Rascasse Audience Intelligence

Infiniti QX60 Audience in United States

A data profile of the people who buy, follow and care about Infiniti QX60 in United States — modelled from more than twelve digital signal sources. Infiniti QX60 has an estimated audience of 1,233,834 people in United States.

#156among Car type in United States#156among Car Model in United States#656in Cars & Mobility

The average Infiniti QX60 fan in United States is 39.5 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, New York.

Top brand affinities include Peabo Bryson, Beverley Mitchell, Infiniti Q50, with strongest over-indexing on Peabo Bryson (530.78× the country average).

Demographically, the Infiniti QX60 audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Infiniti QX60 fan in United States is balanced, around 39.5 years old, with strong Need for Security tendencies and a notable affinity for Peabo Bryson.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Infiniti QX60 profile in United States.

Audience size
1.2M
in United States
Gender
53.7%♀
46.3% male
Age
39.5
average years
Country rank
#20449
Car Model in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Infiniti QX60 fans

53.7% are female, 46.3% are male, average age 39.5.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Infiniti QX60 audience in United States
MetricValue
Female53.7%
Male46.3%
Average age39.5
Estimated audience size1,233,834
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Infiniti QX60 audience in United States
Age bracketShare%
16-1914%
20-2919%
30-3928%
40-4924%
50+14%
Fig. 04

Worldwide distribution

54.4%

of the worldwide Infiniti QX60 audience comes from United States.

Worldwide audience distribution share by country for Infiniti QX60
CountryShare
United States54.4%
Canada6.9%
Taiwan5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Infiniti QX60 audience in United States is strongest.

Fig. 05

Top regions by affinity

Infiniti QX60 fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~20K2.08×
02New Jersey~60K2.02×
03Louisiana~30K2.00×
04New York~100K1.85×
05Florida~100K1.71×
06Tennessee~40K1.63×
07Texas~200K1.62×
08Alabama~30K1.60×
09Georgia~60K1.49×
10Arkansas~10K1.40×
11Connecticut~20K1.32×
12Delaware~4K1.27×
13Maryland~30K1.24×
14Oklahoma~20K1.24×
15Illinois~50K1.23×
16South Carolina~20K1.19×
17Pennsylvania~50K1.14×
18North Carolina~40K1.09×
19Nevada~10K1.04×
20Kentucky~20K1.01×
21Massachusetts~20K0.99×
22Missouri~20K0.99×
23Rhode Island~4K0.97×
24Virginia~30K0.96×
25Arizona~20K0.91×
26California~100K0.88×
27Indiana~20K0.88×
28Kansas~8K0.87×
29Colorado~20K0.83×
30New Hampshire~4K0.83×
31Washington, District of Columbia~3K0.83×
32Ohio~30K0.82×
33Wisconsin~10K0.80×
34Nebraska~5K0.80×
35Minnesota~10K0.77×
36Iowa~8K0.76×
37New Mexico~4K0.73×
38Michigan~20K0.69×
39West Virginia~4K0.68×
40Utah~7K0.67×
41Hawaii~3K0.64×
42Washington~20K0.63×
43North Dakota~2K0.63×
44Maine~3K0.61×
45South Dakota~2K0.60×
46Idaho~4K0.59×
47Vermont~1K0.57×
48Alaska~1K0.56×
49Montana~2K0.52×
50Oregon~7K0.51×
Fig. 06

Affinity by region

Affinity by region — Infiniti QX60, United States
0.51×1.00×2.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Infiniti QX60 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Infiniti QX60 audience
#·InterestCategoryAffinity×
01Beverley MitchellFashion & Accessoires1101.42×
02Peabo BrysonMusic & Radio530.78×
03Casino RamaGames186.09×
04Infiniti Q30Cars & Mobility184.47×
05Infiniti Q50Cars & Mobility89.03×
06Acura MDXCars & Mobility49.81×
07Acura RDXCars & Mobility44.69×
08Nissan MuranoCars & Mobility39.71×
09Nissan ArmadaCars & Mobility38.35×
10Infiniti QX80Cars & Mobility31.44×
11Acura TLXCars & Mobility29.62×
12Lexus RXCars & Mobility29.18×
13Honda PilotCars & Mobility28.04×
14Honda Odyssey (North America)Cars & Mobility25.33×
15Mazda3Cars & Mobility24.50×
16Mazda CX-5Cars & Mobility23.40×
17Honda CR-VCars & Mobility18.44×
18Automatic transmissionCars & Mobility11.27×
19Full-size carCars & Mobility8.06×
20AutotraderCars & Mobility7.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Infiniti QX60 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Infiniti QX60 audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.19×
PatriotismCONSERVATISM1.47×
Family OrientationCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Infiniti QX60 audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.84×
Healthy LifestyleBALANCE0.86×
SustainabilityBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Infiniti QX60 have in United States?

Infiniti QX60 has an estimated audience of 1,233,834 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Infiniti QX60 fans?

53.7% of Infiniti QX60 fans are female, 46.3% are male, with an average age of 39.5 years.

03

Which brands do Infiniti QX60 fans like most?

Infiniti QX60 fans show strongest brand affinity for Peabo Bryson (530.78×), Beverley Mitchell (1101.42×), and Infiniti Q50 (89.03×) over the country average.

04

Where do Infiniti QX60 fans live in United States?

Infiniti QX60 fans in United States are most concentrated in Texas (reach ~200K), Florida (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Infiniti QX60 fans also like?

Beyond Infiniti QX60 itself, the audience over-indexes on Beverley Mitchell (1101.42×), Infiniti Q50 (89.03×), Casino Rama (186.09×), and Acura MDX (49.81×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Infiniti QX60. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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