Nissan Armada Audience in United States

Nissan Armada has an estimated audience of 1,114,624 people in United States. 48.9% are female, 51.1% are male, average age 41.4. Top regions: Texas, Florida, California. Top brand affinities: 8 Ball Pool, Honda Pilot, Acura MDX, Shuffleboard, Acura RDX.

The average Nissan Armada fan in United States is 41.4 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include 8 Ball Pool, Honda Pilot, Acura MDX, with strongest over-indexing on 8 Ball Pool (84.38× the country average). Demographically, the Nissan Armada audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Nissan Armada fans

Demographic split for Nissan Armada audience in United States
MetricValue
Female48.9%
Male51.1%
Average age41.4
Estimated audience size1,114,624

Audience persona

The typical Nissan Armada fan in United States is balanced, around 41.4 years old, with strong Need for Security tendencies and a notable affinity for 8 Ball Pool.

Top regions in United States

Top regions ranked by reach for Nissan Armada in United States
RegionReachAffinity
Texas122,6391.28×
Florida83,8561.11×
California82,1570.67×
New York48,7380.78×
Tennessee38,8031.74×
Georgia38,7501.13×
North Carolina37,1691.11×
Pennsylvania36,8820.98×
Illinois34,5930.93×
Ohio34,3351×
Virginia25,9640.96×
Michigan24,2230.83×
Missouri23,5981.31×
Louisiana23,4141.63×
New Jersey23,3980.83×
South Carolina22,4391.34×
Indiana21,7321.07×
Alabama21,2941.37×
Arizona19,1910.84×
Kentucky18,1601.3×
Oklahoma17,4031.41×
Maryland16,8720.88×
Washington16,6810.75×
Massachusetts15,7530.72×
Mississippi15,5411.69×
Colorado15,3350.87×
Wisconsin14,9760.89×
Arkansas14,6501.6×
Minnesota13,4880.84×
Oregon9,5700.75×
Nevada9,2380.86×
Kansas9,0851.03×
Iowa8,7880.96×
Connecticut8,2690.74×
Utah8,1590.82×
West Virginia6,7211.29×
Nebraska6,1881.11×
New Mexico4,9710.89×
Idaho4,5880.82×
New Hampshire3,6760.84×
Hawaii3,5710.75×
Maine3,5370.89×
Montana2,7780.9×
North Dakota2,6931.18×
Delaware2,5550.83×
South Dakota2,4730.96×
Rhode Island2,1550.61×
Washington, District of Columbia2,0680.62×
Alaska1,8420.77×
Wyoming1,4700.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nissan Armada audience
BrandAffinityCategory
8 Ball Pool84.38×Sports
Honda Pilot38.02×Cars & Mobility
Acura MDX28.49×Cars & Mobility
Shuffleboard51.05×Games
Acura RDX39.42×Cars & Mobility
Infiniti QX6036.39×Cars & Mobility
SimCity31.06×Games
Nissan Pathfinder23.62×Cars & Mobility
Lexus GX20.94×Cars & Mobility
Mitsubishi Pajero32.11×Cars & Mobility
Toyota Highlander11.29×Cars & Mobility
Chevrolet Blazer54.12×Cars & Mobility
Dodge Journey29.12×Cars & Mobility
Sledding12.08×Sports
CarMax4.34×Cars & Mobility
Ford Explorer11.39×Cars & Mobility
MapleStory24.46×Games
Solitaire5.69×Games
AutoZone2.73×Cars & Mobility
Hatchback5.89×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nissan Armada audience
TraitClusterScore
Need for SecurityCONSERVATISM1.87
Quality AwarenessPREMIUM1.61
Family OrientationCONSERVATISM1.59
Price SensitivityPREMIUM1.56
Career OrientationPOWER1.11
Risk AppetiteTHRILL1.05

Worldwide distribution

Worldwide audience distribution share by country for Nissan Armada
CountryShare
United States71.6%
Canada6.7%
United Arab Emirates2.9%

See Nissan Armada audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Nissan Armada have in United States?

Nissan Armada has an estimated audience of 1,114,624 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Nissan Armada fans?

48.9% of Nissan Armada fans are female, 51.1% are male, with an average age of 41.4 years.

Which brands do Nissan Armada fans like most?

Nissan Armada fans show strongest brand affinity for 8 Ball Pool (84.38×), Honda Pilot (38.02×), and Acura MDX (28.49×) over the country average.

Where do Nissan Armada fans live in United States?

Nissan Armada fans in United States are most concentrated in Texas (reach 122,639), Florida (reach 83,856), and California (reach 82,157). These three regions account for the largest share of the active audience.

What other brands do Nissan Armada fans also like?

Beyond Nissan Armada itself, the audience over-indexes on Honda Pilot (38.02×), Acura MDX (28.49×), Shuffleboard (51.05×), and Acura RDX (39.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nissan Armada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.