Sodexo Audience in United States

Sodexo logo

Sodexo has an estimated audience of 623,042 people in United States. 68.3% are female, 31.7% are male, average age 44.8. Top regions: California, Texas, Florida. Top brand affinities: Rabobank, Prime, Graco (fluid handling), Carrefour, St. John Fisher College.

The average Sodexo fan in United States is 44.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Rabobank, Prime, Graco (fluid handling), with strongest over-indexing on Rabobank (566.62× the country average). Demographically, the Sodexo audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Sodexo fans

Demographic split for Sodexo audience in United States
MetricValue
Female68.3%
Male31.7%
Average age44.8
Estimated audience size623,042

Audience persona

The typical Sodexo fan in United States is more female, around 44.8 years old, with strong Career Orientation tendencies and a notable affinity for Rabobank.

Top regions in United States

Top regions ranked by reach for Sodexo in United States
RegionReachAffinity
California55,1090.8×
Texas52,2850.98×
Florida36,7740.87×
New York32,1580.92×
Pennsylvania23,9991.14×
Illinois18,2500.88×
Georgia18,1170.94×
North Carolina18,0870.96×
Massachusetts16,4451.34×
Virginia16,3151.08×
Arizona15,9951.26×
New Jersey14,9640.94×
Missouri14,9471.49×
Oklahoma14,7472.13×
Louisiana14,7201.83×
Maryland14,6251.37×
Ohio13,7610.72×
Colorado11,5281.17×
Tennessee10,4830.84×
Indiana9,4900.83×
Washington7,5720.61×
South Carolina7,5540.81×
Michigan7,1020.44×
Wisconsin6,8190.73×
Connecticut6,7841.09×
Alabama6,6430.76×
Kentucky5,9410.76×
Minnesota5,4180.61×
Oregon5,1630.72×
Nebraska5,0181.61×
Mississippi4,2560.83×
Kansas3,9790.81×
Arkansas3,9370.77×
Iowa3,7350.73×
Nevada3,7280.62×
Washington, District of Columbia3,4271.83×
West Virginia3,3411.15×
Rhode Island3,1201.57×
New Mexico3,0860.99×
Hawaii2,9411.1×
Maine2,8161.26×
South Dakota2,7921.94×
Utah2,4010.43×
Vermont2,0361.86×
Delaware1,7171×
Idaho1,6510.53×
New Hampshire1,5580.63×
Montana1,2730.74×
North Dakota7850.61×
Wyoming6640.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sodexo audience
BrandAffinityCategory
Rabobank566.62×Business & Career
Prime50.43×
Graco (fluid handling)99.42×Business & Career
Carrefour67.52×Shopping
St. John Fisher College226.98×
BoA20×Music & Radio
Ivy Tech Community College of Indiana126.95×Business & Career
Pret a Manger51.69×Food & Beverages
Stetson University81.88×Business & Career
Groovy (programming language)15.5×Technology & Electronics
The Icee Company162.29×Food & Beverages
Sbarro47.74×Food & Beverages
VOO9.5×Technology & Electronics
Wacker Neuson88.16×Business & Career
University of Vermont55.24×Business & Career
Cash App8×Business & Career
Rackspace56.53×Technology & Electronics
STMicroelectronics85.36×Business & Career
Gulf Arabic14.54×Travel & Leisure
Renewable Energy Corporation44.93×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sodexo audience
TraitClusterScore
Career OrientationPOWER2.41
Family OrientationCONSERVATISM1.94
SustainabilityBALANCE1.82
Need for SecurityCONSERVATISM1.67
Price SensitivityPREMIUM1.63
Community OrientationOPEN1.57

Worldwide distribution

Worldwide audience distribution share by country for Sodexo
CountryShare
Brazil19.8%
United States13.2%
France7.0%

See Sodexo audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Sodexo have in United States?

Sodexo has an estimated audience of 623,042 people in United States, concentrated in California and Texas.

What is the gender split and age of Sodexo fans?

68.3% of Sodexo fans are female, 31.7% are male, with an average age of 44.8 years.

Which brands do Sodexo fans like most?

Sodexo fans show strongest brand affinity for Rabobank (566.62×), Prime (50.43×), and Graco (fluid handling) (99.42×) over the country average.

Where do Sodexo fans live in United States?

Sodexo fans in United States are most concentrated in California (reach 55,109), Texas (reach 52,285), and Florida (reach 36,774). These three regions account for the largest share of the active audience.

What other brands do Sodexo fans also like?

Beyond Sodexo itself, the audience over-indexes on Prime (50.43×), Graco (fluid handling) (99.42×), Carrefour (67.52×), and St. John Fisher College (226.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sodexo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.