Hawaiian language Audience in United States
Hawaiian language has an estimated audience of 1,561,384 people in United States. 61.9% are female, 38.1% are male, average age 44.2. Top brand affinities: Stitch!, MSN, Island, Hawaii, Google Flights.
Top brand affinities include Stitch!, MSN, Island, with strongest over-indexing on Stitch! (32.32× the country average). Demographically, the Hawaiian language audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Travelling, Community Orientation.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Hawaiian language fans
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 44.2 |
| Estimated audience size | 1,561,384 |
Audience persona
The typical Hawaiian language fan in United States is more female, around 44.2 years old, with strong Travelling tendencies and a notable affinity for Stitch!.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stitch! | 32.32× | Movies & TV |
| MSN | 3.97× | News |
| Island | 4.89× | Travel & Leisure |
| Hawaii | 4.95× | Travel & Leisure |
| Google Flights | 3.8× | Travel & Leisure |
| University of Hawaii at Manoa | 32.58× | Business & Career |
| Planet Fitness | 2.62× | Sports |
| Standup paddleboarding | 5.72× | Sports |
| Diaper bag | 4.08× | Kids & Family |
| southwest airlines | 3.16× | Travel & Leisure |
| Hobby Lobby | 2.17× | Home & Garden |
| Hawaiian Airlines | 6.73× | Travel & Leisure |
| Hollywood Sign | 6.03× | Travel & Leisure |
| Staples (Canada) | 2.74× | Business & Career |
| Happiness | 1.62× | Health |
| Nature | 1.56× | Home & Garden |
| Great Clips | 2.99× | Beauty & Wellness |
| Mahi-mahi | 22.82× | Pets & Animals |
| Kitesurfing | 9.06× | Sports |
| Tractor Supply Company | 3.03× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.22 |
| Community Orientation | OPEN | 1.82 |
| Patriotism | CONSERVATISM | 1.71 |
| Risk Appetite | THRILL | 1.52 |
| Mindfulness | BALANCE | 1.46 |
| Urban Lifestyle | OPEN | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 58.3% |
| Japan | 7.9% |
| Italy | 5.6% |
See Hawaiian language audiences in other countries
More Language audiences in United States
- Spanish language (30,015,718)
- Japanese language (18,484,801)
- English language (17,453,632)
- Ancient Greek (15,507,854)
- Italian language (10,170,199)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hawaiian language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.