Rascasse Audience Intelligence

Key & Peele Audience in United States

A data profile of the people who buy, follow and care about Key & Peele in United States — modelled from more than twelve digital signal sources. Key & Peele has an estimated audience of 2,778,776 people in United States.

#166among TV series in United States#528among Movie / TV Show / Series in United States#1499in Movies & TV

The average Key & Peele fan in United States is 35.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Josh Gad, Evan Rachel Wood, Olivia Munn, with strongest over-indexing on Josh Gad (81.06× the country average).

Demographically, the Key & Peele audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Key & Peele fan in United States is more male, around 35.2 years old, with strong Patriotism tendencies and a notable affinity for Josh Gad.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Key & Peele profile in United States.

Audience size
2.8M
in United States
Gender
42.5%♀
57.5% male
Age
35.2
average years
Country rank
#10944
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+76%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Key & Peele viewers

42.5% are female, 57.5% are male, average age 35.2.

Fig. 02

Gender split

42.5%
Female
57.5%
Male
Demographic split for Key & Peele audience in United States
MetricValue
Female42.5%
Male57.5%
Average age35.2
Estimated audience size2,778,776
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Key & Peele audience in United States
Age bracketShare%
16-1926%
20-2924%
30-3922%
40-4918%
50+10%
Fig. 04

Worldwide distribution

42.3%

of the worldwide Key & Peele audience comes from United States.

Worldwide audience distribution share by country for Key & Peele
CountryShare
United States42.3%
United Kingdom4.1%
India4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Key & Peele audience in United States is strongest.

Fig. 05

Top regions by affinity

Key & Peele fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~80K1.17×
02Washington~60K1.15×
03Oklahoma~30K1.13×
04Oregon~30K1.11×
05California~300K1.10×
06Arizona~60K1.09×
07Alaska~6K1.09×
08Georgia~80K1.07×
09Nevada~30K1.07×
10Utah~20K1.07×
11Texas~200K1.06×
12Idaho~10K1.06×
13Virginia~60K1.04×
14Missouri~40K1.04×
15Colorado~40K1.04×
16Illinois~90K1.03×
17Ohio~80K1.03×
18Indiana~50K1.03×
19Hawaii~10K1.03×
20Tennessee~50K1.01×
21Maryland~40K1.01×
22Louisiana~30K1.01×
23Arkansas~20K1.01×
24New Mexico~10K1.01×
25Montana~7K1.01×
26North Carolina~80K1.00×
27Massachusetts~50K1.00×
28Kansas~20K1.00×
29Nebraska~10K1.00×
30New York~100K0.99×
31Connecticut~30K0.99×
32Pennsylvania~80K0.98×
33South Carolina~40K0.98×
34Minnesota~40K0.98×
35Alabama~30K0.98×
36Kentucky~30K0.96×
37New Hampshire~10K0.96×
38Vermont~4K0.96×
39Wisconsin~40K0.95×
40Maine~9K0.95×
41Rhode Island~8K0.95×
42Florida~200K0.94×
43Iowa~20K0.94×
44Delaware~7K0.94×
45New Jersey~60K0.93×
46Washington, District of Columbia~7K0.93×
47North Dakota~5K0.92×
48Mississippi~20K0.90×
49South Dakota~5K0.89×
50West Virginia~10K0.88×
Fig. 06

Affinity by region

Affinity by region — Key & Peele, United States
0.88×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Key & Peele audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Key & Peele audience
#·InterestCategoryAffinity×
01Josh GadMovies & TV81.06×
02Evan Rachel WoodMovies & TV73.31×
03FreshiiFood & Beverages66.24×
0412 MonkeysMovies & TV42.46×
05Olivia MunnMovies & TV42.23×
06Jon FavreauMovies & TV36.05×
07It's Always Sunny in PhiladelphiaMovies & TV25.61×
08China Anne McClainMovies & TV25.33×
09BoJack HorsemanMovies & TV20.66×
10Julia Louis-DreyfusMovies & TV20.37×
11Alison BrieMovies & TV20.00×
12WaterworldMovies & TV20.00×
13Erin AndrewsSports19.51×
14Kumail NanjianiMovies & TV19.42×
15Black Mirror (TV series)Movies & TV15.22×
16Oscar IsaacMovies & TV14.32×
17Owen WilsonMovies & TV14.11×
18Guillermo del ToroMovies & TV13.29×
19Kristen BellMovies & TV9.67×
20Sex and the CityMovies & TV9.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Key & Peele audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Key & Peele audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.86×
Urban LifestyleOPEN1.40×
Early Adopter MentalityPOWER1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Key & Peele audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.65×
CreativityOPEN0.72×
Pet OwnershipJOY0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Key & Peele have in United States?

Key & Peele has an estimated audience of 2,778,776 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Key & Peele viewers?

42.5% of Key & Peele fans are female, 57.5% are male, with an average age of 35.2 years.

03

Which brands do Key & Peele fans like most?

Key & Peele fans show strongest brand affinity for Josh Gad (81.06×), Evan Rachel Wood (73.31×), and Olivia Munn (42.23×) over the country average.

04

Where do Key & Peele fans live in United States?

Key & Peele fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Key & Peele fans also like?

Beyond Key & Peele itself, the audience over-indexes on Evan Rachel Wood (73.31×), Olivia Munn (42.23×), Jon Favreau (36.05×), and Alison Brie (20×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Key & Peele. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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