Rascasse Audience Intelligence

Hawaiian language Audience in United States

A data profile of the people who buy, follow and care about Hawaiian language in United States — modelled from more than twelve digital signal sources. Hawaiian language has an estimated audience of 1,561,384 people in United States.

#48among Language in United States#7140among Topic in United States#1069in Politics & Society

The average Hawaiian language fan in United States is 44.2 years old, more female, and lives primarily in Hawaii.

The audience is concentrated in Hawaii, California, Texas.

Top brand affinities include Stitch!, University of Hawaii at Manoa, Island, with strongest over-indexing on Stitch! (11.03× the country average).

Demographically, the Hawaiian language audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hawaiian language fan in United States is more female, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Stitch!.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hawaiian language profile in United States.

Audience size
1.6M
in United States
Gender
61.9%♀
38.1% male
Age
44.2
average years
Country rank
#17227
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hawaiian language fans

61.9% are female, 38.1% are male, average age 44.2.

Fig. 02

Gender split

61.9%
Female
38.1%
Male
Demographic split for Hawaiian language audience in United States
MetricValue
Female61.9%
Male38.1%
Average age44.2
Estimated audience size1,561,384
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Hawaiian language audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3919%
40-4926%
50+31%
Fig. 04

Worldwide distribution

58.2%

of the worldwide Hawaiian language audience comes from United States.

Worldwide audience distribution share by country for Hawaiian language
CountryShare
United States58.2%
Japan7.9%
Italy5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hawaiian language audience in United States is strongest.

Fig. 05

Top regions by affinity

Hawaiian language fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~100K20.05×
02Nevada~10K0.99×
03Alaska~3K0.96×
04North Dakota~3K0.90×
05Vermont~2K0.90×
06Washington~30K0.89×
07South Dakota~3K0.89×
08Oregon~20K0.88×
09Montana~4K0.88×
10Idaho~7K0.86×
11West Virginia~6K0.85×
12New Hampshire~5K0.85×
13Rhode Island~4K0.85×
14Delaware~4K0.85×
15Maine~5K0.84×
16Nebraska~6K0.82×
17Kansas~10K0.81×
18New Mexico~6K0.81×
19Washington, District of Columbia~4K0.81×
20Arkansas~10K0.80×
21Mississippi~10K0.79×
22Utah~10K0.78×
23California~100K0.77×
24Oklahoma~10K0.76×
25Iowa~10K0.76×
26Colorado~20K0.75×
27Kentucky~10K0.75×
28Connecticut~10K0.74×
29Arizona~20K0.73×
30Louisiana~10K0.73×
31Virginia~30K0.72×
32Indiana~20K0.72×
33Maryland~20K0.72×
34Missouri~20K0.72×
35South Carolina~20K0.72×
36Alabama~20K0.72×
37Wisconsin~20K0.71×
38Georgia~30K0.69×
39Massachusetts~20K0.69×
40North Carolina~30K0.68×
41Minnesota~20K0.68×
42Tennessee~20K0.67×
43Texas~90K0.65×
44Michigan~30K0.64×
45Pennsylvania~30K0.63×
46Ohio~30K0.63×
47New Jersey~30K0.63×
48Illinois~30K0.62×
49Florida~60K0.61×
50New York~50K0.56×
Fig. 06

Affinity by region

Affinity by region — Hawaiian language, United States
0.56×1.00×20.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hawaiian language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hawaiian language audience
#·InterestCategoryAffinity×
01University of Hawaii at ManoaBusiness & Career35.67×
02Stitch!Movies & TV11.03×
03KitesurfingSports7.08×
04Hawaiian AirlinesTravel & Leisure6.02×
05Mineral waterFood & Beverages4.17×
06HawaiiTravel & Leisure3.96×
07IslandTravel & Leisure3.87×
08Non-alcoholic beverageFood & Beverages3.45×
09Standup paddleboardingSports3.45×
10Tractor Supply CompanyShopping2.80×
11FedExBusiness & Career2.42×
12Renewable energyBusiness & Career2.42×
13Microwave ovenHome & Garden2.37×
14InnovationBusiness & Career2.12×
15Mortgage loansBusiness & Career1.83×
16Trader Joe'sShopping1.71×
17AirbnbTravel & Leisure1.67×
18FragrancesBeauty & Wellness1.58×
19MSNNews1.55×
20SubwayFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hawaiian language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hawaiian language audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.55×
TravellingTHRILL2.04×
Community OrientationOPEN1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hawaiian language audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.85×
Healthy LifestyleBALANCE0.87×
Luxury OrientationPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hawaiian language have in United States?

Hawaiian language has an estimated audience of 1,561,384 people in United States, concentrated in Hawaii and California.

02

What is the gender split and age of Hawaiian language fans?

61.9% of Hawaiian language fans are female, 38.1% are male, with an average age of 44.2 years.

03

Which brands do Hawaiian language fans like most?

Hawaiian language fans show strongest brand affinity for Stitch! (11.03×), University of Hawaii at Manoa (35.67×), and Island (3.87×) over the country average.

04

Where do Hawaiian language fans live in United States?

Hawaiian language fans in United States are most concentrated in Hawaii (reach ~100K), California (reach ~100K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Hawaiian language fans also like?

Beyond Hawaiian language itself, the audience over-indexes on University of Hawaii at Manoa (35.67×), Island (3.87×), Hawaii (3.96×), and Mineral water (4.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Language audiences in United States

See Hawaiian language audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hawaiian language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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