Rascasse Audience Intelligence

University of Vermont Audience in United States

A data profile of the people who buy, follow and care about University of Vermont in United States — modelled from more than twelve digital signal sources. University of Vermont has an estimated audience of 407,052 people in United States.

#339among University in United States#4550among POI in United States#2537in Business & Career

The average University of Vermont fan in United States is 38.5 years old, more female, and lives primarily in Vermont.

The audience is concentrated in Vermont, New York, Massachusetts.

Top brand affinities include Colgate University, Sodexo, University of Hawaii at Manoa, with strongest over-indexing on Colgate University (62.56× the country average).

Demographically, the University of Vermont audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of Vermont fan in United States is more female, around 38.5 years old, with strong Family Orientation tendencies and a notable affinity for Colgate University.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Vermont profile in United States.

Audience size
407K
in United States
Gender
56.7%♀
43.3% male
Age
38.5
average years
Country rank
#41215
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Vermont fans

56.7% are female, 43.3% are male, average age 38.5.

Fig. 02

Gender split

56.7%
Female
43.3%
Male
Demographic split for University of Vermont audience in United States
MetricValue
Female56.7%
Male43.3%
Average age38.5
Estimated audience size407,052
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the University of Vermont audience in United States
Age bracketShare%
16-1928%
20-2914%
30-3915%
40-4921%
50+22%
Fig. 04

Worldwide distribution

63.9%

of the worldwide University of Vermont audience comes from United States.

Worldwide audience distribution share by country for University of Vermont
CountryShare
United States63.9%
Japan8.4%
United Kingdom4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Vermont audience in United States is strongest.

Fig. 05

Top regions by affinity

University of Vermont fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~20K28.69×
02New Hampshire~3K1.82×
03Massachusetts~10K1.66×
04Connecticut~7K1.65×
05Maine~2K1.50×
06Rhode Island~2K1.17×
07Washington, District of Columbia~1K0.87×
08New York~20K0.86×
09New Jersey~9K0.85×
10Maryland~5K0.70×
11Pennsylvania~9K0.65×
12Delaware<1K0.63×
13Alaska<1K0.62×
14Montana<1K0.60×
15Virginia~6K0.58×
16North Dakota<1K0.57×
17South Dakota<1K0.55×
18Idaho~1K0.52×
19Colorado~3K0.49×
20Minnesota~3K0.47×
21West Virginia<1K0.46×
22Hawaii<1K0.44×
23Oregon~2K0.43×
24Mississippi~1K0.41×
25Nebraska<1K0.41×
26New Mexico<1K0.41×
27Illinois~5K0.38×
28Wisconsin~2K0.37×
29Arkansas~1K0.37×
30North Carolina~4K0.36×
31Washington~3K0.36×
32Iowa~1K0.36×
33Kansas~1K0.36×
34Utah~1K0.35×
35South Carolina~2K0.33×
36Kentucky~2K0.33×
37Louisiana~2K0.32×
38Oklahoma~1K0.32×
39Ohio~4K0.31×
40Nevada~1K0.31×
41Michigan~3K0.30×
42Tennessee~2K0.30×
43Missouri~2K0.30×
44Alabama~2K0.30×
45Indiana~2K0.29×
46Georgia~3K0.27×
47California~10K0.26×
48Arizona~2K0.26×
49Florida~7K0.24×
50Texas~8K0.22×
Fig. 06

Affinity by region

Affinity by region — University of Vermont, United States
0.22×1.00×28.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Vermont audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Vermont audience
#·InterestCategoryAffinity×
01University of Rhode IslandBusiness & Career64.32×
02Colgate UniversityBusiness & Career62.56×
03University of Hawaii at ManoaBusiness & Career62.55×
04SodexoBusiness & Career55.24×
05University of Illinois at ChicagoBusiness & Career40.64×
06Brown UniversityBusiness & Career25.17×
07Paperless PostShopping20.00×
08AsurionBusiness & Career20.00×
09Apocalypse NowMovies & TV14.69×
10Carnegie Mellon UniversityBusiness & Career14.58×
11Duke UniversityBusiness & Career13.71×
12Schlotzsky'sFood & Beverages10.64×
13Northwestern UniversityBusiness & Career10.42×
14University of Notre DameBusiness & Career8.92×
15Denny'sFood & Beverages4.98×
16Renewable energyBusiness & Career4.41×
17Sustainable energyHome & Garden4.34×
18FedExBusiness & Career3.36×
19Mortgage loansBusiness & Career2.75×
20PinterestInternet & Social Media1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Vermont audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Vermont audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.06×
SustainabilityBALANCE1.95×
Community OrientationOPEN1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Vermont audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.90×
Pet OwnershipJOY0.92×
ExtroversionTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Vermont have in United States?

University of Vermont has an estimated audience of 407,052 people in United States, concentrated in Vermont and New York.

02

What is the gender split and age of University of Vermont fans?

56.7% of University of Vermont fans are female, 43.3% are male, with an average age of 38.5 years.

03

Which brands do University of Vermont fans like most?

University of Vermont fans show strongest brand affinity for Colgate University (62.56×), Sodexo (55.24×), and University of Hawaii at Manoa (62.55×) over the country average.

04

Where do University of Vermont fans live in United States?

University of Vermont fans in United States are most concentrated in Vermont (reach ~20K), New York (reach ~20K), and Massachusetts (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do University of Vermont fans also like?

Beyond University of Vermont itself, the audience over-indexes on Sodexo (55.24×), University of Hawaii at Manoa (62.55×), University of Rhode Island (64.32×), and Paperless Post (20×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for University of Vermont. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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