Jordan Peele Audience in United States

Jordan Peele logo

Jordan Peele has an estimated audience of 3,922,071 people in United States. 47.2% are female, 52.8% are male, average age 41.7. Top regions: California, Texas, Florida. Top brand affinities: Michael B. Jordan, Superman, Delroy Lindo, Diane Keaton, Ryan Coogler.

The average Jordan Peele fan in United States is 41.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Michael B. Jordan, Superman, Delroy Lindo, with strongest over-indexing on Michael B. Jordan (7.68× the country average). Demographically, the Jordan Peele audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Jordan Peele fans

Demographic split for Jordan Peele audience in United States
MetricValue
Female47.2%
Male52.8%
Average age41.7
Estimated audience size3,922,071

Audience persona

The typical Jordan Peele fan in United States is balanced, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Michael B. Jordan.

Top regions in United States

Top regions ranked by reach for Jordan Peele in United States
RegionReachAffinity
California554,8761.29×
Texas382,6141.13×
Florida261,5270.98×
New York249,2691.14×
Illinois147,5201.13×
Georgia143,3311.19×
Pennsylvania134,3571.02×
North Carolina130,5341.11×
Ohio123,7681.02×
Michigan117,0021.14×
Virginia103,9421.09×
New Jersey101,4341.02×
Arizona95,1501.19×
Washington94,4471.2×
Massachusetts82,6111.07×
Maryland81,2271.2×
Tennessee79,0751.01×
Indiana73,9041.03×
Colorado68,2861.1×
Missouri67,7271.07×
Minnesota56,7291.01×
South Carolina56,7110.96×
Oregon55,2061.23×
Wisconsin54,9440.93×
Alabama53,0250.97×
Louisiana49,1140.97×
Oklahoma45,8281.05×
Kentucky45,2950.92×
Nevada38,8751.02×
Connecticut38,8450.99×
Utah37,4161.07×
Kansas30,5550.99×
Arkansas29,5640.91×
Iowa29,4990.91×
Mississippi29,0680.9×
New Mexico20,2511.03×
Idaho18,2940.93×
Nebraska17,4920.89×
Hawaii14,4420.86×
West Virginia14,2970.78×
New Hampshire13,6440.88×
Washington, District of Columbia12,7491.08×
Maine11,9930.85×
Rhode Island11,7770.94×
Delaware10,0410.93×
Montana9,6410.89×
Alaska7,6470.91×
South Dakota6,5630.72×
Vermont6,2010.9×
North Dakota5,9690.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jordan Peele audience
BrandAffinityCategory
Michael B. Jordan7.68×Movies & TV
Superman2.5×Movies & TV
Delroy Lindo15.94×Movies & TV
Diane Keaton5.57×Movies & TV
Ryan Coogler11.85×Music & Radio
Christine Baranski14.05×Movies & TV
Robert Duvall8.21×Movies & TV
Friends2.67×Movies & TV
Animal Kingdom (film)10.69×Movies & TV
Javier Bardem10.48×Movies & TV
Animal Kingdom (TV series)8.54×Movies & TV
Kate Beckinsale9.33×Movies & TV
Green Lantern9.21×Movies & TV
Moonlight (TV series)12.88×Movies & TV
Idris Elba8.62×Movies & TV
Luke Wilson13.06×Movies & TV
Key & Peele12.12×Movies & TV
Forest Whitaker11.24×Movies & TV
Anthony Mackie12.14×Movies & TV
Paula Patton12.83×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jordan Peele audience
TraitClusterScore
PatriotismCONSERVATISM1.84
Design AffinityPREMIUM1.47
Urban LifestyleOPEN1.46
Early Adopter MentalityPOWER1.42
ExtroversionTHRILL1.4
LGBTQ+ IdentityOPEN1.3

Worldwide distribution

Worldwide audience distribution share by country for Jordan Peele
CountryShare
United States49.7%
Brazil7.5%
United Kingdom5.6%

See Jordan Peele audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Jordan Peele have in United States?

Jordan Peele has an estimated audience of 3,922,071 people in United States, concentrated in California and Texas.

What is the gender split and age of Jordan Peele fans?

47.2% of Jordan Peele fans are female, 52.8% are male, with an average age of 41.7 years.

Which brands do Jordan Peele fans like most?

Jordan Peele fans show strongest brand affinity for Michael B. Jordan (7.68×), Superman (2.5×), and Delroy Lindo (15.94×) over the country average.

Where do Jordan Peele fans live in United States?

Jordan Peele fans in United States are most concentrated in California (reach 554,876), Texas (reach 382,614), and Florida (reach 261,527). These three regions account for the largest share of the active audience.

What other brands do Jordan Peele fans also like?

Beyond Jordan Peele itself, the audience over-indexes on Superman (2.5×), Delroy Lindo (15.94×), Diane Keaton (5.57×), and Ryan Coogler (11.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jordan Peele. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.