Rascasse Audience Intelligence

Hong Kong action cinema Audience in United States

A data profile of the people who buy, follow and care about Hong Kong action cinema in United States — modelled from more than twelve digital signal sources. Hong Kong action cinema has an estimated audience of 1,049,250 people in United States.

#8510among Topic in United States#4136in Movies & TV

The average Hong Kong action cinema fan in United States is 40.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Malaysia, Wing Chun, Beijing, with strongest over-indexing on Malaysia (20.97× the country average).

Demographically, the Hong Kong action cinema audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hong Kong action cinema fan in United States is balanced, around 40.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Malaysia.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hong Kong action cinema profile in United States.

Audience size
1M
in United States
Gender
50.4%♀
49.6% male
Age
40.1
average years
Country rank
#22929
Topic in United States
Fig. 01

Search interest · 12-month trend

+733%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hong Kong action cinema fans

50.4% are female, 49.6% are male, average age 40.1.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for Hong Kong action cinema audience in United States
MetricValue
Female50.4%
Male49.6%
Average age40.1
Estimated audience size1,049,250
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Hong Kong action cinema audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3921%
40-4923%
50+21%
Fig. 04

Worldwide distribution

26.9%

of the worldwide Hong Kong action cinema audience comes from United States.

Worldwide audience distribution share by country for Hong Kong action cinema
CountryShare
United States26.9%
Japan8.8%
Taiwan4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hong Kong action cinema audience in United States is strongest.

Fig. 05

Top regions by affinity

Hong Kong action cinema fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~4K1.26×
02Maine~4K1.19×
03Rhode Island~4K1.19×
04New Hampshire~5K1.17×
05West Virginia~6K1.15×
06Hawaii~5K1.15×
07Washington, District of Columbia~4K1.14×
08New Mexico~6K1.11×
09California~100K1.10×
10Nebraska~6K1.09×
11Alaska~2K1.09×
12North Dakota~2K1.07×
13Mississippi~9K1.05×
14Vermont~2K1.05×
15Idaho~5K1.04×
16Oregon~10K1.03×
17Arkansas~9K1.03×
18Kansas~8K1.03×
19Montana~3K1.03×
20Iowa~9K1.00×
21South Dakota~2K1.00×
22Oklahoma~10K0.99×
23Connecticut~10K0.98×
24Nevada~10K0.98×
25Utah~9K0.98×
26New York~60K0.97×
27Kentucky~10K0.97×
28Washington~20K0.96×
29Louisiana~10K0.96×
30Massachusetts~20K0.94×
31Michigan~30K0.93×
32Alabama~10K0.93×
33South Carolina~10K0.92×
34Minnesota~10K0.92×
35Maryland~20K0.91×
36Missouri~20K0.91×
37Wisconsin~10K0.91×
38Illinois~30K0.90×
39New Jersey~20K0.90×
40Virginia~20K0.90×
41Arizona~20K0.90×
42Colorado~10K0.90×
43Indiana~20K0.89×
44Tennessee~20K0.88×
45North Carolina~30K0.86×
46Georgia~30K0.85×
47Pennsylvania~30K0.84×
48Ohio~30K0.84×
49Texas~70K0.77×
50Florida~50K0.75×
Fig. 06

Affinity by region

Affinity by region — Hong Kong action cinema, United States
0.75×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hong Kong action cinema audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hong Kong action cinema audience
#·InterestCategoryAffinity×
01TVBMovies & TV62.24×
02True LiesMovies & TV51.63×
03Wing ChunSports36.81×
04David CronenbergMovies & TV33.66×
05Viola DavisMovies & TV31.90×
06Tekken 7Games27.24×
07BeijingTravel & Leisure23.31×
08MalaysiaTravel & Leisure20.97×
09PuppetryKids & Family16.28×
10Bruce LeeMovies & TV14.63×
11Selma BlairMovies & TV14.62×
12Jackie ChanMovies & TV7.90×
13Jason StathamMovies & TV5.87×
14Chinese cuisineFood & Beverages5.20×
15Anne HathawayMovies & TV4.50×
16Pizza HutFood & Beverages3.38×
17SubwayFood & Beverages3.21×
18Stand-up comedyMovies & TV2.90×
19Domino's PizzaFood & Beverages2.66×
20Planet FitnessSports2.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hong Kong action cinema audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hong Kong action cinema audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.96×
PatriotismCONSERVATISM1.88×
SpiritualityBALANCE1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hong Kong action cinema audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.50×
CreativityOPEN0.57×
Healthy LifestyleBALANCE0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hong Kong action cinema have in United States?

Hong Kong action cinema has an estimated audience of 1,049,250 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hong Kong action cinema fans?

50.4% of Hong Kong action cinema fans are female, 49.6% are male, with an average age of 40.1 years.

03

Which brands do Hong Kong action cinema fans like most?

Hong Kong action cinema fans show strongest brand affinity for Malaysia (20.97×), Wing Chun (36.81×), and Beijing (23.31×) over the country average.

04

Where do Hong Kong action cinema fans live in United States?

Hong Kong action cinema fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Hong Kong action cinema fans also like?

Beyond Hong Kong action cinema itself, the audience over-indexes on Wing Chun (36.81×), Beijing (23.31×), Viola Davis (31.9×), and True Lies (51.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Hong Kong action cinema audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hong Kong action cinema. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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