Gilmore Girls Audience in United States
Gilmore Girls has an estimated audience of 4,552,422 people in United States. 72.4% are female, 27.6% are male, average age 38.1. Top brand affinities: Lauren Graham, Sex and the City, Friends, Nick Kroll, Arrested Development (TV series).
Top brand affinities include Lauren Graham, Sex and the City, Friends, with strongest over-indexing on Lauren Graham (51.99× the country average). Demographically, the Gilmore Girls audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Extroversion, Community Orientation.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Gilmore Girls fans
| Metric | Value |
|---|---|
| Female | 72.4% |
| Male | 27.6% |
| Average age | 38.1 |
| Estimated audience size | 4,552,422 |
Audience persona
The typical Gilmore Girls fan in United States is more female, around 38.1 years old, with strong Extroversion tendencies and a notable affinity for Lauren Graham.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lauren Graham | 51.99× | Movies & TV |
| Sex and the City | 16.18× | Movies & TV |
| Friends | 6.8× | Movies & TV |
| Nick Kroll | 44.87× | Movies & TV |
| Arrested Development (TV series) | 33.32× | Movies & TV |
| Jordan Peele | 24.23× | Movies & TV |
| Steve Carell | 18.57× | Movies & TV |
| Step Brothers (film) | 23.72× | Movies & TV |
| Jim Carrey | 10.77× | Movies & TV |
| Alexis Bledel | 19.82× | Movies & TV |
| 2 Broke Girls | 46.83× | Movies & TV |
| Patton Oswalt | 26.92× | Movies & TV |
| Kristen Wiig | 20.16× | Movies & TV |
| Jimmy Kimmel | 8.89× | Movies & TV |
| Anxious | 32.31× | Music & Radio |
| BoJack Horseman | 23.3× | Movies & TV |
| Major League | 23.49× | Music & Radio |
| Kate McKinnon | 22.43× | Movies & TV |
| Carole King | 28.21× | Music & Radio |
| Better Call Saul | 16.15× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.76 |
| Community Orientation | OPEN | 1.33 |
| Sustainability | BALANCE | 1.23 |
| Creativity | OPEN | 1.21 |
| Healthy Lifestyle | BALANCE | 1.17 |
| Mindfulness | BALANCE | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.4% |
| United Kingdom | 5.1% |
| Germany | 4.9% |
See Gilmore Girls audiences in other countries
More TV series audiences in United States
- Superman (134,978,918)
- Euphoria (131,605,431)
- Friends (88,648,863)
- Peacemaker (68,050,277)
- Survival skills (36,160,023)
How to read this data
Audience size is the estimated number of people in United States who actively search for Gilmore Girls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.