University of Hawaii at Manoa Audience in United States

University of Hawaii at Manoa logo

University of Hawaii at Manoa has an estimated audience of 415,088 people in United States. 55.0% are female, 45.0% are male, average age 41.5. Top regions: Hawaii, California, Texas. Top brand affinities: FlightAware, San Jose State University, Drake University, Colgate University, Hawaii Rainbow Warriors football.

The average University of Hawaii at Manoa fan in United States is 41.5 years old, balanced, and lives primarily in Hawaii. The audience is concentrated in Hawaii, California, Texas. Top brand affinities include FlightAware, San Jose State University, Drake University, with strongest over-indexing on FlightAware (30.2× the country average). Demographically, the University of Hawaii at Manoa audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of Hawaii at Manoa fans

Demographic split for University of Hawaii at Manoa audience in United States
MetricValue
Female55.0%
Male45.0%
Average age41.5
Estimated audience size415,088

Audience persona

The typical University of Hawaii at Manoa fan in United States is balanced, around 41.5 years old, with strong Travelling tendencies and a notable affinity for FlightAware.

Top regions in United States

Top regions ranked by reach for University of Hawaii at Manoa in United States
RegionReachAffinity
Hawaii67,64937.91×
California30,0360.66×
Texas8,4940.24×
Washington5,5610.67×
New York4,3870.19×
Florida3,9810.14×
Colorado3,6900.56×
Illinois3,0260.22×
Virginia2,7410.27×
Arizona2,6960.32×
Pennsylvania2,5790.18×
North Carolina2,5630.21×
Massachusetts2,4330.3×
Georgia2,2480.18×
New Jersey2,1480.2×
Ohio2,1120.17×
Oregon2,0780.44×
Michigan1,9000.18×
Maryland1,5690.22×
Nevada1,5280.38×
Indiana1,4450.19×
Minnesota1,4240.24×
Tennessee1,4180.17×
Wisconsin1,3530.22×
Utah1,1490.31×
Missouri1,1450.17×
South Carolina1,0800.17×
Connecticut1,0130.24×
Louisiana8930.17×
Alabama8780.15×
Idaho8750.42×
Oklahoma8000.17×
Iowa7580.22×
Kentucky7020.13×
Alaska6260.7×
Kansas6190.19×
Arkansas5700.17×
Mississippi5410.16×
New Mexico5380.26×
Nebraska4740.23×
Montana4700.41×
New Hampshire4220.26×
Washington, District of Columbia3630.29×
Maine3410.23×
Rhode Island3040.23×
South Dakota2380.25×
North Dakota2200.26×
West Virginia2130.11×
Delaware2050.18×
Vermont1640.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of Hawaii at Manoa audience
BrandAffinityCategory
FlightAware30.2×Travel & Leisure
San Jose State University95.64×Business & Career
Drake University42.28×Business & Career
Colgate University43.52×Business & Career
Hawaii Rainbow Warriors football69.92×Sports
ThunderCats50.38×Movies & TV
University of New Orleans84.29×Business & Career
Northern Illinois University60.01×Business & Career
New Jersey Institute of Technology91.07×Business & Career
Towson University62.09×Business & Career
Lafayette College127.39×Business & Career
Hawaiian language35.67×Politics & Society
Stetson University80.64×Business & Career
Hofstra University93.79×Business & Career
Longwood University70.38×Business & Career
Beach tennis56.26×Sports
University of Rhode Island77.31×Business & Career
Louisiana Tech University47.77×Business & Career
Supercuts15.5×Beauty & Wellness
University at Buffalo56.02×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of Hawaii at Manoa audience
TraitClusterScore
TravellingTHRILL1.93
Luxury OrientationPREMIUM1.8
LGBTQ+ IdentityOPEN1.65
IndulgenceJOY1.6
Pet OwnershipJOY1.49
ExtroversionTHRILL1.43

Worldwide distribution

Worldwide audience distribution share by country for University of Hawaii at Manoa
CountryShare
United States56.6%
China11.6%
Japan7.2%

See University of Hawaii at Manoa audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of Hawaii at Manoa have in United States?

University of Hawaii at Manoa has an estimated audience of 415,088 people in United States, concentrated in Hawaii and California.

What is the gender split and age of University of Hawaii at Manoa fans?

55.0% of University of Hawaii at Manoa fans are female, 45.0% are male, with an average age of 41.5 years.

Which brands do University of Hawaii at Manoa fans like most?

University of Hawaii at Manoa fans show strongest brand affinity for FlightAware (30.2×), San Jose State University (95.64×), and Drake University (42.28×) over the country average.

Where do University of Hawaii at Manoa fans live in United States?

University of Hawaii at Manoa fans in United States are most concentrated in Hawaii (reach 67,649), California (reach 30,036), and Texas (reach 8,494). These three regions account for the largest share of the active audience.

What other brands do University of Hawaii at Manoa fans also like?

Beyond University of Hawaii at Manoa itself, the audience over-indexes on San Jose State University (95.64×), Drake University (42.28×), Colgate University (43.52×), and Hawaii Rainbow Warriors football (69.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Hawaii at Manoa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.