Rascasse Audience Intelligence

Graco (fluid handling) Target Market in United States

A data profile of the people who buy, follow and care about Graco (fluid handling) in United States — modelled from more than twelve digital signal sources. Graco (fluid handling) has an estimated audience of 516,593 people in United States.

#3694among Brand in United States#2226in Business & Career

The average Graco (fluid handling) fan in United States is 42.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sodexo, Drywall, Mortgage loans, with strongest over-indexing on Sodexo (99.42× the country average).

Demographically, the Graco (fluid handling) audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Graco (fluid handling) fan in United States is more male, around 42.7 years old, with strong Family Orientation tendencies and a notable affinity for Sodexo.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Graco (fluid handling) profile in United States.

Audience size
517K
in United States
Gender
42.9%♀
57.1% male
Age
42.7
average years
Country rank
#35944
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Graco (fluid handling)

42.9% are female, 57.1% are male, average age 42.7.

Fig. 02

Gender split

42.9%
Female
57.1%
Male
Demographic split for Graco (fluid handling) audience in United States
MetricValue
Female42.9%
Male57.1%
Average age42.7
Estimated audience size516,593
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Graco (fluid handling) audience in United States
Age bracketShare%
16-1910%
20-2919%
30-3922%
40-4921%
50+28%
Fig. 04

Worldwide distribution

51.0%

of the worldwide Graco (fluid handling) audience comes from United States.

Worldwide audience distribution share by country for Graco (fluid handling)
CountryShare
United States51.0%
Canada6.8%
Italy4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Graco (fluid handling) audience in United States is strongest.

Fig. 05

Top regions by affinity

Graco (fluid handling) customers by region in United States
#RegionReachAffinity×
01South Dakota~3K2.69×
02Minnesota~20K2.47×
03North Dakota~2K1.57×
04Iowa~5K1.28×
05Nebraska~3K1.17×
06Alaska~1K1.15×
07Kansas~5K1.11×
08Wisconsin~9K1.10×
09Idaho~3K1.10×
10New Hampshire~2K1.09×
11South Carolina~8K1.08×
12Alabama~8K1.07×
13West Virginia~3K1.06×
14Indiana~10K1.04×
15Ohio~20K1.02×
16Kentucky~7K1.02×
17Vermont<1K1.01×
18Michigan~10K1.00×
19Maine~2K1.00×
20Arkansas~4K0.99×
21Louisiana~7K0.97×
22Oklahoma~6K0.96×
23Montana~1K0.96×
24Georgia~20K0.95×
25Utah~4K0.95×
26Missouri~8K0.94×
27Tennessee~10K0.92×
28Texas~40K0.91×
29Pennsylvania~20K0.91×
30North Carolina~10K0.91×
31Mississippi~4K0.89×
32Washington~9K0.87×
33Illinois~10K0.86×
34Arizona~9K0.86×
35Oregon~5K0.85×
36Hawaii~2K0.84×
37Virginia~10K0.83×
38Massachusetts~8K0.81×
39Connecticut~4K0.81×
40Colorado~7K0.80×
41California~50K0.79×
42Delaware~1K0.79×
43New Jersey~10K0.78×
44Florida~30K0.76×
45Rhode Island~1K0.76×
46New Mexico~2K0.75×
47Maryland~7K0.74×
48New York~20K0.73×
49Nevada~3K0.69×
50Washington, District of Columbia<1K0.51×
Fig. 06

Affinity by region

Affinity by region — Graco (fluid handling), United States
0.51×1.00×2.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Graco (fluid handling) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Graco (fluid handling) audience
#·InterestCategoryAffinity×
01SodexoBusiness & Career99.42×
02Andy SerkisMovies & TV22.94×
03Josh GadMovies & TV20.00×
04Evan Rachel WoodMovies & TV20.00×
05Elijah WoodMovies & TV13.78×
06Julia Louis-DreyfusMovies & TV13.12×
07DrywallHome & Garden12.89×
08Child safety seatKids & Family10.32×
09Baby transportKids & Family10.01×
10Denny'sFood & Beverages7.22×
11Online bankingBusiness & Career6.20×
12Home automationTechnology & Electronics5.49×
13Renewable energyBusiness & Career4.46×
14Mortgage loansBusiness & Career4.45×
15Discount storesShopping4.02×
16FedExBusiness & Career4.00×
17Vehicle insuranceCars & Mobility3.99×
18Shopping mallsShopping3.32×
19PinterestInternet & Social Media2.66×
20FurnitureHome & Garden2.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Graco (fluid handling) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Graco (fluid handling) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.79×
Convenience OrientationPREMIUM2.34×
PatriotismCONSERVATISM2.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Graco (fluid handling) audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.77×
Early Adopter MentalityPOWER0.77×
Healthy LifestyleBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Graco (fluid handling)'s target market in United States?

Graco (fluid handling)'s target market in United States covers an estimated 516,593 people, concentrated in California and Texas.

02

What is the gender split and age of Graco (fluid handling) customers?

42.9% of the Graco (fluid handling) audience are female, 57.1% are male, with an average age of 42.7 years.

03

Which brands do Graco (fluid handling) fans like most?

Graco (fluid handling) fans show strongest brand affinity for Sodexo (99.42×), Drywall (12.89×), and Mortgage loans (4.45×) over the country average.

04

Where do Graco (fluid handling) fans live in United States?

Graco (fluid handling) fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Graco (fluid handling) fans also like?

Beyond Graco (fluid handling) itself, the audience over-indexes on Drywall (12.89×), Mortgage loans (4.45×), Child safety seat (10.32×), and Denny's (7.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Graco (fluid handling) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Graco (fluid handling). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →