Hawaiian language Audience in United States
Hawaiian language has an estimated audience of 1,561,384 people in United States. 61.9% are female, 38.1% are male, average age 44.2. Top brand affinities: Product design, Cam Ward, Israel, Halsey, Oregon, JDSU.
Top brand affinities include Product design, Cam Ward, Israel, with strongest over-indexing on Product design (3.42× the country average). Demographically, the Hawaiian language audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Travelling, Community Orientation.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Hawaiian language fans
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 44.2 |
| Estimated audience size | 1,561,384 |
Audience persona
The typical Hawaiian language fan in United States is more female, around 44.2 years old, with strong Travelling tendencies and a notable affinity for Product design.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 3.42× | Business & Career |
| Cam Ward | 4.67× | Sports |
| Israel | 2.41× | Travel & Leisure |
| Halsey, Oregon | 9.04× | Travel & Leisure |
| JDSU | 2.94× | Business & Career |
| Nebraska Cornhuskers football | 3.28× | Sports |
| Natural rubber | 1.69× | Cars & Mobility |
| Justice | 2.12× | Politics & Society |
| Jeep Wagoneer | 3.68× | Cars & Mobility |
| Bank account | 1.58× | Business & Career |
| Kendra Scott | 1.75× | Fashion & Accessoires |
| Urban horticulture | 2.08× | Home & Garden |
| Huddle (software) | 6.07× | Technology & Electronics |
| Pro-Ject | 2.21× | Music & Radio |
| Public speaking | 2.1× | Politics & Society |
| Home staging | 2.62× | Home & Garden |
| UK garage | 2.59× | Music & Radio |
| Stamp collecting | 2.2× | Home & Garden |
| Mortgage insurance | 2.02× | Business & Career |
| San Pellegrino | 3.13× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.22 |
| Community Orientation | OPEN | 1.82 |
| Patriotism | CONSERVATISM | 1.71 |
| Risk Appetite | THRILL | 1.52 |
| Mindfulness | BALANCE | 1.46 |
| Urban Lifestyle | OPEN | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 58.3% |
| Japan | 7.9% |
| Italy | 5.6% |
See Hawaiian language audiences in other countries
More Language audiences in United States
- Spanish language (30,015,718)
- Japanese language (18,484,801)
- English language (17,453,632)
- Ancient Greek (15,507,854)
- Italian language (10,170,199)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hawaiian language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.