Rascasse Audience Intelligence

Nissan Armada Audience in United States

A data profile of the people who buy, follow and care about Nissan Armada in United States — modelled from more than twelve digital signal sources. Nissan Armada has an estimated audience of 1,121,928 people in United States.

#169among Car Model in United States#691in Cars & Mobility

The average Nissan Armada fan in United States is 41.4 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include 8 Ball Pool, Shuffleboard, Honda Pilot, with strongest over-indexing on 8 Ball Pool (72.62× the country average).

Demographically, the Nissan Armada audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nissan Armada fan in United States is balanced, around 41.4 years old, with strong Need for Security tendencies and a notable affinity for 8 Ball Pool.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nissan Armada profile in United States.

Audience size
1.1M
in United States
Gender
48.9%♀
51.1% male
Age
41.4
average years
Country rank
#21875
Car Model in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nissan Armada fans

48.9% are female, 51.1% are male, average age 41.4.

Fig. 02

Gender split

48.9%
Female
51.1%
Male
Demographic split for Nissan Armada audience in United States
MetricValue
Female48.9%
Male51.1%
Average age41.4
Estimated audience size1,121,928
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Nissan Armada audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3922%
40-4921%
50+25%
Fig. 04

Worldwide distribution

71.5%

of the worldwide Nissan Armada audience comes from United States.

Worldwide audience distribution share by country for Nissan Armada
CountryShare
United States71.5%
Canada6.7%
United Arab Emirates2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nissan Armada audience in United States is strongest.

Fig. 05

Top regions by affinity

Nissan Armada fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~20K1.75×
02Louisiana~20K1.71×
03Tennessee~40K1.70×
04Arkansas~20K1.66×
05Alabama~20K1.49×
06Oklahoma~20K1.42×
07West Virginia~7K1.37×
08South Carolina~20K1.34×
09Texas~100K1.32×
10Kentucky~20K1.30×
11North Dakota~3K1.26×
12Missouri~20K1.25×
13Georgia~40K1.14×
14Nebraska~6K1.10×
15North Carolina~40K1.08×
16Kansas~9K1.08×
17Florida~80K1.06×
18Indiana~20K1.06×
19South Dakota~3K1.02×
20Iowa~9K1.01×
21Ohio~30K0.96×
22Pennsylvania~40K0.95×
23New Mexico~5K0.95×
24Wyoming~2K0.93×
25Virginia~30K0.92×
26Delaware~3K0.91×
27Montana~3K0.90×
28Maine~4K0.89×
29Illinois~30K0.88×
30Wisconsin~10K0.88×
31Arizona~20K0.87×
32Idaho~5K0.85×
33New Hampshire~4K0.85×
34Maryland~20K0.84×
35Utah~8K0.83×
36Minnesota~10K0.82×
37Nevada~9K0.82×
38Alaska~2K0.82×
39New Jersey~20K0.81×
40Colorado~10K0.81×
41Michigan~20K0.76×
42Connecticut~8K0.74×
43Hawaii~4K0.74×
44New York~50K0.73×
45Washington~20K0.69×
46Massachusetts~20K0.69×
47Oregon~9K0.69×
48California~80K0.64×
49Rhode Island~2K0.64×
50Washington, District of Columbia~2K0.61×
Fig. 06

Affinity by region

Affinity by region — Nissan Armada, United States
0.61×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nissan Armada audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nissan Armada audience
#·InterestCategoryAffinity×
01ShuffleboardGames92.07×
02Chevrolet BlazerCars & Mobility86.49×
038 Ball PoolSports72.62×
04Acura RDXCars & Mobility41.59×
05Honda PilotCars & Mobility40.93×
06Infiniti QX60Cars & Mobility38.35×
07Dodge JourneyCars & Mobility33.42×
08Acura MDXCars & Mobility29.14×
09Mitsubishi PajeroCars & Mobility28.24×
10Chevrolet TraverseCars & Mobility24.73×
11Nissan PathfinderCars & Mobility24.48×
12SleddingSports14.14×
13Toyota HighlanderCars & Mobility11.15×
14BuickCars & Mobility8.84×
15Kia MotorsCars & Mobility8.11×
16HatchbackCars & Mobility6.92×
17Gaming computerTechnology & Electronics5.97×
18Solar energyHome & Garden4.66×
19Mortgage loansBusiness & Career4.52×
20Vehicle insuranceCars & Mobility4.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nissan Armada audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nissan Armada audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.30×
Quality AwarenessPREMIUM2.29×
Family OrientationCONSERVATISM2.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nissan Armada audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.62×
Early Adopter MentalityPOWER0.74×
Design AffinityPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nissan Armada have in United States?

Nissan Armada has an estimated audience of 1,121,928 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Nissan Armada fans?

48.9% of Nissan Armada fans are female, 51.1% are male, with an average age of 41.4 years.

03

Which brands do Nissan Armada fans like most?

Nissan Armada fans show strongest brand affinity for 8 Ball Pool (72.62×), Shuffleboard (92.07×), and Honda Pilot (40.93×) over the country average.

04

Where do Nissan Armada fans live in United States?

Nissan Armada fans in United States are most concentrated in Texas (reach ~100K), Florida (reach ~80K), and California (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Nissan Armada fans also like?

Beyond Nissan Armada itself, the audience over-indexes on Shuffleboard (92.07×), Honda Pilot (40.93×), Acura MDX (29.14×), and Acura RDX (41.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Nissan Armada audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nissan Armada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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