True Lies Audience in United States

True Lies logo

True Lies has an estimated audience of 681,657 people in United States. 33.3% are female, 66.7% are male, average age 31.7. Top regions: California, Texas, Florida. Top brand affinities: Beetlejuice, Kathryn Bigelow, ESignal, Austin Powers (film series), princess bride.

The average True Lies fan in United States is 31.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Beetlejuice, Kathryn Bigelow, ESignal, with strongest over-indexing on Beetlejuice (36.52× the country average). Demographically, the True Lies audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of True Lies fans

Demographic split for True Lies audience in United States
MetricValue
Female33.3%
Male66.7%
Average age31.7
Estimated audience size681,657

Audience persona

The typical True Lies fan in United States is more male, around 31.7 years old, with strong Patriotism tendencies and a notable affinity for Beetlejuice.

Top regions in United States

Top regions ranked by reach for True Lies in United States
RegionReachAffinity
California88,4071.18×
Texas60,5091.03×
Florida47,4411.03×
New York36,7680.97×
Illinois23,4381.03×
Pennsylvania22,6510.99×
Ohio21,3181.02×
North Carolina18,6230.91×
Georgia17,7060.84×
Arizona17,4671.25×
Michigan17,3150.97×
Washington16,9061.24×
Virginia15,8570.96×
New Jersey15,3210.88×
Massachusetts12,7370.95×
Tennessee12,6290.92×
Colorado12,2021.14×
Indiana12,1170.97×
Missouri11,9761.09×
Wisconsin10,6991.04×
Maryland10,5970.9×
Oregon10,3581.33×
Minnesota10,2131.05×
South Carolina9,1270.89×
Alabama8,3960.88×
Oklahoma8,2641.09×
Kentucky8,2450.96×
Louisiana7,3240.83×
Nevada7,2541.1×
Connecticut6,8701×
Utah6,7721.11×
Kansas6,5881.23×
Iowa5,9471.06×
Arkansas5,1500.92×
Mississippi4,0970.73×
Idaho3,8791.13×
New Mexico3,6961.08×
Nebraska3,5341.03×
New Hampshire2,8021.04×
Hawaii2,7850.95×
West Virginia2,6800.84×
Maine2,5101.03×
Rhode Island2,1260.98×
Montana2,0501.08×
Washington, District of Columbia1,8190.89×
Alaska1,6881.16×
Delaware1,4480.77×
South Dakota1,2820.81×
North Dakota1,2030.86×
Vermont1,1540.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for True Lies audience
BrandAffinityCategory
Beetlejuice36.52×Movies & TV
Kathryn Bigelow214.35×Movies & TV
ESignal1080.12×Technology & Electronics
Austin Powers (film series)97.96×Movies & TV
princess bride82.55×Movies & TV
Dolph Lundgren89.03×Movies & TV
Mike Judge107.01×Movies & TV
Under Siege172.27×Movies & TV
Philosophy of life40.69×Health
Mission: Impossible35.61×Movies & TV
The Tom Green Show429.47×Movies & TV
Danny DeVito45×Movies & TV
Animal Kingdom (film)44.49×Movies & TV
The Fugitive (1993 film)102.14×Movies & TV
David Lynch51.5×Movies & TV
Vail, Colorado83.04×Travel & Leisure
Nicolas Cage32.87×Movies & TV
Ronin (film)98.22×Movies & TV
Wayne's World (film)104.89×Movies & TV
Beverly Hills Cop59.91×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by True Lies audience
TraitClusterScore
PatriotismCONSERVATISM1.44
Early Adopter MentalityPOWER1.36
Social Media UsageJOY1.28
Risk AppetiteTHRILL1.26
TraditionCONSERVATISM1.25
SpiritualityBALANCE1.21

Worldwide distribution

Worldwide audience distribution share by country for True Lies
CountryShare
United States30.0%
Germany7.9%
United Kingdom7.6%

See True Lies audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does True Lies have in United States?

True Lies has an estimated audience of 681,657 people in United States, concentrated in California and Texas.

What is the gender split and age of True Lies fans?

33.3% of True Lies fans are female, 66.7% are male, with an average age of 31.7 years.

Which brands do True Lies fans like most?

True Lies fans show strongest brand affinity for Beetlejuice (36.52×), Kathryn Bigelow (214.35×), and ESignal (1080.12×) over the country average.

Where do True Lies fans live in United States?

True Lies fans in United States are most concentrated in California (reach 88,407), Texas (reach 60,509), and Florida (reach 47,441). These three regions account for the largest share of the active audience.

What other brands do True Lies fans also like?

Beyond True Lies itself, the audience over-indexes on Kathryn Bigelow (214.35×), ESignal (1080.12×), Austin Powers (film series) (97.96×), and princess bride (82.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for True Lies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.