A data profile of the people who buy, follow and care about Beverley Mitchell in United States — modelled from more than twelve digital signal sources. Beverley Mitchell has an estimated audience of 346,678 people in United States.
The average Beverley Mitchell fan in United States is 33.3 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Infiniti QX60, Kelly Osbourne, Cameron Boyce, with strongest over-indexing on Infiniti QX60 (1101.42× the country average).
Demographically, the Beverley Mitchell audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Beverley Mitchell fan in United States is more female, around 33.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Infiniti QX60.
The key figures that characterise the Beverley Mitchell profile in United States.
78.4% are female, 21.6% are male, average age 33.3.
| Metric | Value |
|---|---|
| Female | 78.4% |
| Male | 21.6% |
| Average age | 33.3 |
| Estimated audience size | 346,678 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 28% | |
| 30-39 | 24% | |
| 40-49 | 13% | |
| 50+ | 7% |
Where the Beverley Mitchell audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Virginia | ~3K | 1.46× | |
| 02 | Indiana | ~9K | 1.29× | |
| 03 | Missouri | ~8K | 1.29× | |
| 04 | Oklahoma | ~5K | 1.26× | |
| 05 | Iowa | ~4K | 1.24× | |
| 06 | Tennessee | ~9K | 1.22× | |
| 07 | Kentucky | ~6K | 1.22× | |
| 08 | Ohio | ~10K | 1.20× | |
| 09 | Wisconsin | ~7K | 1.19× | |
| 10 | Nebraska | ~2K | 1.17× | |
| 11 | Alabama | ~6K | 1.16× | |
| 12 | Arkansas | ~3K | 1.13× | |
| 13 | Kansas | ~3K | 1.13× | |
| 14 | Idaho | ~2K | 1.13× | |
| 15 | North Dakota | <1K | 1.13× | |
| 16 | Pennsylvania | ~10K | 1.12× | |
| 17 | Minnesota | ~6K | 1.12× | |
| 18 | New Hampshire | ~2K | 1.11× | |
| 19 | South Dakota | <1K | 1.09× | |
| 20 | Maine | ~1K | 1.08× | |
| 21 | Colorado | ~6K | 1.07× | |
| 22 | Wyoming | <1K | 1.07× | |
| 23 | Michigan | ~10K | 1.06× | |
| 24 | South Carolina | ~6K | 0.99× | |
| 25 | Arizona | ~7K | 0.98× | |
| 26 | Montana | ~1K | 0.98× | |
| 27 | North Carolina | ~10K | 0.97× | |
| 28 | Illinois | ~10K | 0.96× | |
| 29 | New Mexico | ~2K | 0.96× | |
| 30 | Mississippi | ~3K | 0.95× | |
| 31 | Oregon | ~4K | 0.94× | |
| 32 | Utah | ~3K | 0.94× | |
| 33 | Rhode Island | ~1K | 0.92× | |
| 34 | Delaware | <1K | 0.92× | |
| 35 | Alaska | <1K | 0.92× | |
| 36 | Connecticut | ~3K | 0.89× | |
| 37 | Georgia | ~10K | 0.87× | |
| 38 | Washington | ~6K | 0.87× | |
| 39 | Louisiana | ~4K | 0.87× | |
| 40 | Virginia | ~7K | 0.83× | |
| 41 | New Jersey | ~8K | 0.82× | |
| 42 | Texas | ~30K | 0.81× | |
| 43 | Maryland | ~5K | 0.81× | |
| 44 | Nevada | ~3K | 0.81× | |
| 45 | Massachusetts | ~6K | 0.80× | |
| 46 | Florida | ~20K | 0.77× | |
| 47 | New York | ~20K | 0.74× | |
| 48 | California | ~30K | 0.72× | |
| 49 | Hawaii | ~1K | 0.68× | |
| 50 | Washington, District of Columbia | <1K | 0.64× |
The strongest cross-interests of the Beverley Mitchell audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Infiniti QX60 | Cars & Mobility | 1101.42× | ||
| 02 | Alyssa Milano | Movies & TV | 11.91× | ||
| 03 | Cameron Boyce | Movies & TV | 10.32× | ||
| 04 | Fuller House (TV series) | Movies & TV | 10.32× | ||
| 05 | Josh Duhamel | Fashion & Accessoires | 10.32× | ||
| 06 | Debby Ryan | Movies & TV | 10.32× | ||
| 07 | Ron Perlman | Movies & TV | 10.32× | ||
| 08 | Seth Green | Movies & TV | 10.32× | ||
| 09 | Westworld (TV series) | Movies & TV | 10.32× | ||
| 10 | Jack Nicholson | Movies & TV | 8.20× | ||
| 11 | Gilmore Girls | Movies & TV | 7.38× | ||
| 12 | Kelly Osbourne | Music & Radio | 7.36× | ||
| 13 | Alison Brie | Movies & TV | 6.82× | ||
| 14 | Sharon Osbourne | Movies & TV | 6.12× | ||
| 15 | Jamie Lee Curtis | Movies & TV | 5.39× | ||
| 16 | Anne Hathaway | Movies & TV | 5.04× | ||
| 17 | Britney Spears | Music & Radio | 3.58× | ||
| 18 | TMZ | Internet & Social Media | 2.25× | ||
| 19 | Subway | Food & Beverages | 2.16× | ||
| 20 | Pizza Hut | Food & Beverages | 2.13× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.66× | |
| Community Orientation | OPEN | 1.61× | |
| Extroversion | THRILL | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.64× | |
| Design Affinity | PREMIUM | 0.70× | |
| Risk Appetite | THRILL | 0.83× |
Beverley Mitchell has an estimated audience of 346,678 people in United States, concentrated in California and Texas.
78.4% of Beverley Mitchell fans are female, 21.6% are male, with an average age of 33.3 years.
Beverley Mitchell fans show strongest brand affinity for Infiniti QX60 (1101.42×), Kelly Osbourne (7.36×), and Cameron Boyce (10.32×) over the country average.
Beverley Mitchell fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Beverley Mitchell itself, the audience over-indexes on Kelly Osbourne (7.36×), Cameron Boyce (10.32×), Alyssa Milano (11.91×), and Britney Spears (3.58×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Beverley Mitchell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.