Hawaiian Airlines Audience in United States

Hawaiian Airlines logo

Hawaiian Airlines has an estimated audience of 6,267,018 people in United States. 54.4% are female, 45.6% are male, average age 43.5. Top regions: Hawaii, California, Washington. Top brand affinities: Spirit Airlines, American Airlines, Alaska Airlines, Hawaii News Now, United Airlines.

The average Hawaiian Airlines fan in United States is 43.5 years old, balanced, and lives primarily in Hawaii. The audience is concentrated in Hawaii, California, Washington. Top brand affinities include Spirit Airlines, American Airlines, Alaska Airlines, with strongest over-indexing on Spirit Airlines (9.77× the country average). Demographically, the Hawaiian Airlines audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of Hawaiian Airlines fans

Demographic split for Hawaiian Airlines audience in United States
MetricValue
Female54.4%
Male45.6%
Average age43.5
Estimated audience size6,267,018

Audience persona

The typical Hawaiian Airlines fan in United States is balanced, around 43.5 years old, with strong Quality Awareness tendencies and a notable affinity for Spirit Airlines.

Top regions in United States

Top regions ranked by reach for Hawaiian Airlines in United States
RegionReachAffinity
Hawaii1,036,94838.49×
California884,6031.28×
Washington147,5031.17×
Nevada94,0981.55×
Arizona89,4890.7×
Texas84,9890.16×
Oregon78,2801.09×
New York62,9640.18×
Florida46,1550.11×
Utah44,3750.79×
Massachusetts29,9090.24×
Illinois22,3370.11×
New Jersey19,6400.12×
Colorado19,0810.19×
Georgia16,8320.09×
Virginia16,2730.11×
Pennsylvania16,2710.08×
North Carolina14,0820.07×
Ohio13,5500.07×
Michigan12,2790.07×
Alaska11,7240.87×
Connecticut10,4970.17×
Tennessee10,3600.08×
Maryland10,2470.1×
Minnesota9,9940.11×
Idaho9,6650.31×
Missouri8,9300.09×
Indiana7,9080.07×
Wisconsin7,8390.08×
South Carolina6,5070.07×
Oklahoma5,6890.08×
New Mexico4,9230.16×
New Hampshire4,8830.2×
Kentucky4,7590.06×
Louisiana4,6800.06×
Alabama4,3150.05×
Kansas4,0140.08×
Montana3,9190.23×
Iowa3,8110.07×
Rhode Island3,3750.17×
Maine3,3070.15×
Arkansas3,2630.06×
Washington, District of Columbia2,9420.16×
Wyoming2,7440.3×
Nebraska2,6420.08×
Mississippi2,3590.05×
Vermont1,4400.13×
West Virginia1,2750.04×
Delaware1,2720.07×
North Dakota1,2520.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hawaiian Airlines audience
BrandAffinityCategory
Spirit Airlines9.77×Travel & Leisure
American Airlines4.06×Travel & Leisure
Alaska Airlines7.43×Travel & Leisure
Hawaii News Now17.26×Movies & TV
United Airlines3.99×Travel & Leisure
Oahu9.42×Travel & Leisure
Allegiant Air8.34×Travel & Leisure
JetBlue4.59×Travel & Leisure
Frontier Airlines5.47×Travel & Leisure
Maui9.52×Travel & Leisure
Honolulu6.2×Travel & Leisure
Hilton Hawaiian Village20.09×Travel & Leisure
Peach (airline)15.59×Travel & Leisure
Kauai13.89×Travel & Leisure
Canadian dollar22.07×Business & Career
Google Flights2.88×Travel & Leisure
Aircraft carrier13.07×Cars & Mobility
Waikiki12.21×Travel & Leisure
County (United States)2.17×Politics & Society
Hawaii3.18×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hawaiian Airlines audience
TraitClusterScore
Quality AwarenessPREMIUM2.77
TravellingTHRILL1.99
Luxury OrientationPREMIUM1.44
Design AffinityPREMIUM1.42
SustainabilityBALANCE1.39
Sports ActivityPOWER1.21

Worldwide distribution

Worldwide audience distribution share by country for Hawaiian Airlines
CountryShare
United States71.9%
Japan8.2%
Australia2.9%

See Hawaiian Airlines audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does Hawaiian Airlines have in United States?

Hawaiian Airlines has an estimated audience of 6,267,018 people in United States, concentrated in Hawaii and California.

What is the gender split and age of Hawaiian Airlines fans?

54.4% of Hawaiian Airlines fans are female, 45.6% are male, with an average age of 43.5 years.

Which brands do Hawaiian Airlines fans like most?

Hawaiian Airlines fans show strongest brand affinity for Spirit Airlines (9.77×), American Airlines (4.06×), and Alaska Airlines (7.43×) over the country average.

Where do Hawaiian Airlines fans live in United States?

Hawaiian Airlines fans in United States are most concentrated in Hawaii (reach 1,036,948), California (reach 884,603), and Washington (reach 147,503). These three regions account for the largest share of the active audience.

What other brands do Hawaiian Airlines fans also like?

Beyond Hawaiian Airlines itself, the audience over-indexes on American Airlines (4.06×), Alaska Airlines (7.43×), Hawaii News Now (17.26×), and United Airlines (3.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hawaiian Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.