Rascasse Audience Intelligence

True Lies Audience in United States

A data profile of the people who buy, follow and care about True Lies in United States — modelled from more than twelve digital signal sources. True Lies has an estimated audience of 656,217 people in United States.

#2648among Movie / TV Show / Series in United States#5787in Movies & TV

The average True Lies fan in United States is 31.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Beetlejuice, Kathryn Bigelow, Austin Powers (film series), with strongest over-indexing on Beetlejuice (36.52× the country average).

Demographically, the True Lies audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical True Lies fan in United States is more male, around 31.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Beetlejuice.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the True Lies profile in United States.

Audience size
656K
in United States
Gender
33.3%♀
66.7% male
Age
31.7
average years
Country rank
#31073
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of True Lies viewers

33.3% are female, 66.7% are male, average age 31.7.

Fig. 02

Gender split

33.3%
Female
66.7%
Male
Demographic split for True Lies audience in United States
MetricValue
Female33.3%
Male66.7%
Average age31.7
Estimated audience size656,217
Fig. 03

Age distribution

Ø 31.7
average years
Age distribution of the True Lies audience in United States
Age bracketShare%
16-1948%
20-2913%
30-3914%
40-4914%
50+12%
Fig. 04

Worldwide distribution

28.3%

of the worldwide True Lies audience comes from United States.

Worldwide audience distribution share by country for True Lies
CountryShare
United States28.3%
Germany10.4%
United Kingdom7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the True Lies audience in United States is strongest.

Fig. 05

Top regions by affinity

True Lies fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~10K1.24×
02Kansas~7K1.23×
03Alaska~2K1.23×
04Arizona~20K1.17×
05Washington~20K1.16×
06Idaho~4K1.13×
07Montana~2K1.13×
08California~80K1.11×
09New Mexico~4K1.11×
10Rhode Island~2K1.10×
11Colorado~10K1.09×
12Nevada~7K1.09×
13Iowa~6K1.09×
14Oklahoma~8K1.07×
15Missouri~10K1.06×
16Utah~6K1.06×
17Nebraska~4K1.06×
18New Hampshire~3K1.05×
19Maine~3K1.04×
20Wisconsin~10K1.03×
21Florida~50K1.01×
22Minnesota~10K1.01×
23Texas~60K1.00×
24Illinois~20K1.00×
25Ohio~20K0.99×
26Connecticut~7K0.98×
27Kentucky~8K0.97×
28Hawaii~3K0.97×
29Vermont~1K0.97×
30Pennsylvania~20K0.96×
31Michigan~20K0.96×
32North Dakota~1K0.96×
33Indiana~10K0.95×
34Tennessee~10K0.94×
35Massachusetts~10K0.94×
36Arkansas~5K0.94×
37Virginia~20K0.93×
38West Virginia~3K0.92×
39South Dakota~1K0.92×
40Maryland~10K0.91×
41New York~30K0.90×
42Washington, District of Columbia~2K0.89×
43North Carolina~20K0.87×
44South Carolina~9K0.87×
45Alabama~8K0.87×
46New Jersey~10K0.86×
47Louisiana~7K0.85×
48Delaware~2K0.85×
49Georgia~20K0.82×
50Mississippi~5K0.81×
Fig. 06

Affinity by region

Affinity by region — True Lies, United States
0.81×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the True Lies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for True Lies audience
#·InterestCategoryAffinity×
01ESignalTechnology & Electronics1080.12×
02The Tom Green ShowMovies & TV429.47×
03Kathryn BigelowMovies & TV214.35×
04Under SiegeMovies & TV172.27×
05Mike JudgeMovies & TV107.01×
06Wayne's World (film)Movies & TV104.89×
07The Fugitive (1993 film)Movies & TV102.14×
08Ronin (film)Movies & TV98.22×
09Austin Powers (film series)Movies & TV97.96×
10Dolph LundgrenMovies & TV89.03×
11Vail, ColoradoTravel & Leisure83.04×
12princess brideMovies & TV82.55×
13Beverly Hills CopMovies & TV59.91×
14David LynchMovies & TV51.50×
15Danny DeVitoMovies & TV45.00×
16Animal Kingdom (film)Movies & TV44.49×
17Philosophy of lifeHealth40.69×
18BeetlejuiceMovies & TV36.52×
19Mission: ImpossibleMovies & TV35.61×
20Nicolas CageMovies & TV32.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the True Lies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by True Lies audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.69×
Design AffinityPREMIUM1.47×
Pet OwnershipJOY1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by True Lies audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.69×
Community OrientationOPEN0.78×
Family OrientationCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does True Lies have in United States?

True Lies has an estimated audience of 656,217 people in United States, concentrated in California and Texas.

02

What is the gender split and age of True Lies viewers?

33.3% of True Lies fans are female, 66.7% are male, with an average age of 31.7 years.

03

Which brands do True Lies fans like most?

True Lies fans show strongest brand affinity for Beetlejuice (36.52×), Kathryn Bigelow (214.35×), and Austin Powers (film series) (97.96×) over the country average.

04

Where do True Lies fans live in United States?

True Lies fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do True Lies fans also like?

Beyond True Lies itself, the audience over-indexes on Kathryn Bigelow (214.35×), Austin Powers (film series) (97.96×), ESignal (1080.12×), and Dolph Lundgren (89.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See True Lies audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for True Lies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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