Sledding Audience in United States

Sledding logo

Sledding has an estimated audience of 3,744,383 people in United States. 41.7% are female, 58.3% are male, average age 40.4. Top regions: California, South Carolina, New York. Top brand affinities: Nikola Tesla, Sled, Moody Blues, Snow, Chase (bank).

The average Sledding fan in United States is 40.4 years old, more male, and lives primarily in California. The audience is concentrated in California, South Carolina, New York. Top brand affinities include Nikola Tesla, Sled, Moody Blues, with strongest over-indexing on Nikola Tesla (74.26× the country average). Demographically, the Sledding audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Sports Activity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Sledding fans

Demographic split for Sledding audience in United States
MetricValue
Female41.7%
Male58.3%
Average age40.4
Estimated audience size3,744,383

Audience persona

The typical Sledding fan in United States is more male, around 40.4 years old, with strong Sports Activity tendencies and a notable affinity for Nikola Tesla.

Top regions in United States

Top regions ranked by reach for Sledding in United States
RegionReachAffinity
California271,3230.66×
South Carolina223,4503.97×
New York166,5800.8×
Ohio161,8381.4×
Texas161,8310.5×
Virginia139,7731.53×
Michigan134,3651.37×
Pennsylvania130,2041.03×
North Carolina129,4201.15×
Illinois120,7220.97×
Tennessee112,7421.5×
Florida108,1350.43×
Indiana98,0441.43×
Maryland93,1651.45×
Georgia90,2650.78×
Missouri80,8771.34×
Kentucky78,4411.67×
New Jersey71,0620.75×
Washington69,8380.93×
Massachusetts69,5230.94×
Colorado68,1631.15×
Minnesota51,8790.97×
Wisconsin49,6010.88×
Arizona39,6680.52×
Kansas38,4051.3×
Utah37,1751.11×
Arkansas35,7671.16×
Oklahoma34,6120.83×
Oregon32,4890.76×
Connecticut30,1490.8×
Nevada25,6270.71×
West Virginia25,6261.47×
Alabama23,3700.45×
Louisiana20,2900.42×
Iowa19,6060.64×
Idaho17,4260.93×
Mississippi14,7520.48×
Nebraska14,4320.77×
New Hampshire14,0590.95×
Alaska13,1661.64×
New Mexico12,0400.64×
Montana11,3391.09×
Maine11,2730.84×
Washington, District of Columbia9,8220.87×
Delaware9,5590.93×
Rhode Island8,3520.7×
Vermont7,6191.16×
North Dakota5,7800.75×
Hawaii5,3160.33×
South Dakota4,8470.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sledding audience
BrandAffinityCategory
Nikola Tesla74.26×Business & Career
Sled40.35×Sports
Moody Blues52.25×Music & Radio
Snow4.56×Travel & Leisure
Chase (bank)3.8×Business & Career
Bandy10.08×Sports
Snowball22.18×Kids & Family
Winter Olympic Games6.99×Sports
Snowmobile6.14×Cars & Mobility
Snowboard4.56×Sports
Telluride, Colorado17.32×Travel & Leisure
Snowman9.89×Home & Garden
EastWest Bank22.77×Business & Career
Ice rink10.2×Travel & Leisure
Crested Butte Mountain Resort26.6×
Rocky Mountains4.43×Travel & Leisure
Backcountry skiing4.21×Sports
Survival skills2.49×Politics & Society
Nissan Armada14.14×Cars & Mobility
Ski3.46×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sledding audience
TraitClusterScore
Sports ActivityPOWER3.17
Risk AppetiteTHRILL2.72
SustainabilityBALANCE2.63
Luxury OrientationPREMIUM2.13
Design AffinityPREMIUM1.84
LGBTQ+ IdentityOPEN1.83

Worldwide distribution

Worldwide audience distribution share by country for Sledding
CountryShare
United States28.3%
Canada6.5%
Italy6.5%

See Sledding audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Sledding have in United States?

Sledding has an estimated audience of 3,744,383 people in United States, concentrated in California and South Carolina.

What is the gender split and age of Sledding fans?

41.7% of Sledding fans are female, 58.3% are male, with an average age of 40.4 years.

Which brands do Sledding fans like most?

Sledding fans show strongest brand affinity for Nikola Tesla (74.26×), Sled (40.35×), and Moody Blues (52.25×) over the country average.

Where do Sledding fans live in United States?

Sledding fans in United States are most concentrated in California (reach 271,323), South Carolina (reach 223,450), and New York (reach 166,580). These three regions account for the largest share of the active audience.

What other brands do Sledding fans also like?

Beyond Sledding itself, the audience over-indexes on Sled (40.35×), Moody Blues (52.25×), Snow (4.56×), and Chase (bank) (3.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sledding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.