University of Hawaii at Manoa Audience in United States

University of Hawaii at Manoa has an estimated audience of 415,088 people in United States. 55.0% are female, 45.0% are male, average age 41.5. Top regions: Hawaii, California, Texas. Top brand affinities: FlightAware, San Jose State University, Drake University, Colgate University, Hawaii Rainbow Warriors football.
The average University of Hawaii at Manoa fan in United States is 41.5 years old, balanced, and lives primarily in Hawaii. The audience is concentrated in Hawaii, California, Texas. Top brand affinities include FlightAware, San Jose State University, Drake University, with strongest over-indexing on FlightAware (30.2× the country average). Demographically, the University of Hawaii at Manoa audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of University of Hawaii at Manoa fans
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 41.5 |
| Estimated audience size | 415,088 |
Audience persona
The typical University of Hawaii at Manoa fan in United States is balanced, around 41.5 years old, with strong Travelling tendencies and a notable affinity for FlightAware.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Hawaii | 67,649 | 37.91× |
| California | 30,036 | 0.66× |
| Texas | 8,494 | 0.24× |
| Washington | 5,561 | 0.67× |
| New York | 4,387 | 0.19× |
| Florida | 3,981 | 0.14× |
| Colorado | 3,690 | 0.56× |
| Illinois | 3,026 | 0.22× |
| Virginia | 2,741 | 0.27× |
| Arizona | 2,696 | 0.32× |
| Pennsylvania | 2,579 | 0.18× |
| North Carolina | 2,563 | 0.21× |
| Massachusetts | 2,433 | 0.3× |
| Georgia | 2,248 | 0.18× |
| New Jersey | 2,148 | 0.2× |
| Ohio | 2,112 | 0.17× |
| Oregon | 2,078 | 0.44× |
| Michigan | 1,900 | 0.18× |
| Maryland | 1,569 | 0.22× |
| Nevada | 1,528 | 0.38× |
| Indiana | 1,445 | 0.19× |
| Minnesota | 1,424 | 0.24× |
| Tennessee | 1,418 | 0.17× |
| Wisconsin | 1,353 | 0.22× |
| Utah | 1,149 | 0.31× |
| Missouri | 1,145 | 0.17× |
| South Carolina | 1,080 | 0.17× |
| Connecticut | 1,013 | 0.24× |
| Louisiana | 893 | 0.17× |
| Alabama | 878 | 0.15× |
| Idaho | 875 | 0.42× |
| Oklahoma | 800 | 0.17× |
| Iowa | 758 | 0.22× |
| Kentucky | 702 | 0.13× |
| Alaska | 626 | 0.7× |
| Kansas | 619 | 0.19× |
| Arkansas | 570 | 0.17× |
| Mississippi | 541 | 0.16× |
| New Mexico | 538 | 0.26× |
| Nebraska | 474 | 0.23× |
| Montana | 470 | 0.41× |
| New Hampshire | 422 | 0.26× |
| Washington, District of Columbia | 363 | 0.29× |
| Maine | 341 | 0.23× |
| Rhode Island | 304 | 0.23× |
| South Dakota | 238 | 0.25× |
| North Dakota | 220 | 0.26× |
| West Virginia | 213 | 0.11× |
| Delaware | 205 | 0.18× |
| Vermont | 164 | 0.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FlightAware | 30.2× | Travel & Leisure |
| San Jose State University | 95.64× | Business & Career |
| Drake University | 42.28× | Business & Career |
| Colgate University | 43.52× | Business & Career |
| Hawaii Rainbow Warriors football | 69.92× | Sports |
| ThunderCats | 50.38× | Movies & TV |
| University of New Orleans | 84.29× | Business & Career |
| Northern Illinois University | 60.01× | Business & Career |
| New Jersey Institute of Technology | 91.07× | Business & Career |
| Towson University | 62.09× | Business & Career |
| Lafayette College | 127.39× | Business & Career |
| Hawaiian language | 35.67× | Politics & Society |
| Stetson University | 80.64× | Business & Career |
| Hofstra University | 93.79× | Business & Career |
| Longwood University | 70.38× | Business & Career |
| Beach tennis | 56.26× | Sports |
| University of Rhode Island | 77.31× | Business & Career |
| Louisiana Tech University | 47.77× | Business & Career |
| Supercuts | 15.5× | Beauty & Wellness |
| University at Buffalo | 56.02× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.93 |
| Luxury Orientation | PREMIUM | 1.8 |
| LGBTQ+ Identity | OPEN | 1.65 |
| Indulgence | JOY | 1.6 |
| Pet Ownership | JOY | 1.49 |
| Extroversion | THRILL | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 56.6% |
| China | 11.6% |
| Japan | 7.2% |
See University of Hawaii at Manoa audiences in other countries
- University of Hawaii at Manoa — Germany
- University of Hawaii at Manoa — United Kingdom
- University of Hawaii at Manoa — France
- University of Hawaii at Manoa — Italy
- University of Hawaii at Manoa — Spain
- University of Hawaii at Manoa — Brazil
- University of Hawaii at Manoa — Japan
- University of Hawaii at Manoa — South Korea
- University of Hawaii at Manoa — India
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
Frequently asked questions
How many fans does University of Hawaii at Manoa have in United States?
University of Hawaii at Manoa has an estimated audience of 415,088 people in United States, concentrated in Hawaii and California.
What is the gender split and age of University of Hawaii at Manoa fans?
55.0% of University of Hawaii at Manoa fans are female, 45.0% are male, with an average age of 41.5 years.
Which brands do University of Hawaii at Manoa fans like most?
University of Hawaii at Manoa fans show strongest brand affinity for FlightAware (30.2×), San Jose State University (95.64×), and Drake University (42.28×) over the country average.
Where do University of Hawaii at Manoa fans live in United States?
University of Hawaii at Manoa fans in United States are most concentrated in Hawaii (reach 67,649), California (reach 30,036), and Texas (reach 8,494). These three regions account for the largest share of the active audience.
What other brands do University of Hawaii at Manoa fans also like?
Beyond University of Hawaii at Manoa itself, the audience over-indexes on San Jose State University (95.64×), Drake University (42.28×), Colgate University (43.52×), and Hawaii Rainbow Warriors football (69.92×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for University of Hawaii at Manoa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.