Rascasse Audience Intelligence

University of Hawaii at Manoa Audience in United States

Name: University of Hawaii at Manoa — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about University of Hawaii at Manoa in United States — modelled from more than twelve digital signal sources. University of Hawaii at Manoa has an estimated audience of 415,088 people in United States.

#330among University in United States #4481among POI in United States #2510in Business & Career

The average University of Hawaii at Manoa fan in United States is 41.5 years old, balanced, and lives primarily in Hawaii.

The audience is concentrated in Hawaii, California, Texas.

Top brand affinities include FlightAware, San Jose State University, Drake University, with strongest over-indexing on FlightAware (30.2× the country average).

Demographically, the University of Hawaii at Manoa audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Travelling, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of Hawaii at Manoa fan in United States is balanced, around 41.5 years old, with strong Travelling tendencies and a notable affinity for FlightAware.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Hawaii at Manoa profile in United States.

Audience size

415K

in United States

Gender

55.0%♀

45.0% male

Age

41.5

average years

Country rank

#40759

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of University of Hawaii at Manoa fans

55.0% are female, 45.0% are male, average age 41.5.

Fig. 02

Gender split

55.0%

Female

45.0%

Male

Demographic split for University of Hawaii at Manoa audience in United States
Metric	Value
Female	55.0%
Male	45.0%
Average age	41.5
Estimated audience size	415,088

Fig. 03

Age distribution

Age distribution of the University of Hawaii at Manoa audience in United States
Age bracket	Share	%
16-19		18%
20-29		14%
30-39		18%
40-49		25%
50+		25%

Fig. 04

Worldwide distribution

56.5%

of the worldwide University of Hawaii at Manoa audience comes from United States.

Worldwide audience distribution share by country for University of Hawaii at Manoa
Country	Share
United States	56.5%
China	11.5%
Japan	7.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Hawaii at Manoa audience in United States is strongest.

Fig. 05

Top regions by affinity

University of Hawaii at Manoa fans by region: top regions in United States
#	Region	Reach	×
01	Hawaii	~70K	39.04×
02	Alaska	<1K	0.83×
03	Vermont	<1K	0.71×
04	West Virginia	~1K	0.70×
05	North Dakota	<1K	0.70×
06	South Dakota	<1K	0.68×
07	Delaware	<1K	0.65×
08	Montana	<1K	0.64×
09	Rhode Island	<1K	0.61×
10	Maine	<1K	0.59×
11	Washington	~5K	0.58×
12	Idaho	~1K	0.57×
13	New Hampshire	<1K	0.57×
14	California	~30K	0.56×
15	Mississippi	~2K	0.54×
16	Nebraska	~1K	0.53×
17	Washington, District of Columbia	<1K	0.53×
18	Colorado	~3K	0.52×
19	New Mexico	~1K	0.52×
20	Arkansas	~2K	0.50×
21	Oregon	~2K	0.48×
22	Kansas	~2K	0.47×
23	Nevada	~2K	0.45×
24	Iowa	~2K	0.45×
25	Oklahoma	~2K	0.44×
26	Kentucky	~2K	0.43×
27	Louisiana	~2K	0.42×
28	Utah	~2K	0.42×
29	Alabama	~2K	0.40×
30	Connecticut	~2K	0.40×
31	South Carolina	~2K	0.37×
32	Arizona	~3K	0.35×
33	Missouri	~2K	0.35×
34	Wisconsin	~2K	0.35×
35	Minnesota	~2K	0.35×
36	Tennessee	~3K	0.33×
37	Massachusetts	~3K	0.33×
38	Indiana	~3K	0.33×
39	Maryland	~2K	0.33×
40	Virginia	~3K	0.31×
41	Michigan	~3K	0.28×
42	New Jersey	~3K	0.28×
43	North Carolina	~3K	0.27×
44	Illinois	~4K	0.26×
45	Ohio	~3K	0.26×
46	Georgia	~3K	0.26×
47	Pennsylvania	~4K	0.25×
48	Texas	~8K	0.23×
49	New York	~5K	0.21×
50	Florida	~5K	0.19×

Affinity by region — University of Hawaii at Manoa, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Hawaii at Manoa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Hawaii at Manoa audience
#	Interest	Category	×
01	Lafayette College	Business & Career	127.39×
02	San Jose State University	Business & Career	95.64×
03	Hofstra University	Business & Career	93.79×
04	Centenary College of Louisiana	Business & Career	91.88×
05	New Jersey Institute of Technology	Business & Career	91.07×
06	University of New Orleans	Business & Career	84.29×
07	Stetson University	Business & Career	80.64×
08	University of Rhode Island	Business & Career	77.31×
09	Longwood University	Business & Career	70.38×
10	Hawaii Rainbow Warriors football	Sports	69.92×
11	Towson University	Business & Career	62.09×
12	Northern Illinois University	Business & Career	60.01×
13	Beach tennis	Sports	56.26×
14	ThunderCats	Movies & TV	50.38×
15	Louisiana Tech University	Business & Career	47.77×
16	Colgate University	Business & Career	43.52×
17	Drake University	Business & Career	42.28×
18	Hawaiian language	Politics & Society	35.67×
19	FlightAware	Travel & Leisure	30.20×
20	Supercuts	Beauty & Wellness	15.50×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Hawaii at Manoa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by University of Hawaii at Manoa audience · What stands out
Trait	Cluster	Score
Travelling	THRILL	1.51×
Career Orientation	POWER	1.45×
Early Adopter Mentality	POWER	1.43×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by University of Hawaii at Manoa audience · Rather not
Trait	Cluster	Score
DIY Mentality	THRILL	0.98×
Family Orientation	CONSERVATISM	1.04×
Pet Ownership	JOY	1.07×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does University of Hawaii at Manoa have in United States?

University of Hawaii at Manoa has an estimated audience of 415,088 people in United States, concentrated in Hawaii and California.

What is the gender split and age of University of Hawaii at Manoa fans?

55.0% of University of Hawaii at Manoa fans are female, 45.0% are male, with an average age of 41.5 years.

Which brands do University of Hawaii at Manoa fans like most?

University of Hawaii at Manoa fans show strongest brand affinity for FlightAware (30.2×), San Jose State University (95.64×), and Drake University (42.28×) over the country average.

Where do University of Hawaii at Manoa fans live in United States?

University of Hawaii at Manoa fans in United States are most concentrated in Hawaii (reach ~70K), California (reach ~30K), and Texas (reach ~8K). These three regions account for the largest share of the active audience.

What other brands do University of Hawaii at Manoa fans also like?

Beyond University of Hawaii at Manoa itself, the audience over-indexes on San Jose State University (95.64×), Drake University (42.28×), Colgate University (43.52×), and Hawaii Rainbow Warriors football (69.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More University audiences in United States

Ohio State University (9,090,455)
University of Texas at Austin (8,908,722)
Harvard University (7,358,517)
University of Florida (6,848,731)
University of California, Los Angeles (6,780,551)

See University of Hawaii at Manoa audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Hawaii at Manoa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →