Vail, Colorado Audience in United States

Vail, Colorado logo

Vail, Colorado has an estimated audience of 1,042,900 people in United States. 54.9% are female, 45.1% are male, average age 44.1. Top regions: Texas, Colorado, Florida. Top brand affinities: Stamp collecting, Governor of Michigan, Historic site, Fairy godmother, Goop.

The average Vail, Colorado fan in United States is 44.1 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Colorado, Florida. Top brand affinities include Stamp collecting, Governor of Michigan, Historic site, with strongest over-indexing on Stamp collecting (20× the country average). Demographically, the Vail, Colorado audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Vail, Colorado fans

Demographic split for Vail, Colorado audience in United States
MetricValue
Female54.9%
Male45.1%
Average age44.1
Estimated audience size1,042,900

Audience persona

The typical Vail, Colorado fan in United States is balanced, around 44.1 years old, with strong Sustainability tendencies and a notable affinity for Stamp collecting.

Top regions in United States

Top regions ranked by reach for Vail, Colorado in United States
RegionReachAffinity
Texas163,0191.82×
Colorado117,0207.12×
Florida90,5081.28×
California88,2280.77×
New York41,7610.72×
Illinois32,7830.94×
Georgia23,3300.73×
Arizona23,1951.09×
North Carolina21,1010.67×
Pennsylvania20,5760.59×
Ohio19,2620.6×
New Jersey18,7190.71×
Missouri17,8981.06×
Virginia16,5020.65×
Tennessee16,0470.77×
Oklahoma15,6061.35×
Michigan15,0740.55×
Massachusetts13,7190.67×
Utah13,1701.41×
Kansas13,1171.6×
Indiana12,7070.67×
Louisiana12,5510.93×
Minnesota12,1170.81×
Washington12,0340.58×
Wisconsin11,3590.72×
Nevada10,8901.08×
Alabama10,7580.74×
Maryland10,4060.58×
South Carolina10,1760.65×
New Mexico10,1031.93×
Kentucky9,4430.72×
Nebraska9,4131.8×
Iowa9,0731.06×
Arkansas8,7511.02×
Oregon7,0900.59×
Connecticut6,6850.64×
Mississippi5,6000.65×
Idaho4,2100.8×
Hawaii3,3780.75×
Wyoming3,1802.06×
South Dakota2,5951.08×
Montana2,5730.89×
Washington, District of Columbia2,4110.77×
New Hampshire2,2900.56×
West Virginia2,1390.44×
North Dakota1,8630.87×
Maine1,7920.48×
Rhode Island1,5690.47×
Delaware1,3050.45×
Alaska1,1880.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vail, Colorado audience
BrandAffinityCategory
Stamp collecting20×Home & Garden
Governor of Michigan13.23×Politics & Society
Historic site7.59×Arts & Culture
Fairy godmother12.3×Literature
Goop8.36×Internet & Social Media
headspace14.39×Health
Cherish (group)15.86×Music & Radio
Hibachi11.11×Food & Beverages
Google Home8.4×Technology & Electronics
Wok8.32×Food & Beverages
Natural rubber2.46×Cars & Mobility
JDSU3.23×Business & Career
St. Ives12.79×Travel & Leisure
Home equity1.78×Home & Garden
Hipster8.53×Politics & Society
Sailor4.27×Travel & Leisure
Nebraska Cornhuskers football3.09×Sports
Vocal harmony3.86×Music & Radio
Grace Slick7.31×Music & Radio
TV Fanatic8.68×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vail, Colorado audience
TraitClusterScore
SustainabilityBALANCE2.15
Sports ActivityPOWER2.12
Luxury OrientationPREMIUM2.02
TravellingTHRILL1.95
Design AffinityPREMIUM1.84
Quality AwarenessPREMIUM1.71

Worldwide distribution

Worldwide audience distribution share by country for Vail, Colorado
CountryShare
United States80.7%
Mexico3.0%
Canada2.6%

See Vail, Colorado audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Vail, Colorado have in United States?

Vail, Colorado has an estimated audience of 1,042,900 people in United States, concentrated in Texas and Colorado.

What is the gender split and age of Vail, Colorado fans?

54.9% of Vail, Colorado fans are female, 45.1% are male, with an average age of 44.1 years.

Which brands do Vail, Colorado fans like most?

Vail, Colorado fans show strongest brand affinity for Stamp collecting (20×), Governor of Michigan (13.23×), and Historic site (7.59×) over the country average.

Where do Vail, Colorado fans live in United States?

Vail, Colorado fans in United States are most concentrated in Texas (reach 163,019), Colorado (reach 117,020), and Florida (reach 90,508). These three regions account for the largest share of the active audience.

What other brands do Vail, Colorado fans also like?

Beyond Vail, Colorado itself, the audience over-indexes on Governor of Michigan (13.23×), Historic site (7.59×), Fairy godmother (12.3×), and Goop (8.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vail, Colorado. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.