Rascasse Audience Intelligence

Vail, Colorado Audience in United States

A data profile of the people who buy, follow and care about Vail, Colorado in United States — modelled from more than twelve digital signal sources. Vail, Colorado has an estimated audience of 1,042,900 people in United States.

#2056among POI in United States#1722in Travel & Leisure

The average Vail, Colorado fan in United States is 44.1 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Colorado, Florida.

Top brand affinities include True Lies, Costa Rica, David Cronenberg, with strongest over-indexing on True Lies (83.04× the country average).

Demographically, the Vail, Colorado audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Quality Awareness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vail, Colorado fan in United States is balanced, around 44.1 years old, with strong Quality Awareness tendencies and a notable affinity for True Lies.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vail, Colorado profile in United States.

Audience size
1M
in United States
Gender
54.9%♀
45.1% male
Age
44.1
average years
Country rank
#23024
POI in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vail, Colorado fans

54.9% are female, 45.1% are male, average age 44.1.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for Vail, Colorado audience in United States
MetricValue
Female54.9%
Male45.1%
Average age44.1
Estimated audience size1,042,900
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Vail, Colorado audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3919%
40-4925%
50+31%
Fig. 04

Worldwide distribution

80.6%

of the worldwide Vail, Colorado audience comes from United States.

Worldwide audience distribution share by country for Vail, Colorado
CountryShare
United States80.6%
Mexico3.0%
Canada2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vail, Colorado audience in United States is strongest.

Fig. 05

Top regions by affinity

Vail, Colorado fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~100K7.05×
02New Mexico~10K2.13×
03Wyoming~3K2.03×
04Nebraska~9K1.80×
05Texas~200K1.70×
06Kansas~10K1.56×
07Oklahoma~20K1.35×
08Utah~10K1.35×
09Florida~90K1.21×
10South Dakota~3K1.13×
11Arizona~20K1.12×
12Iowa~9K1.07×
13Missouri~20K1.06×
14Nevada~10K1.03×
15Arkansas~9K1.01×
16North Dakota~2K0.96×
17Montana~3K0.94×
18Louisiana~10K0.91×
19Illinois~30K0.88×
20Hawaii~4K0.83×
21Minnesota~10K0.81×
22Idaho~4K0.81×
23Washington, District of Columbia~2K0.80×
24Tennessee~20K0.76×
25Alabama~10K0.74×
26California~80K0.73×
27Mississippi~6K0.73×
28Wisconsin~10K0.72×
29Kentucky~9K0.72×
30Alaska~2K0.72×
31Georgia~20K0.71×
32Indiana~10K0.67×
33South Carolina~10K0.67×
34New York~40K0.66×
35New Jersey~20K0.66×
36Connecticut~7K0.66×
37North Carolina~20K0.65×
38New Hampshire~3K0.65×
39Virginia~20K0.64×
40Massachusetts~10K0.64×
41Delaware~2K0.62×
42Maine~2K0.61×
43Rhode Island~2K0.61×
44Oregon~7K0.60×
45West Virginia~3K0.60×
46Ohio~20K0.59×
47Pennsylvania~20K0.58×
48Washington~10K0.57×
49Maryland~10K0.57×
50Michigan~20K0.56×
Fig. 06

Affinity by region

Affinity by region — Vail, Colorado, United States
0.56×1.00×7.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vail, Colorado audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vail, Colorado audience
#·InterestCategoryAffinity×
01True LiesMovies & TV83.04×
02David CronenbergMovies & TV41.37×
03Atomic SkisSports22.70×
04El Corte InglésShopping20.00×
05Selma BlairMovies & TV19.09×
06Shangri-LaTravel & Leisure16.62×
07Cathay PacificTravel & Leisure16.22×
08Private JetsCars & Mobility15.93×
09Costa RicaTravel & Leisure13.66×
10SleddingSports11.11×
11FlightAwareTravel & Leisure8.74×
12Lindsey VonnSports6.00×
13Ski resortTravel & Leisure5.23×
14Sustainable energyHome & Garden4.62×
15Renewable energyBusiness & Career4.40×
16First class travelTravel & Leisure4.17×
17FedExBusiness & Career2.99×
18Mortgage loansBusiness & Career2.81×
19AirbnbTravel & Leisure2.80×
20PinterestInternet & Social Media1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vail, Colorado audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vail, Colorado audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.20×
SustainabilityBALANCE2.12×
TravellingTHRILL1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vail, Colorado audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.82×
Healthy LifestyleBALANCE0.88×
CreativityOPEN0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vail, Colorado have in United States?

Vail, Colorado has an estimated audience of 1,042,900 people in United States, concentrated in Texas and Colorado.

02

What is the gender split and age of Vail, Colorado fans?

54.9% of Vail, Colorado fans are female, 45.1% are male, with an average age of 44.1 years.

03

Which brands do Vail, Colorado fans like most?

Vail, Colorado fans show strongest brand affinity for True Lies (83.04×), Costa Rica (13.66×), and David Cronenberg (41.37×) over the country average.

04

Where do Vail, Colorado fans live in United States?

Vail, Colorado fans in United States are most concentrated in Texas (reach ~200K), Colorado (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Vail, Colorado fans also like?

Beyond Vail, Colorado itself, the audience over-indexes on Costa Rica (13.66×), David Cronenberg (41.37×), FlightAware (8.74×), and Selma Blair (19.09×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Vail, Colorado. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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