University of Vermont Audience in United States

University of Vermont logo

University of Vermont has an estimated audience of 407,052 people in United States. 56.7% are female, 43.3% are male, average age 38.5. Top regions: New York, Vermont, Massachusetts. Top brand affinities: Alaska, Urban horticulture, Minnesota, Moroccan riad, Nebraska Cornhuskers football.

The average University of Vermont fan in United States is 38.5 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Vermont, Massachusetts. Top brand affinities include Alaska, Urban horticulture, Minnesota, with strongest over-indexing on Alaska (5.71× the country average). Demographically, the University of Vermont audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Community Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of Vermont fans

Demographic split for University of Vermont audience in United States
MetricValue
Female56.7%
Male43.3%
Average age38.5
Estimated audience size407,052

Audience persona

The typical University of Vermont fan in United States is more female, around 38.5 years old, with strong Community Orientation tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for University of Vermont in United States
RegionReachAffinity
New York24,3981.07×
Vermont16,86723.6×
Massachusetts16,5342.06×
California13,8680.31×
New Jersey10,9711.06×
Pennsylvania10,5440.77×
Texas8,7250.25×
Connecticut8,3782.05×
Florida7,4720.27×
Virginia6,8120.69×
Illinois5,9880.44×
Maryland5,9150.85×
North Carolina5,0740.41×
Ohio4,4010.35×
Georgia3,5850.29×
Colorado3,5140.55×
New Hampshire3,4542.15×
Michigan3,4480.32×
Washington3,4250.42×
Minnesota3,0410.52×
Maine2,4561.68×
Tennessee2,4070.29×
Wisconsin2,3270.38×
Arizona2,0630.25×
Oregon2,0380.44×
Indiana2,0020.27×
South Carolina1,9530.32×
Rhode Island1,7401.34×
Missouri1,7150.26×
Kentucky1,2870.25×
Washington, District of Columbia1,2641.03×
Louisiana1,1590.22×
Alabama1,1420.2×
Idaho1,0960.54×
Utah1,0690.29×
Iowa9330.28×
Oklahoma8940.2×
Kansas7550.24×
Arkansas7300.22×
Nevada7210.18×
Delaware6990.62×
Montana6110.54×
West Virginia6030.32×
Nebraska5480.27×
Mississippi5190.15×
New Mexico5100.25×
Hawaii4970.28×
Alaska4120.47×
North Dakota2090.25×
South Dakota2080.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of Vermont audience
BrandAffinityCategory
Alaska5.71×Travel & Leisure
Urban horticulture11.23×Home & Garden
Minnesota1.67×Travel & Leisure
Moroccan riad19.9×Politics & Society
Nebraska Cornhuskers football2.73×Sports
Paul Casey24.17×Sports
JDSU1.82×Business & Career
Google Analytics2.86×Internet & Social Media
Cam Ward2.13×Sports
edureka19.12×Business & Career
Jill Scott2.83×Music & Radio
Charlamagne Tha God4.56×Movies & TV
Keegan Bradley3.5×Sports
Nipsey Hussle2.72×Music & Radio
Steampunk2.21×Fashion & Accessoires
The Kessler11.65×Arts & Culture
Kerala2.64×Travel & Leisure
Jeep Wagoneer2.29×Cars & Mobility
Grammarly1.85×Business & Career
Viator2.25×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of Vermont audience
TraitClusterScore
Community OrientationOPEN1.77
SustainabilityBALANCE1.74
Sports ActivityPOWER1.49
Career OrientationPOWER1.37
MindfulnessBALANCE1.3
Luxury OrientationPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for University of Vermont
CountryShare
United States64.0%
Japan8.4%
United Kingdom4.1%

See University of Vermont audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of Vermont have in United States?

University of Vermont has an estimated audience of 407,052 people in United States, concentrated in New York and Vermont.

What is the gender split and age of University of Vermont fans?

56.7% of University of Vermont fans are female, 43.3% are male, with an average age of 38.5 years.

Which brands do University of Vermont fans like most?

University of Vermont fans show strongest brand affinity for Alaska (5.71×), Urban horticulture (11.23×), and Minnesota (1.67×) over the country average.

Where do University of Vermont fans live in United States?

University of Vermont fans in United States are most concentrated in New York (reach 24,398), Vermont (reach 16,867), and Massachusetts (reach 16,534). These three regions account for the largest share of the active audience.

What other brands do University of Vermont fans also like?

Beyond University of Vermont itself, the audience over-indexes on Urban horticulture (11.23×), Minnesota (1.67×), Moroccan riad (19.9×), and Nebraska Cornhuskers football (2.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Vermont. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.