Infiniti QX60 Audience in United States

Infiniti QX60 logo

Infiniti QX60 has an estimated audience of 1,208,861 people in United States. 53.7% are female, 46.3% are male, average age 39.5. Top regions: Texas, Florida, California. Top brand affinities: Beverley Mitchell, Peabo Bryson, Infiniti Q50, Casino Rama, Acura MDX.

The average Infiniti QX60 fan in United States is 39.5 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Beverley Mitchell, Peabo Bryson, Infiniti Q50, with strongest over-indexing on Beverley Mitchell (1101.42× the country average). Demographically, the Infiniti QX60 audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Infiniti QX60 fans

Demographic split for Infiniti QX60 audience in United States
MetricValue
Female53.7%
Male46.3%
Average age39.5
Estimated audience size1,208,861

Audience persona

The typical Infiniti QX60 fan in United States is balanced, around 39.5 years old, with strong Quality Awareness tendencies and a notable affinity for Beverley Mitchell.

Top regions in United States

Top regions ranked by reach for Infiniti QX60 in United States
RegionReachAffinity
Texas182,1521.75×
Florida136,8741.67×
California127,1350.96×
New York113,8641.69×
Georgia58,8781.58×
New Jersey56,2631.83×
Illinois51,0101.27×
Pennsylvania43,7401.07×
North Carolina42,7111.17×
Tennessee41,4161.71×
Ohio31,1220.84×
Louisiana30,8791.98×
Virginia28,3730.96×
Alabama28,0271.66×
Maryland27,0591.3×
Massachusetts24,2761.02×
Arizona22,4850.91×
South Carolina22,4421.23×
Michigan21,7820.69×
Mississippi20,8762.1×
Missouri20,1111.03×
Indiana19,8120.9×
Oklahoma16,5491.23×
Colorado16,3910.86×
Washington16,2630.67×
Connecticut15,9951.32×
Kentucky15,0530.99×
Wisconsin14,2650.78×
Arkansas13,3331.34×
Minnesota13,0450.75×
Nevada12,5811.08×
Kansas8,0400.84×
Iowa7,3540.74×
Utah7,2950.67×
Oregon6,9130.5×
Nebraska4,7420.78×
New Mexico4,4110.73×
Rhode Island3,7600.98×
New Hampshire3,7040.78×
Delaware3,7011.11×
West Virginia3,3830.6×
Idaho3,3740.56×
Hawaii3,0970.6×
Washington, District of Columbia2,8970.8×
Maine2,2730.53×
South Dakota1,2890.46×
Montana1,2440.37×
North Dakota1,2350.5×
Alaska8160.32×
Vermont8080.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Infiniti QX60 audience
BrandAffinityCategory
Beverley Mitchell1101.42×Fashion & Accessoires
Peabo Bryson530.78×Music & Radio
Infiniti Q5089.03×Cars & Mobility
Casino Rama186.09×Games
Acura MDX49.81×Cars & Mobility
Honda Pilot28.04×Cars & Mobility
Infiniti Q30184.47×Cars & Mobility
Acura RDX44.69×Cars & Mobility
Mazda CX-523.4×Cars & Mobility
Honda CR-V18.44×Cars & Mobility
Nissan Murano39.71×Cars & Mobility
Nissan Armada38.35×Cars & Mobility
Acura TLX29.62×Cars & Mobility
Mazda324.5×Cars & Mobility
Lexus RX29.18×Cars & Mobility
Honda Odyssey (North America)25.33×Cars & Mobility
Autotrader7.73×Cars & Mobility
Automatic transmission11.27×Cars & Mobility
Full-size car8.06×Cars & Mobility
Infiniti QX8031.44×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Infiniti QX60 audience
TraitClusterScore
Quality AwarenessPREMIUM1.51
Career OrientationPOWER1.5
Luxury OrientationPREMIUM1.45
Price SensitivityPREMIUM1.4
IndulgenceJOY1.28
Family OrientationCONSERVATISM1.24

Worldwide distribution

Worldwide audience distribution share by country for Infiniti QX60
CountryShare
United States55.5%
Taiwan5.7%
Canada4.9%

See Infiniti QX60 audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Infiniti QX60 have in United States?

Infiniti QX60 has an estimated audience of 1,208,861 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Infiniti QX60 fans?

53.7% of Infiniti QX60 fans are female, 46.3% are male, with an average age of 39.5 years.

Which brands do Infiniti QX60 fans like most?

Infiniti QX60 fans show strongest brand affinity for Beverley Mitchell (1101.42×), Peabo Bryson (530.78×), and Infiniti Q50 (89.03×) over the country average.

Where do Infiniti QX60 fans live in United States?

Infiniti QX60 fans in United States are most concentrated in Texas (reach 182,152), Florida (reach 136,874), and California (reach 127,135). These three regions account for the largest share of the active audience.

What other brands do Infiniti QX60 fans also like?

Beyond Infiniti QX60 itself, the audience over-indexes on Peabo Bryson (530.78×), Infiniti Q50 (89.03×), Casino Rama (186.09×), and Acura MDX (49.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Infiniti QX60. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.