concentrated in Nordrhein-Westfalen (reach 323,118), Bayern (reach 221,277), and Baden-Württemberg (reach 177,151). These three regions account for the largest share of the active audience.
What other brands do Prime fans also like?
Beyond Prime itself, the audience over-indexes on Jacques Villeneuve (149.74×), General Dynamics (75.19×), Snowmobile (9.88×), and University of California, Berkeley (18.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Prime. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.