Gilmore Girls Audience in United States
Gilmore Girls has an estimated audience of 4,552,422 people in United States. 72.4% are female, 27.6% are male, average age 38.1. Top brand affinities: Gilmore Girls, Lauren Graham, 2 Broke Girls, Nick Kroll, Keiko Agena.
Top brand affinities include Gilmore Girls, Lauren Graham, 2 Broke Girls, with strongest over-indexing on Gilmore Girls (77.27× the country average). Demographically, the Gilmore Girls audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Sustainability, Sports Activity.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Gilmore Girls fans
| Metric | Value |
|---|---|
| Female | 72.4% |
| Male | 27.6% |
| Average age | 38.1 |
| Estimated audience size | 4,552,422 |
Audience persona
The typical Gilmore Girls fan in United States is more female, around 38.1 years old, with strong Sustainability tendencies and a notable affinity for Gilmore Girls.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gilmore Girls | 77.27× | Movies & TV |
| Lauren Graham | 51.99× | Movies & TV |
| 2 Broke Girls | 46.83× | Movies & TV |
| Nick Kroll | 44.87× | Movies & TV |
| Keiko Agena | 39.78× | Movies & TV |
| Arrested Development (TV series) | 33.32× | Movies & TV |
| The Wonder Years | 32.31× | Movies & TV |
| Anxious | 32.31× | Music & Radio |
| Head North | 32.31× | Music & Radio |
| Koyo | 30.35× | Music & Radio |
| American Pie (film) | 30.29× | Movies & TV |
| Arm’s Length | 29.2× | Music & Radio |
| Forever Came Calling | 28.97× | Music & Radio |
| Stateside | 28.7× | Music & Radio |
| Sincere Engineer | 28.54× | Music & Radio |
| Carole King | 28.21× | Music & Radio |
| Trophy Eyes | 27.08× | Music & Radio |
| No Pressure | 27.08× | Music & Radio |
| Trash Boat | 27.08× | Music & Radio |
| Patton Oswalt | 26.92× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 3.2 |
| Sports Activity | POWER | 2.73 |
| Individualism | JOY | 1.67 |
| Price Sensitivity | PREMIUM | 1.55 |
| Convenience Orientation | PREMIUM | 1.44 |
| Need for Security | CONSERVATISM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.4% |
| United Kingdom | 5.1% |
| Germany | 4.9% |
See Gilmore Girls audiences in other countries
More TV series audiences in United States
- Superman (134,978,918)
- Euphoria (131,605,431)
- Friends (88,648,863)
- Peacemaker (68,050,277)
- The Gilded Age (36,792,318)
How to read this data
Audience size is the estimated number of people in United States who actively search for Gilmore Girls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.