Hawaii Rainbow Warriors football Audience in United States

Hawaii Rainbow Warriors football logo

Hawaii Rainbow Warriors football has an estimated audience of 703,511 people in United States. 33.5% are female, 66.5% are male, average age 31.5. Top regions: Hawaii, California, Texas. Top brand affinities: Grimaldi, Calabria, Historic site, Grinch, Vocal harmony, JDSU.

The average Hawaii Rainbow Warriors football fan in United States is 31.5 years old, more male, and lives primarily in Hawaii. The audience is concentrated in Hawaii, California, Texas. Top brand affinities include Grimaldi, Calabria, Historic site, Grinch, with strongest over-indexing on Grimaldi, Calabria (121.72× the country average). Demographically, the Hawaii Rainbow Warriors football audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Hawaii Rainbow Warriors football fans

Demographic split for Hawaii Rainbow Warriors football audience in United States
MetricValue
Female33.5%
Male66.5%
Average age31.5
Estimated audience size703,511

Audience persona

The typical Hawaii Rainbow Warriors football fan in United States is more male, around 31.5 years old, with strong Patriotism tendencies and a notable affinity for Grimaldi, Calabria.

Top regions in United States

Top regions ranked by reach for Hawaii Rainbow Warriors football in United States
RegionReachAffinity
Hawaii77,15025.51×
California38,6460.5×
Texas23,5420.39×
Florida17,0590.36×
Ohio12,7190.59×
New York11,1500.28×
Pennsylvania10,4560.44×
Nevada10,4301.53×
Illinois9,3650.4×
Tennessee8,9490.63×
Georgia8,6170.4×
North Carolina8,4870.4×
Washington8,3160.59×
Michigan8,2730.45×
Arizona7,9830.56×
Alabama7,7940.79×
Virginia6,7820.4×
New Jersey6,4870.36×
Louisiana6,3110.7×
Colorado6,1850.56×
Indiana5,5740.43×
Massachusetts5,2210.38×
Iowa5,2140.9×
Idaho5,0241.42×
Kentucky4,8540.55×
South Carolina4,7440.45×
Maryland4,3790.36×
Oregon4,3190.54×
Mississippi4,3040.74×
Utah4,0330.64×
Missouri3,6710.32×
Wisconsin3,5090.33×
Nebraska3,3290.94×
Oklahoma3,1620.4×
Minnesota2,7910.28×
Kansas2,7100.49×
Arkansas2,6850.46×
New Mexico2,4150.68×
Connecticut2,0770.29×
West Virginia1,4570.44×
Delaware9870.51×
Montana8350.43×
New Hampshire8260.3×
South Dakota6920.43×
Rhode Island6880.31×
Maine6780.27×
Washington, District of Columbia6760.32×
Wyoming6580.63×
Alaska5710.38×
North Dakota5220.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hawaii Rainbow Warriors football audience
BrandAffinityCategory
Grimaldi, Calabria121.72×Travel & Leisure
Historic site5.49×Arts & Culture
Grinch4.42×Movies & TV
Vocal harmony4.91×Music & Radio
JDSU3.22×Business & Career
Nebraska Cornhuskers football3.55×Sports
Goop5.02×Internet & Social Media
Wok5.17×Food & Beverages
Information sensitivity6.88×Technology & Electronics
Israel1.59×Travel & Leisure
Governor of Michigan5.47×Politics & Society
Hibachi5.17×Food & Beverages
Jesse Plemons2.27×Movies & TV
Google Photos1.51×Technology & Electronics
Mathcore4.7×Music & Radio
Pai gow12.82×Games
Nebraska1.59×Travel & Leisure
La Jolla5.21×Travel & Leisure
Jaws3×Movies & TV
Hipster5.1×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hawaii Rainbow Warriors football audience
TraitClusterScore
PatriotismCONSERVATISM1.45
Luxury OrientationPREMIUM1.4
Risk AppetiteTHRILL1.26
Price SensitivityPREMIUM1.19
TravellingTHRILL1.15
LGBTQ+ IdentityOPEN1.09

Worldwide distribution

Worldwide audience distribution share by country for Hawaii Rainbow Warriors football
CountryShare
United States93.0%
Japan1.7%
Australia1.6%

See Hawaii Rainbow Warriors football audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Hawaii Rainbow Warriors football have in United States?

Hawaii Rainbow Warriors football has an estimated audience of 703,511 people in United States, concentrated in Hawaii and California.

What is the gender split and age of Hawaii Rainbow Warriors football fans?

33.5% of Hawaii Rainbow Warriors football fans are female, 66.5% are male, with an average age of 31.5 years.

Which brands do Hawaii Rainbow Warriors football fans like most?

Hawaii Rainbow Warriors football fans show strongest brand affinity for Grimaldi, Calabria (121.72×), Historic site (5.49×), and Grinch (4.42×) over the country average.

Where do Hawaii Rainbow Warriors football fans live in United States?

Hawaii Rainbow Warriors football fans in United States are most concentrated in Hawaii (reach 77,150), California (reach 38,646), and Texas (reach 23,542). These three regions account for the largest share of the active audience.

What other brands do Hawaii Rainbow Warriors football fans also like?

Beyond Hawaii Rainbow Warriors football itself, the audience over-indexes on Historic site (5.49×), Grinch (4.42×), Vocal harmony (4.91×), and JDSU (3.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hawaii Rainbow Warriors football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.