Key & Peele Audience in United States

Key & Peele logo

Key & Peele has an estimated audience of 2,507,016 people in United States. 42.5% are female, 57.5% are male, average age 35.2. Top regions: California, Texas, Florida. Top brand affinities: Owen Wilson, Oscar Isaac, Josh Gad, Evan Rachel Wood, Olivia Munn.

The average Key & Peele fan in United States is 35.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Owen Wilson, Oscar Isaac, Josh Gad, with strongest over-indexing on Owen Wilson (101.11× the country average). Demographically, the Key & Peele audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Key & Peele fans

Demographic split for Key & Peele audience in United States
MetricValue
Female42.5%
Male57.5%
Average age35.2
Estimated audience size2,507,016

Audience persona

The typical Key & Peele fan in United States is more male, around 35.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Owen Wilson.

Top regions in United States

Top regions ranked by reach for Key & Peele in United States
RegionReachAffinity
California306,8741.11×
Texas237,8681.1×
Florida165,2560.97×
New York146,2791.04×
Illinois90,0041.08×
Georgia83,6971.08×
Pennsylvania83,6200.99×
Ohio81,5151.06×
North Carolina78,5531.04×
Michigan78,3841.2×
Virginia65,5711.07×
Washington59,7531.19×
Arizona56,9151.11×
New Jersey55,9500.88×
Tennessee52,5391.04×
Massachusetts48,9470.99×
Indiana46,6001.02×
Maryland43,8381.02×
Missouri42,8871.06×
Colorado42,0541.06×
South Carolina38,4581.02×
Minnesota36,2811.01×
Wisconsin35,3600.94×
Alabama34,1540.98×
Louisiana32,8791.02×
Oregon31,7991.11×
Oklahoma31,6621.14×
Kentucky30,2440.96×
Nevada25,3671.05×
Utah24,8941.11×
Connecticut24,8310.99×
Arkansas20,5681×
Kansas20,0241.01×
Iowa19,3980.94×
Mississippi18,0790.88×
Idaho13,0611.04×
Nebraska12,6131×
New Mexico12,2630.98×
Hawaii10,9411.02×
West Virginia9,3650.8×
New Hampshire9,1620.93×
Maine8,0680.9×
Rhode Island7,5570.95×
Washington, District of Columbia7,2840.97×
Montana6,7480.97×
Delaware6,0000.87×
Alaska5,4011.01×
South Dakota4,5840.79×
North Dakota4,0940.79×
Vermont3,9010.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Key & Peele audience
BrandAffinityCategory
Owen Wilson101.11×Movies & TV
Oscar Isaac82.71×Movies & TV
Josh Gad70.31×Movies & TV
Evan Rachel Wood65.02×Movies & TV
Olivia Munn40.5×Movies & TV
Andy Serkis59.71×Movies & TV
John Krasinski38.73×Movies & TV
Cameron Diaz26.02×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Zoe Saldana25.69×Movies & TV
Jenna Fischer36.89×Movies & TV
Google Maps6.47×Internet & Social Media
Alison Brie20×Movies & TV
Indeed.com6.4×Business & Career
Julia Louis-Dreyfus26.59×Movies & TV
Jon Favreau33.51×Movies & TV
Ace Ventura79.87×Movies & TV
Capital One5.72×Business & Career
Microblogging12.67×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Key & Peele audience
TraitClusterScore
Early Adopter MentalityPOWER1.46
ExtroversionTHRILL1.43
Urban LifestyleOPEN1.28
PatriotismCONSERVATISM1.26
LGBTQ+ IdentityOPEN1.19
Social Media UsageJOY1.08

Worldwide distribution

Worldwide audience distribution share by country for Key & Peele
CountryShare
United States41.8%
United Kingdom4.0%
India3.8%

See Key & Peele audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Key & Peele have in United States?

Key & Peele has an estimated audience of 2,507,016 people in United States, concentrated in California and Texas.

What is the gender split and age of Key & Peele fans?

42.5% of Key & Peele fans are female, 57.5% are male, with an average age of 35.2 years.

Which brands do Key & Peele fans like most?

Key & Peele fans show strongest brand affinity for Owen Wilson (101.11×), Oscar Isaac (82.71×), and Josh Gad (70.31×) over the country average.

Where do Key & Peele fans live in United States?

Key & Peele fans in United States are most concentrated in California (reach 306,874), Texas (reach 237,868), and Florida (reach 165,256). These three regions account for the largest share of the active audience.

What other brands do Key & Peele fans also like?

Beyond Key & Peele itself, the audience over-indexes on Oscar Isaac (82.71×), Josh Gad (70.31×), Evan Rachel Wood (65.02×), and Olivia Munn (40.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Key & Peele. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.