Rascasse Audience Intelligence

Jordan Peele Audience in United States

A data profile of the people who buy, follow and care about Jordan Peele in United States — modelled from more than twelve digital signal sources. Jordan Peele has an estimated audience of 3,907,164 people in United States.

#356among Actor Actress or TV Star in United States#1048among Person in United States#916in Movies & TV

The average Jordan Peele fan in United States is 41.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Diane Keaton, Michael B. Jordan, Superman, with strongest over-indexing on Diane Keaton (5.57× the country average).

Demographically, the Jordan Peele audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jordan Peele fan in United States is balanced, around 41.7 years old, with strong Quality Awareness tendencies and a notable affinity for Diane Keaton.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jordan Peele profile in United States.

Audience size
3.9M
in United States
Gender
47.2%♀
52.8% male
Age
41.7
average years
Country rank
#8189
Person in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jordan Peele fans

47.2% are female, 52.8% are male, average age 41.7.

Fig. 02

Gender split

47.2%
Female
52.8%
Male
Demographic split for Jordan Peele audience in United States
MetricValue
Female47.2%
Male52.8%
Average age41.7
Estimated audience size3,907,164
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Jordan Peele audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3921%
40-4920%
50+27%
Fig. 04

Worldwide distribution

49.0%

of the worldwide Jordan Peele audience comes from United States.

Worldwide audience distribution share by country for Jordan Peele
CountryShare
United States49.0%
Brazil7.0%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jordan Peele audience in United States is strongest.

Fig. 05

Top regions by affinity

Jordan Peele fans by region: top regions in United States
#RegionReachAffinity×
01California~500K1.23×
02Oregon~50K1.22×
03Maryland~80K1.20×
04Georgia~100K1.18×
05Arizona~90K1.17×
06Washington~90K1.15×
07Texas~400K1.12×
08Illinois~100K1.11×
09Michigan~100K1.11×
10North Carolina~100K1.09×
11Virginia~100K1.07×
12Missouri~70K1.07×
13Colorado~70K1.07×
14Oklahoma~50K1.06×
15Washington, District of Columbia~10K1.06×
16New York~200K1.05×
17Massachusetts~80K1.05×
18Louisiana~50K1.05×
19Nevada~40K1.04×
20Utah~40K1.04×
21New Mexico~20K1.03×
22New Jersey~100K1.02×
23Indiana~70K1.01×
24Pennsylvania~100K1.00×
25South Carolina~60K1.00×
26Delaware~10K1.00×
27Ohio~100K0.99×
28Tennessee~80K0.99×
29Minnesota~60K0.99×
30Connecticut~40K0.99×
31Florida~300K0.98×
32Alabama~50K0.98×
33Arkansas~30K0.98×
34Kansas~30K0.98×
35Rhode Island~10K0.97×
36Mississippi~30K0.96×
37Alaska~8K0.96×
38Iowa~30K0.93×
39Kentucky~50K0.92×
40Idaho~20K0.92×
41Wisconsin~50K0.91×
42Nebraska~20K0.91×
43Vermont~6K0.91×
44Maine~10K0.89×
45Montana~10K0.89×
46New Hampshire~10K0.88×
47Hawaii~10K0.87×
48West Virginia~20K0.82×
49North Dakota~7K0.82×
50South Dakota~7K0.80×
Fig. 06

Affinity by region

Affinity by region — Jordan Peele, United States
0.80×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jordan Peele audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jordan Peele audience
#·InterestCategoryAffinity×
01Delroy LindoMovies & TV15.94×
02Christine BaranskiMovies & TV14.05×
03Keegan-Michael KeyMovies & TV13.78×
04Luke WilsonMovies & TV13.06×
05Moonlight (TV series)Movies & TV12.88×
06Anthony MackieMovies & TV12.14×
07Key & PeeleMovies & TV12.12×
08Ryan CooglerMusic & Radio11.85×
09Animal Kingdom (film)Movies & TV10.69×
10Javier BardemMovies & TV10.48×
11Jaden SmithMovies & TV10.00×
12Kate BeckinsaleMovies & TV9.33×
13Tessa ThompsonMovies & TV9.28×
14Green LanternMovies & TV9.21×
15Idris ElbaMovies & TV8.62×
16Animal Kingdom (TV series)Movies & TV8.54×
17Robert DuvallMovies & TV8.21×
18Michael B. JordanMovies & TV7.68×
19Diane KeatonMovies & TV5.57×
20SupermanMovies & TV2.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jordan Peele audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jordan Peele audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.20×
Early Adopter MentalityPOWER1.19×
SpiritualityBALANCE1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jordan Peele audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.94×
TravellingTHRILL0.95×
Luxury OrientationPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jordan Peele have in United States?

Jordan Peele has an estimated audience of 3,907,164 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Jordan Peele fans?

47.2% of Jordan Peele fans are female, 52.8% are male, with an average age of 41.7 years.

03

Which brands do Jordan Peele fans like most?

Jordan Peele fans show strongest brand affinity for Diane Keaton (5.57×), Michael B. Jordan (7.68×), and Superman (2.5×) over the country average.

04

Where do Jordan Peele fans live in United States?

Jordan Peele fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Jordan Peele fans also like?

Beyond Jordan Peele itself, the audience over-indexes on Michael B. Jordan (7.68×), Superman (2.5×), Delroy Lindo (15.94×), and Robert Duvall (8.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Jordan Peele audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jordan Peele. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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