Guillermo del Toro Audience in United States

Guillermo del Toro logo

Guillermo del Toro has an estimated audience of 3,685,465 people in United States. 68.4% are female, 31.6% are male, average age 35.5. Top regions: California, Texas, Florida. Top brand affinities: Paul Thomas Anderson, John Lithgow, Krysten Ritter, Anya Taylor-Joy, Ian McShane.

The average Guillermo del Toro fan in United States is 35.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Paul Thomas Anderson, John Lithgow, Krysten Ritter, with strongest over-indexing on Paul Thomas Anderson (81.13× the country average). Demographically, the Guillermo del Toro audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Tradition, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Director

Demographics of Guillermo del Toro fans

Demographic split for Guillermo del Toro audience in United States
MetricValue
Female68.4%
Male31.6%
Average age35.5
Estimated audience size3,685,465

Audience persona

The typical Guillermo del Toro fan in United States is more female, around 35.5 years old, with strong Tradition tendencies and a notable affinity for Paul Thomas Anderson.

Top regions in United States

Top regions ranked by reach for Guillermo del Toro in United States
RegionReachAffinity
California709,3331.75×
Texas426,3511.35×
Florida242,7780.97×
New York224,8291.09×
Illinois147,4601.2×
Pennsylvania114,1520.92×
Arizona103,3971.37×
Washington101,9751.38×
Georgia101,8000.9×
Ohio100,6630.89×
North Carolina98,8890.89×
Virginia87,5220.97×
Michigan85,9820.89×
New Jersey82,3730.88×
Colorado76,7981.32×
Massachusetts74,8121.03×
Oregon67,6841.6×
Tennessee64,1600.87×
Indiana63,4070.94×
Missouri57,5090.97×
Maryland55,5180.88×
Minnesota54,4231.03×
Wisconsin49,8380.9×
Nevada44,4471.25×
Utah43,2761.31×
Kentucky43,1750.93×
Oklahoma42,7241.04×
South Carolina40,4930.73×
Louisiana36,2140.76×
Alabama35,2020.68×
Connecticut34,4600.93×
Kansas28,8440.99×
New Mexico28,2121.53×
Arkansas26,5320.87×
Iowa26,4600.87×
Idaho20,6891.12×
Mississippi18,2540.6×
Nebraska17,6370.95×
New Hampshire14,0320.97×
Hawaii13,5500.86×
Maine12,8490.97×
West Virginia11,9100.69×
Washington, District of Columbia11,2271.01×
Rhode Island11,0650.94×
Montana9,8560.96×
Alaska8,5161.08×
Delaware7,1410.7×
Vermont6,0810.94×
South Dakota5,8620.69×
North Dakota5,7380.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Guillermo del Toro audience
BrandAffinityCategory
Paul Thomas Anderson81.13×Movies & TV
John Lithgow89.62×Movies & TV
Krysten Ritter72.29×Movies & TV
Anya Taylor-Joy47.34×Movies & TV
Ian McShane100.63×Movies & TV
Josh Gad80.25×Movies & TV
Deborah Ann Woll90.83×Movies & TV
Margot Robbie32.03×Movies & TV
Julia Louis-Dreyfus54.2×Movies & TV
Greta Gerwig81.19×Movies & TV
Oscar Isaac42.33×Movies & TV
Titanic (1997 film)39.99×Movies & TV
Stanley Kubrick59.57×Movies & TV
Rami Malek37.63×Movies & TV
Christian Bale29.85×Movies & TV
Martin Scorsese44.51×Movies & TV
Bryan Cranston34.31×Movies & TV
Birdman (film)70.81×Movies & TV
Kristen Bell27.48×Movies & TV
David Lynch42.66×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Guillermo del Toro audience
TraitClusterScore
TraditionCONSERVATISM1.71
ExtroversionTHRILL1.6
SpiritualityBALANCE1.36
Community OrientationOPEN1.3
Urban LifestyleOPEN1.21
IndividualismJOY1.19

Worldwide distribution

Worldwide audience distribution share by country for Guillermo del Toro
CountryShare
United States35.7%
Mexico8.9%
Brazil6.3%

See Guillermo del Toro audiences in other countries

More Director audiences in United States

Frequently asked questions

How many fans does Guillermo del Toro have in United States?

Guillermo del Toro has an estimated audience of 3,685,465 people in United States, concentrated in California and Texas.

What is the gender split and age of Guillermo del Toro fans?

68.4% of Guillermo del Toro fans are female, 31.6% are male, with an average age of 35.5 years.

Which brands do Guillermo del Toro fans like most?

Guillermo del Toro fans show strongest brand affinity for Paul Thomas Anderson (81.13×), John Lithgow (89.62×), and Krysten Ritter (72.29×) over the country average.

Where do Guillermo del Toro fans live in United States?

Guillermo del Toro fans in United States are most concentrated in California (reach 709,333), Texas (reach 426,351), and Florida (reach 242,778). These three regions account for the largest share of the active audience.

What other brands do Guillermo del Toro fans also like?

Beyond Guillermo del Toro itself, the audience over-indexes on John Lithgow (89.62×), Krysten Ritter (72.29×), Anya Taylor-Joy (47.34×), and Ian McShane (100.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Guillermo del Toro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.