Prime Audience in United States

Prime has an estimated audience of 5,183,615 people in United States. 31.8% are female, 68.2% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: Love's Travel Stops & Country Stores, TravelCenters of America, R+L Carriers, XPO Logistics, Estes Express Lines.

The average Prime fan in United States is 38.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Love's Travel Stops & Country Stores, TravelCenters of America, R+L Carriers, with strongest over-indexing on Love's Travel Stops & Country Stores (84.11× the country average). Demographically, the Prime audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Brand

Demographics of Prime fans

Demographic split for Prime audience in United States
MetricValue
Female31.8%
Male68.2%
Average age38.5
Estimated audience size5,183,615

Audience persona

The typical Prime fan in United States is more male, around 38.5 years old, with strong Risk Appetite tendencies and a notable affinity for Love's Travel Stops & Country Stores.

Top regions in United States

Top regions ranked by reach for Prime in United States
RegionReachAffinity
California590,8311.04×
Texas480,9901.08×
Florida368,8301.05×
New York327,2561.13×
Pennsylvania176,5371.01×
Illinois168,9580.98×
Georgia163,1451.02×
North Carolina162,9241.04×
Ohio152,2780.95×
Arizona148,1921.4×
Michigan133,9590.99×
Virginia130,8171.04×
New Jersey128,8010.98×
Washington117,2351.13×
Massachusetts109,0021.07×
Tennessee99,8410.96×
Indiana92,0270.97×
Missouri89,1251.07×
Maryland88,7411×
Colorado87,0651.07×
Alabama77,5311.07×
Wisconsin75,4540.97×
South Carolina73,7720.95×
Minnesota72,2800.97×
Oregon70,6921.19×
Louisiana64,1990.96×
Kentucky61,7370.95×
Connecticut57,4081.1×
Oklahoma56,1440.98×
Utah51,2781.1×
Nevada45,7380.91×
Arkansas40,2200.94×
Kansas40,0140.98×
Iowa38,7650.91×
Mississippi38,3840.9×
Idaho26,9431.04×
New Mexico26,6191.02×
Nebraska23,3020.9×
Hawaii20,7040.93×
West Virginia20,4790.85×
New Hampshire19,8260.97×
Maine18,7651.01×
Washington, District of Columbia16,8531.08×
Rhode Island15,5880.94×
Montana13,9920.97×
Alaska12,8261.16×
Delaware12,2490.86×
South Dakota10,2270.85×
Vermont8,8440.97×
North Dakota8,6150.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Prime audience
BrandAffinityCategory
Love's Travel Stops & Country Stores84.11×Shopping
TravelCenters of America66.43×Travel & Leisure
R+L Carriers87.95×Business & Career
XPO Logistics66.81×Business & Career
Estes Express Lines86.55×Cars & Mobility
Volvo Trucks39.55×Cars & Mobility
Iveco66.86×Cars & Mobility
Google Earth12.81×Internet & Social Media
Sodexo49.3×Business & Career
Planet Fitness4.53×Sports
CarGurus6.38×Cars & Mobility
Peugeot20×Cars & Mobility
General Hospital12.9×Movies & TV
Max Verstappen12.11×Sports
Chicago Med19.99×Movies & TV
Bike rental34.3×Cars & Mobility
Google Maps3.28×Internet & Social Media
Škoda Auto18.32×Cars & Mobility
AutoZone3.29×Cars & Mobility
Farming Simulator28.85×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Prime audience
TraitClusterScore
Risk AppetiteTHRILL2.49
Career OrientationPOWER1.87
Need for SecurityCONSERVATISM1.65
PatriotismCONSERVATISM1.42
Family OrientationCONSERVATISM1.38
Quality AwarenessPREMIUM1.36

Worldwide distribution

Worldwide audience distribution share by country for Prime
CountryShare
United States20.4%
Brazil11.1%
France6.8%

See Prime audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Prime have in United States?

Prime has an estimated audience of 5,183,615 people in United States, concentrated in California and Texas.

What is the gender split and age of Prime fans?

31.8% of Prime fans are female, 68.2% are male, with an average age of 38.5 years.

Which brands do Prime fans like most?

Prime fans show strongest brand affinity for Love's Travel Stops & Country Stores (84.11×), TravelCenters of America (66.43×), and R+L Carriers (87.95×) over the country average.

Where do Prime fans live in United States?

Prime fans in United States are most concentrated in California (reach 590,831), Texas (reach 480,990), and Florida (reach 368,830). These three regions account for the largest share of the active audience.

What other brands do Prime fans also like?

Beyond Prime itself, the audience over-indexes on TravelCenters of America (66.43×), R+L Carriers (87.95×), XPO Logistics (66.81×), and Estes Express Lines (86.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Prime. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.