Key & Peele Audience in United States
Key & Peele has an estimated audience of 2,507,016 people in United States. 42.5% are female, 57.5% are male, average age 35.2. Top regions: California, Texas, Florida. Top brand affinities: Grace Slick, Chromebook, Grinch, Paisley, Vocal harmony.
The average Key & Peele fan in United States is 35.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grace Slick, Chromebook, Grinch, with strongest over-indexing on Grace Slick (37.49× the country average). Demographically, the Key & Peele audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Key & Peele fans
| Metric | Value |
|---|---|
| Female | 42.5% |
| Male | 57.5% |
| Average age | 35.2 |
| Estimated audience size | 2,507,016 |
Audience persona
The typical Key & Peele fan in United States is more male, around 35.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Grace Slick.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 306,874 | 1.11× |
| Texas | 237,868 | 1.1× |
| Florida | 165,256 | 0.97× |
| New York | 146,279 | 1.04× |
| Illinois | 90,004 | 1.08× |
| Georgia | 83,697 | 1.08× |
| Pennsylvania | 83,620 | 0.99× |
| Ohio | 81,515 | 1.06× |
| North Carolina | 78,553 | 1.04× |
| Michigan | 78,384 | 1.2× |
| Virginia | 65,571 | 1.07× |
| Washington | 59,753 | 1.19× |
| Arizona | 56,915 | 1.11× |
| New Jersey | 55,950 | 0.88× |
| Tennessee | 52,539 | 1.04× |
| Massachusetts | 48,947 | 0.99× |
| Indiana | 46,600 | 1.02× |
| Maryland | 43,838 | 1.02× |
| Missouri | 42,887 | 1.06× |
| Colorado | 42,054 | 1.06× |
| South Carolina | 38,458 | 1.02× |
| Minnesota | 36,281 | 1.01× |
| Wisconsin | 35,360 | 0.94× |
| Alabama | 34,154 | 0.98× |
| Louisiana | 32,879 | 1.02× |
| Oregon | 31,799 | 1.11× |
| Oklahoma | 31,662 | 1.14× |
| Kentucky | 30,244 | 0.96× |
| Nevada | 25,367 | 1.05× |
| Utah | 24,894 | 1.11× |
| Connecticut | 24,831 | 0.99× |
| Arkansas | 20,568 | 1× |
| Kansas | 20,024 | 1.01× |
| Iowa | 19,398 | 0.94× |
| Mississippi | 18,079 | 0.88× |
| Idaho | 13,061 | 1.04× |
| Nebraska | 12,613 | 1× |
| New Mexico | 12,263 | 0.98× |
| Hawaii | 10,941 | 1.02× |
| West Virginia | 9,365 | 0.8× |
| New Hampshire | 9,162 | 0.93× |
| Maine | 8,068 | 0.9× |
| Rhode Island | 7,557 | 0.95× |
| Washington, District of Columbia | 7,284 | 0.97× |
| Montana | 6,748 | 0.97× |
| Delaware | 6,000 | 0.87× |
| Alaska | 5,401 | 1.01× |
| South Dakota | 4,584 | 0.79× |
| North Dakota | 4,094 | 0.79× |
| Vermont | 3,901 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Grace Slick | 37.49× | Music & Radio |
| Chromebook | 20.32× | Technology & Electronics |
| Grinch | 7.87× | Movies & TV |
| Paisley | 14.25× | Fashion & Accessoires |
| Vocal harmony | 7.11× | Music & Radio |
| Goop | 7.78× | Internet & Social Media |
| Dog breed | 1.66× | Pets & Animals |
| Wok | 8.17× | Food & Beverages |
| Historic site | 5.03× | Arts & Culture |
| Home construction | 1.67× | Home & Garden |
| Jesse Plemons | 3.32× | Movies & TV |
| Governor of Michigan | 6.76× | Politics & Society |
| Nebraska Cornhuskers football | 3.28× | Sports |
| Cambridge, Ontario | 45.83× | Travel & Leisure |
| Nia Jax | 8.28× | Sports |
| Spiritualized | 23.21× | Music & Radio |
| 3D printing | 2.07× | Technology & Electronics |
| Mathcore | 6.25× | Music & Radio |
| Litter box | 1.57× | Pets & Animals |
| Fairy godmother | 5.42× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.46 |
| Extroversion | THRILL | 1.43 |
| Urban Lifestyle | OPEN | 1.28 |
| Patriotism | CONSERVATISM | 1.26 |
| LGBTQ+ Identity | OPEN | 1.19 |
| Social Media Usage | JOY | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.8% |
| United Kingdom | 4.0% |
| India | 3.8% |
See Key & Peele audiences in other countries
More TV series audiences in United States
- Superman (134,978,918)
- Euphoria (131,605,431)
- Friends (88,648,863)
- Peacemaker (68,050,277)
- The Gilded Age (36,792,318)
Frequently asked questions
How many fans does Key & Peele have in United States?
Key & Peele has an estimated audience of 2,507,016 people in United States, concentrated in California and Texas.
What is the gender split and age of Key & Peele fans?
42.5% of Key & Peele fans are female, 57.5% are male, with an average age of 35.2 years.
Which brands do Key & Peele fans like most?
Key & Peele fans show strongest brand affinity for Grace Slick (37.49×), Chromebook (20.32×), and Grinch (7.87×) over the country average.
Where do Key & Peele fans live in United States?
Key & Peele fans in United States are most concentrated in California (reach 306,874), Texas (reach 237,868), and Florida (reach 165,256). These three regions account for the largest share of the active audience.
What other brands do Key & Peele fans also like?
Beyond Key & Peele itself, the audience over-indexes on Chromebook (20.32×), Grinch (7.87×), Paisley (14.25×), and Vocal harmony (7.11×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Key & Peele. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.