Wing Chun Audience in United States

Wing Chun logo

Wing Chun has an estimated audience of 2,420,894 people in United States. 21.7% are female, 78.3% are male, average age 42.7. Top regions: California, Texas, Florida. Top brand affinities: Jeet Kune Do, The Green Hornet (2011 film), Hawaii Rainbow Warriors football, Hong Kong action cinema, Shaolin (film).

The average Wing Chun fan in United States is 42.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jeet Kune Do, The Green Hornet (2011 film), Hawaii Rainbow Warriors football, with strongest over-indexing on Jeet Kune Do (73.37× the country average). Demographically, the Wing Chun audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Wing Chun fans

Demographic split for Wing Chun audience in United States
MetricValue
Female21.7%
Male78.3%
Average age42.7
Estimated audience size2,420,894

Audience persona

The typical Wing Chun fan in United States is more male, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Jeet Kune Do.

Top regions in United States

Top regions ranked by reach for Wing Chun in United States
RegionReachAffinity
California391,4731.47×
Texas244,5271.17×
Florida192,7131.18×
New York176,2901.3×
Virginia105,6911.79×
Georgia91,2411.22×
Ohio86,3961.16×
Illinois85,9901.07×
Pennsylvania82,1921.01×
New Jersey77,0591.25×
North Carolina75,8271.04×
Washington67,7251.39×
Arizona62,2321.26×
Michigan61,8860.98×
Maryland52,3791.26×
Massachusetts47,1560.99×
Tennessee46,5920.96×
Colorado42,0591.1×
Indiana41,3470.93×
Missouri36,8060.94×
South Carolina34,7920.96×
Oregon33,8771.22×
Minnesota31,9980.92×
Alabama28,7010.85×
Nevada27,7821.19×
Kentucky27,7250.91×
Connecticut27,1441.12×
Wisconsin27,0570.74×
Oklahoma26,3220.98×
Louisiana25,3790.81×
Utah21,4220.99×
Arkansas19,0190.95×
Kansas17,4700.92×
Mississippi17,2770.87×
Hawaii17,2321.66×
Iowa14,6820.74×
New Mexico11,6140.96×
West Virginia8,7850.78×
Idaho8,7810.72×
Nebraska8,1720.67×
Rhode Island6,9070.9×
Washington, District of Columbia6,7000.92×
Maine6,4100.74×
New Hampshire6,3020.66×
Montana5,4850.82×
Alaska5,2601.02×
Delaware5,1550.77×
Vermont4,0440.95×
South Dakota3,5500.63×
North Dakota2,7650.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wing Chun audience
BrandAffinityCategory
Jeet Kune Do73.37×Sports
The Green Hornet (2011 film)89.19×Movies & TV
Hawaii Rainbow Warriors football45.04×Sports
Hong Kong action cinema36.81×Movies & TV
Shaolin (film)112.24×
Cinema of Hong Kong46.43×Movies & TV
Bruce Lee16.5×Movies & TV
Kung Fu (TV series)41.54×Movies & TV
Nicholas Tse111.2×Movies & TV
Martial arts film13.25×Movies & TV
T'ai chi ch'uan24.58×Sports
Drunken Master58.51×Movies & TV
Yip Man76.12×Politics & Society
James Horner53.37×Music & Radio
Film score6.31×Music & Radio
Red Cliff (film)65.5×Movies & TV
Chinese martial arts7.28×Sports
Aikido10.5×Sports
Peacemaker2.32×Movies & TV
Stephen Chow35.49×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wing Chun audience
TraitClusterScore
PatriotismCONSERVATISM2.09
Risk AppetiteTHRILL1.32
Early Adopter MentalityPOWER1.31
ExtroversionTHRILL1.28
Need for SecurityCONSERVATISM1.23
IndividualismJOY1.19

Worldwide distribution

Worldwide audience distribution share by country for Wing Chun
CountryShare
United States24.9%
United Kingdom6.3%
Germany5.6%

See Wing Chun audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Wing Chun have in United States?

Wing Chun has an estimated audience of 2,420,894 people in United States, concentrated in California and Texas.

What is the gender split and age of Wing Chun fans?

21.7% of Wing Chun fans are female, 78.3% are male, with an average age of 42.7 years.

Which brands do Wing Chun fans like most?

Wing Chun fans show strongest brand affinity for Jeet Kune Do (73.37×), The Green Hornet (2011 film) (89.19×), and Hawaii Rainbow Warriors football (45.04×) over the country average.

Where do Wing Chun fans live in United States?

Wing Chun fans in United States are most concentrated in California (reach 391,473), Texas (reach 244,527), and Florida (reach 192,713). These three regions account for the largest share of the active audience.

What other brands do Wing Chun fans also like?

Beyond Wing Chun itself, the audience over-indexes on The Green Hornet (2011 film) (89.19×), Hawaii Rainbow Warriors football (45.04×), Hong Kong action cinema (36.81×), and Shaolin (film) (112.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wing Chun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.