A data profile of the people who buy, follow and care about Wing Chun in United States — modelled from more than twelve digital signal sources. Wing Chun has an estimated audience of 2,420,894 people in United States.
The average Wing Chun fan in United States is 42.7 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Jeet Kune Do, Yip Man, The Green Hornet (2011 film), with strongest over-indexing on Jeet Kune Do (73.37× the country average).
Demographically, the Wing Chun audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Wing Chun fan in United States is more male, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Jeet Kune Do.
The key figures that characterise the Wing Chun profile in United States.
21.7% are female, 78.3% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 21.7% |
| Male | 78.3% |
| Average age | 42.7 |
| Estimated audience size | 2,420,894 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 25% |
of the worldwide Wing Chun audience comes from United States.
| Country | Share |
|---|---|
| United States | 24.8% |
| United Kingdom | 6.3% |
| Germany | 5.6% |
Where the Wing Chun audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hawaii | ~20K | 1.63× | |
| 02 | Virginia | ~90K | 1.50× | |
| 03 | California | ~400K | 1.39× | |
| 04 | Washington | ~60K | 1.31× | |
| 05 | New York | ~200K | 1.22× | |
| 06 | Maryland | ~50K | 1.21× | |
| 07 | Oregon | ~30K | 1.20× | |
| 08 | New Jersey | ~70K | 1.19× | |
| 09 | Arizona | ~60K | 1.19× | |
| 10 | Nevada | ~30K | 1.19× | |
| 11 | Georgia | ~90K | 1.18× | |
| 12 | Florida | ~200K | 1.14× | |
| 13 | Texas | ~200K | 1.13× | |
| 14 | Connecticut | ~30K | 1.08× | |
| 15 | Alaska | ~5K | 1.06× | |
| 16 | North Carolina | ~80K | 1.05× | |
| 17 | Colorado | ~40K | 1.04× | |
| 18 | Ohio | ~80K | 1.03× | |
| 19 | New Mexico | ~10K | 1.03× | |
| 20 | Illinois | ~80K | 1.02× | |
| 21 | Pennsylvania | ~80K | 1.00× | |
| 22 | Oklahoma | ~30K | 1.00× | |
| 23 | Vermont | ~4K | 0.99× | |
| 24 | Utah | ~20K | 0.98× | |
| 25 | Mississippi | ~20K | 0.98× | |
| 26 | Delaware | ~7K | 0.98× | |
| 27 | Arkansas | ~20K | 0.97× | |
| 28 | Rhode Island | ~7K | 0.97× | |
| 29 | Massachusetts | ~50K | 0.96× | |
| 30 | South Carolina | ~40K | 0.96× | |
| 31 | Tennessee | ~50K | 0.95× | |
| 32 | Kentucky | ~30K | 0.95× | |
| 33 | Michigan | ~60K | 0.94× | |
| 34 | Indiana | ~40K | 0.94× | |
| 35 | Kansas | ~20K | 0.94× | |
| 36 | Missouri | ~40K | 0.93× | |
| 37 | Washington, District of Columbia | ~7K | 0.93× | |
| 38 | Minnesota | ~30K | 0.92× | |
| 39 | Alabama | ~30K | 0.91× | |
| 40 | West Virginia | ~10K | 0.90× | |
| 41 | Montana | ~6K | 0.90× | |
| 42 | Louisiana | ~30K | 0.87× | |
| 43 | Maine | ~7K | 0.85× | |
| 44 | South Dakota | ~5K | 0.85× | |
| 45 | North Dakota | ~4K | 0.85× | |
| 46 | Idaho | ~10K | 0.84× | |
| 47 | New Hampshire | ~8K | 0.84× | |
| 48 | Iowa | ~20K | 0.82× | |
| 49 | Nebraska | ~10K | 0.80× | |
| 50 | Wisconsin | ~30K | 0.79× |
The strongest cross-interests of the Wing Chun audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shaolin (film) | Movie / TV Show / Series | 112.24× | ||
| 02 | Nicholas Tse | Movies & TV | 111.20× | ||
| 03 | The Green Hornet (2011 film) | Movies & TV | 89.19× | ||
| 04 | Yip Man | Politics & Society | 76.12× | ||
| 05 | Jeet Kune Do | Sports | 73.37× | ||
| 06 | Red Cliff (film) | Movies & TV | 65.50× | ||
| 07 | Drunken Master | Movies & TV | 58.51× | ||
| 08 | James Horner | Music & Radio | 53.37× | ||
| 09 | Cinema of Hong Kong | Movies & TV | 46.43× | ||
| 10 | Hawaii Rainbow Warriors football | Sports | 45.04× | ||
| 11 | Kung Fu (TV series) | Movies & TV | 41.54× | ||
| 12 | Hong Kong action cinema | Movies & TV | 36.81× | ||
| 13 | Stephen Chow | Movies & TV | 35.49× | ||
| 14 | T'ai chi ch'uan | Sports | 24.58× | ||
| 15 | Bruce Lee | Movies & TV | 16.50× | ||
| 16 | Martial arts film | Movies & TV | 13.25× | ||
| 17 | Aikido | Sports | 10.50× | ||
| 18 | Chinese martial arts | Sports | 7.28× | ||
| 19 | Film score | Music & Radio | 6.31× | ||
| 20 | Peacemaker | Movies & TV | 2.32× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.25× | |
| Spirituality | BALANCE | 1.19× | |
| Urban Lifestyle | OPEN | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.89× | |
| Luxury Orientation | PREMIUM | 0.89× | |
| Design Affinity | PREMIUM | 0.90× |
Wing Chun has an estimated audience of 2,420,894 people in United States, concentrated in California and Texas.
21.7% of Wing Chun fans are female, 78.3% are male, with an average age of 42.7 years.
Wing Chun fans show strongest brand affinity for Jeet Kune Do (73.37×), Yip Man (76.12×), and The Green Hornet (2011 film) (89.19×) over the country average.
Wing Chun fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Wing Chun itself, the audience over-indexes on Yip Man (76.12×), The Green Hornet (2011 film) (89.19×), Shaolin (film) (112.24×), and Hong Kong action cinema (36.81×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Wing Chun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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