Rascasse Audience Intelligence

Sledding Audience in United States

A data profile of the people who buy, follow and care about Sledding in United States — modelled from more than twelve digital signal sources. Sledding has an estimated audience of 3,744,383 people in United States.

#122among Sport in United States#4486among Topic in United States#748in Sports

The average Sledding fan in United States is 40.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, South Carolina, New York.

Top brand affinities include Nikola Tesla, Sled, Moody Blues, with strongest over-indexing on Nikola Tesla (74.26× the country average).

Demographically, the Sledding audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Risk Appetite, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sledding fan in United States is more male, around 40.4 years old, with strong Risk Appetite tendencies and a notable affinity for Nikola Tesla.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sledding profile in United States.

Audience size
3.7M
in United States
Gender
41.7%♀
58.3% male
Age
40.4
average years
Country rank
#8502
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sledding fans

41.7% are female, 58.3% are male, average age 40.4.

Fig. 02

Gender split

41.7%
Female
58.3%
Male
Demographic split for Sledding audience in United States
MetricValue
Female41.7%
Male58.3%
Average age40.4
Estimated audience size3,744,383
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Sledding audience in United States
Age bracketShare%
16-1916%
20-2920%
30-3920%
40-4921%
50+22%
Fig. 04

Worldwide distribution

28.2%

of the worldwide Sledding audience comes from United States.

Worldwide audience distribution share by country for Sledding
CountryShare
United States28.2%
Canada6.5%
Italy6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sledding audience in United States is strongest.

Fig. 05

Top regions by affinity

Sledding fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~200K4.02×
02Alaska~10K1.87×
03Kentucky~70K1.45×
04Virginia~100K1.35×
05Maryland~90K1.33×
06North Carolina~100K1.31×
07West Virginia~20K1.31×
08Ohio~100K1.28×
09Michigan~100K1.28×
10Tennessee~100K1.28×
11Indiana~90K1.27×
12Pennsylvania~200K1.26×
13Massachusetts~90K1.19×
14Connecticut~40K1.19×
15Rhode Island~10K1.18×
16Vermont~8K1.16×
17Minnesota~60K1.15×
18New Jersey~100K1.14×
19Missouri~70K1.12×
20Arkansas~30K1.10×
21Kansas~30K1.09×
22New Hampshire~20K1.08×
23New York~200K1.03×
24Delaware~10K1.03×
25Illinois~100K0.98×
26Oklahoma~40K0.98×
27Wisconsin~50K0.97×
28Utah~30K0.97×
29Montana~10K0.96×
30Colorado~60K0.95×
31Maine~10K0.95×
32North Dakota~7K0.95×
33Washington, District of Columbia~9K0.84×
34Idaho~20K0.83×
35South Dakota~7K0.80×
36Iowa~20K0.79×
37Nebraska~10K0.78×
38Washington~60K0.77×
39Nevada~30K0.71×
40Georgia~80K0.69×
41Oregon~30K0.65×
42New Mexico~10K0.65×
43California~300K0.61×
44Texas~200K0.57×
45Mississippi~20K0.51×
46Arizona~40K0.50×
47Hawaii~8K0.49×
48Louisiana~20K0.47×
49Alabama~20K0.46×
50Florida~100K0.42×
Fig. 06

Affinity by region

Affinity by region — Sledding, United States
0.42×1.00×4.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sledding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sledding audience
#·InterestCategoryAffinity×
01Nikola TeslaBusiness & Career74.26×
02Moody BluesMusic & Radio52.25×
03SledSports40.35×
04Crested Butte Mountain ResortPOI26.60×
05EastWest BankBusiness & Career22.77×
06SnowballKids & Family22.18×
07Telluride, ColoradoTravel & Leisure17.32×
08Nissan ArmadaCars & Mobility14.14×
09International Olympic CommitteeSports10.95×
10Ice rinkTravel & Leisure10.20×
11BandySports10.08×
12SnowmanHome & Garden9.89×
13Winter Olympic GamesSports6.99×
14SnowmobileCars & Mobility6.14×
15SnowTravel & Leisure4.56×
16SnowboardSports4.56×
17Rocky MountainsTravel & Leisure4.43×
18Backcountry skiingSports4.21×
19SkiSports3.46×
20Survival skillsPolitics & Society2.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sledding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sledding audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.63×
Sports ActivityPOWER1.54×
Need for SecurityCONSERVATISM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sledding audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.96×
SpiritualityBALANCE0.98×
Social Media UsageJOY1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sledding have in United States?

Sledding has an estimated audience of 3,744,383 people in United States, concentrated in California and South Carolina.

02

What is the gender split and age of Sledding fans?

41.7% of Sledding fans are female, 58.3% are male, with an average age of 40.4 years.

03

Which brands do Sledding fans like most?

Sledding fans show strongest brand affinity for Nikola Tesla (74.26×), Sled (40.35×), and Moody Blues (52.25×) over the country average.

04

Where do Sledding fans live in United States?

Sledding fans in United States are most concentrated in California (reach ~300K), South Carolina (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sledding fans also like?

Beyond Sledding itself, the audience over-indexes on Sled (40.35×), Moody Blues (52.25×), Snow (4.56×), and Bandy (10.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Sledding audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sledding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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