A data profile of the people who buy, follow and care about Gilmore Girls in United States — modelled from more than twelve digital signal sources. Gilmore Girls has an estimated audience of 4,552,422 people in United States.
Gilmore Girls has an estimated audience of 4,552,422 people in United States. 72.4% are female, 27.6% are male, average age 38.1. Top brand affinities: Lauren Graham, Sex and the City, Nick Kroll, Arrested Development (TV series), Step Brothers (film).
Top brand affinities include Lauren Graham, Sex and the City, Nick Kroll, with strongest over-indexing on Lauren Graham (51.99× the country average).
Demographically, the Gilmore Girls audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
The typical Gilmore Girls fan in United States is more female, around 38.1 years old, with strong Pet Ownership tendencies and a notable affinity for Lauren Graham.
The key figures that characterise the Gilmore Girls profile in United States.
72.4% are female, 27.6% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 72.4% |
| Male | 27.6% |
| Average age | 38.1 |
| Estimated audience size | 4,552,422 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide Gilmore Girls audience comes from United States.
| Country | Share |
|---|---|
| United States | 42.4% |
| United Kingdom | 5.1% |
| Germany | 4.9% |
The strongest cross-interests of the Gilmore Girls audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lauren Graham | Movies & TV | 51.99× | ||
| 02 | 2 Broke Girls | Movies & TV | 46.83× | ||
| 03 | Nick Kroll | Movies & TV | 44.87× | ||
| 04 | Keiko Agena | Movies & TV | 39.78× | ||
| 05 | Arrested Development (TV series) | Movies & TV | 33.32× | ||
| 06 | Anxious | Music & Radio | 32.31× | ||
| 07 | Carole King | Music & Radio | 28.21× | ||
| 08 | Patton Oswalt | Movies & TV | 26.92× | ||
| 09 | Jordan Peele | Movies & TV | 24.23× | ||
| 10 | Step Brothers (film) | Movies & TV | 23.72× | ||
| 11 | BoJack Horseman | Movies & TV | 23.30× | ||
| 12 | Creeper | Music & Radio | 22.32× | ||
| 13 | Kristen Wiig | Movies & TV | 20.16× | ||
| 14 | Alexis Bledel | Movies & TV | 19.82× | ||
| 15 | Beverly Hills, 90210 | Movies & TV | 19.55× | ||
| 16 | Steve Carell | Movies & TV | 18.57× | ||
| 17 | Sex and the City | Movies & TV | 16.18× | ||
| 18 | Better Call Saul | Movies & TV | 16.15× | ||
| 19 | Jim Carrey | Movies & TV | 10.77× | ||
| 20 | Jimmy Kimmel | Movies & TV | 8.89× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.55× | |
| Community Orientation | OPEN | 1.40× | |
| Creativity | OPEN | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.74× | |
| Patriotism | CONSERVATISM | 0.75× | |
| Risk Appetite | THRILL | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Gilmore Girls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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