Rascasse Audience Intelligence

Hawaii Rainbow Warriors football Audience in United States

A data profile of the people who buy, follow and care about Hawaii Rainbow Warriors football in United States — modelled from more than twelve digital signal sources. Hawaii Rainbow Warriors football has an estimated audience of 700,577 people in United States.

#479among American football in United States#461among Team in United States#2830in Sports

The average Hawaii Rainbow Warriors football fan in United States is 31.5 years old, more male, and lives primarily in Hawaii.

The audience is concentrated in Hawaii, California, Texas.

Top brand affinities include The Last Samurai, Remember the Titans, Wing Chun, with strongest over-indexing on The Last Samurai (117.66× the country average).

Demographically, the Hawaii Rainbow Warriors football audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Patriotism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hawaii Rainbow Warriors football fan in United States is more male, around 31.5 years old, with strong Patriotism tendencies and a notable affinity for The Last Samurai.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hawaii Rainbow Warriors football profile in United States.

Audience size
701K
in United States
Gender
33.5%♀
66.5% male
Age
31.5
average years
Country rank
#29897
Team in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hawaii Rainbow Warriors football fans

33.5% are female, 66.5% are male, average age 31.5.

Fig. 02

Gender split

33.5%
Female
66.5%
Male
Demographic split for Hawaii Rainbow Warriors football audience in United States
MetricValue
Female33.5%
Male66.5%
Average age31.5
Estimated audience size700,577
Fig. 03

Age distribution

Ø 31.5
average years
Age distribution of the Hawaii Rainbow Warriors football audience in United States
Age bracketShare%
16-1941%
20-2922%
30-3917%
40-4912%
50+8%
Fig. 04

Worldwide distribution

92.9%

of the worldwide Hawaii Rainbow Warriors football audience comes from United States.

Worldwide audience distribution share by country for Hawaii Rainbow Warriors football
CountryShare
United States92.9%
Japan1.7%
Australia1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hawaii Rainbow Warriors football audience in United States is strongest.

Fig. 05

Top regions by affinity

Hawaii Rainbow Warriors football fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~70K24.65×
02Nevada~10K1.69×
03Idaho~4K1.16×
04Nebraska~4K0.99×
05Alabama~9K0.90×
06Mississippi~5K0.86×
07Wyoming<1K0.86×
08Iowa~5K0.82×
09Arizona~10K0.70×
10Utah~4K0.70×
11Louisiana~6K0.69×
12New Mexico~2K0.63×
13Ohio~10K0.62×
14Colorado~7K0.62×
15Tennessee~9K0.61×
16Alaska<1K0.59×
17Washington~8K0.57×
18Delaware~1K0.56×
19Kentucky~5K0.54×
20Oregon~4K0.54×
21California~40K0.53×
22Kansas~3K0.53×
23South Dakota<1K0.53×
24North Dakota<1K0.53×
25West Virginia~2K0.52×
26Montana~1K0.52×
27Arkansas~3K0.51×
28South Carolina~5K0.49×
29Indiana~6K0.48×
30Rhode Island~1K0.47×
31Pennsylvania~10K0.46×
32Michigan~8K0.46×
33Georgia~10K0.45×
34Oklahoma~4K0.45×
35Illinois~10K0.41×
36New Hampshire~1K0.41×
37Texas~20K0.40×
38North Carolina~8K0.40×
39Virginia~7K0.40×
40New Jersey~7K0.39×
41Massachusetts~5K0.39×
42Missouri~4K0.39×
43Wisconsin~4K0.39×
44Maine<1K0.39×
45Washington, District of Columbia<1K0.39×
46Florida~20K0.38×
47Maryland~5K0.38×
48Connecticut~3K0.37×
49Minnesota~3K0.33×
50New York~10K0.29×
Fig. 06

Affinity by region

Affinity by region — Hawaii Rainbow Warriors football, United States
0.29×1.00×24.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hawaii Rainbow Warriors football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hawaii Rainbow Warriors football audience
#·InterestCategoryAffinity×
01The Last SamuraiMovies & TV117.66×
02University of Hawaii at ManoaBusiness & Career69.92×
03Samurai ChamplooMovies & TV52.59×
04Remember the TitansMovies & TV52.18×
05Wing ChunSports45.04×
06Arkansas Razorbacks footballSports42.61×
07Washington Huskies footballSports41.01×
08Auburn Tigers footballSports26.26×
09Eli ManningSports25.96×
10Nebraska Cornhuskers footballSports24.86×
11Oregon Ducks footballSports22.78×
12Florida Gators footballSports21.94×
13Tennessee Volunteers footballSports18.39×
14Peyton ManningSports16.85×
15Oklahoma Sooners footballSports16.29×
16Florida State Seminoles footballSports14.98×
17Bruce LeeMovies & TV14.86×
18Miami Hurricanes footballSports14.11×
19Aaron RodgersSports10.30×
20San Francisco 49ersSports7.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hawaii Rainbow Warriors football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hawaii Rainbow Warriors football audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.36×
Price SensitivityPREMIUM1.43×
IndulgenceJOY1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hawaii Rainbow Warriors football audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.64×
Design AffinityPREMIUM0.68×
ExtroversionTHRILL0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hawaii Rainbow Warriors football have in United States?

Hawaii Rainbow Warriors football has an estimated audience of 700,577 people in United States, concentrated in Hawaii and California.

02

What is the gender split and age of Hawaii Rainbow Warriors football fans?

33.5% of Hawaii Rainbow Warriors football fans are female, 66.5% are male, with an average age of 31.5 years.

03

Which brands do Hawaii Rainbow Warriors football fans like most?

Hawaii Rainbow Warriors football fans show strongest brand affinity for The Last Samurai (117.66×), Remember the Titans (52.18×), and Wing Chun (45.04×) over the country average.

04

Where do Hawaii Rainbow Warriors football fans live in United States?

Hawaii Rainbow Warriors football fans in United States are most concentrated in Hawaii (reach ~70K), California (reach ~40K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Hawaii Rainbow Warriors football fans also like?

Beyond Hawaii Rainbow Warriors football itself, the audience over-indexes on Remember the Titans (52.18×), Wing Chun (45.04×), Auburn Tigers football (26.26×), and Nebraska Cornhuskers football (24.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Hawaii Rainbow Warriors football audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hawaii Rainbow Warriors football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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