Rascasse Audience Intelligence

Sodexo Target Market in United States

A data profile of the people who buy, follow and care about Sodexo in United States — modelled from more than twelve digital signal sources. Sodexo has an estimated audience of 617,862 people in United States.

#3329among Brand in United States#2016in Business & Career

The average Sodexo fan in United States is 44.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rabobank, Prime, Graco (fluid handling), with strongest over-indexing on Rabobank (566.62× the country average).

Demographically, the Sodexo audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Quality Awareness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sodexo fan in United States is more female, around 44.8 years old, with strong Quality Awareness tendencies and a notable affinity for Rabobank.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sodexo profile in United States.

Audience size
618K
in United States
Gender
68.3%♀
31.7% male
Age
44.8
average years
Country rank
#32234
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sodexo

68.3% are female, 31.7% are male, average age 44.8.

Fig. 02

Gender split

68.3%
Female
31.7%
Male
Demographic split for Sodexo audience in United States
MetricValue
Female68.3%
Male31.7%
Average age44.8
Estimated audience size617,862
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Sodexo audience in United States
Age bracketShare%
16-1913%
20-2912%
30-3916%
40-4923%
50+36%
Fig. 04

Worldwide distribution

13.1%

of the worldwide Sodexo audience comes from United States.

Worldwide audience distribution share by country for Sodexo
CountryShare
Brazil19.2%
United States13.1%
France6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sodexo audience in United States is strongest.

Fig. 05

Top regions by affinity

Sodexo customers by region in United States
#RegionReachAffinity×
01Oklahoma~20K2.18×
02South Dakota~3K1.81×
03Vermont~2K1.81×
04Louisiana~10K1.71×
05Washington, District of Columbia~3K1.67×
06Nebraska~5K1.61×
07Rhode Island~3K1.53×
08Missouri~10K1.39×
09Massachusetts~20K1.31×
10Maryland~10K1.30×
11Maine~3K1.24×
12Hawaii~3K1.21×
13Arizona~10K1.14×
14Connecticut~7K1.12×
15Delaware~2K1.08×
16Pennsylvania~20K1.07×
17Colorado~10K1.06×
18West Virginia~3K1.04×
19Virginia~20K1.01×
20North Dakota~1K1.01×
21North Carolina~20K0.99×
22New Mexico~3K0.96×
23Georgia~20K0.92×
24Texas~50K0.91×
25New York~30K0.90×
26Ohio~20K0.90×
27New Jersey~10K0.90×
28Tennessee~10K0.89×
29Indiana~10K0.88×
30Illinois~20K0.85×
31Mississippi~4K0.85×
32Florida~30K0.83×
33Kansas~4K0.83×
34Kentucky~6K0.80×
35Iowa~4K0.80×
36South Carolina~7K0.79×
37California~50K0.78×
38Alabama~7K0.77×
39Oregon~5K0.77×
40Nevada~5K0.77×
41Montana~1K0.75×
42Arkansas~4K0.74×
43New Hampshire~2K0.74×
44Washington~9K0.73×
45Wisconsin~7K0.72×
46Alaska<1K0.65×
47Minnesota~6K0.64×
48Idaho~2K0.61×
49Michigan~9K0.56×
50Utah~3K0.49×
Fig. 06

Affinity by region

Affinity by region — Sodexo, United States
0.49×1.00×2.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sodexo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sodexo audience
#·InterestCategoryAffinity×
01RabobankBusiness & Career566.62×
02St. John Fisher CollegeTopic226.98×
03The Icee CompanyFood & Beverages162.29×
04Ivy Tech Community College of IndianaBusiness & Career126.95×
05Graco (fluid handling)Business & Career99.42×
06Wacker NeusonBusiness & Career88.16×
07STMicroelectronicsBusiness & Career85.36×
08Stetson UniversityBusiness & Career81.88×
09CarrefourShopping67.52×
10RackspaceTechnology & Electronics56.53×
11University of VermontBusiness & Career55.24×
12Pret a MangerFood & Beverages51.69×
13PrimeBrand50.43×
14SbarroFood & Beverages47.74×
15BoAMusic & Radio20.00×
16Groovy (programming language)Technology & Electronics15.50×
17Gulf ArabicTravel & Leisure14.54×
18VOOTechnology & Electronics9.50×
19Cash AppBusiness & Career8.00×
20Denny'sFood & Beverages6.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sodexo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sodexo audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.36×
Career OrientationPOWER2.48×
SpiritualityBALANCE1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sodexo audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.89×
MindfulnessBALANCE1.01×
Sports ActivityPOWER1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sodexo's target market in United States?

Sodexo's target market in United States covers an estimated 617,862 people, concentrated in California and Texas.

02

What is the gender split and age of Sodexo customers?

68.3% of the Sodexo audience are female, 31.7% are male, with an average age of 44.8 years.

03

Which brands do Sodexo fans like most?

Sodexo fans show strongest brand affinity for Rabobank (566.62×), Prime (50.43×), and Graco (fluid handling) (99.42×) over the country average.

04

Where do Sodexo fans live in United States?

Sodexo fans in United States are most concentrated in California (reach ~50K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Sodexo fans also like?

Beyond Sodexo itself, the audience over-indexes on Prime (50.43×), Graco (fluid handling) (99.42×), Carrefour (67.52×), and St. John Fisher College (226.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Sodexo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sodexo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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