Rascasse Audience Intelligence

Guillermo del Toro Audience in United States

A data profile of the people who buy, follow and care about Guillermo del Toro in United States — modelled from more than twelve digital signal sources. Guillermo del Toro has an estimated audience of 3,715,357 people in United States.

#8among Director in United States#1133among Person in United States#994in Movies & TV

The average Guillermo del Toro fan in United States is 35.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Paul Thomas Anderson, John Lithgow, Krysten Ritter, with strongest over-indexing on Paul Thomas Anderson (81.13× the country average).

Demographically, the Guillermo del Toro audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Guillermo del Toro fan in United States is more female, around 35.5 years old, with strong Spirituality tendencies and a notable affinity for Paul Thomas Anderson.

Category: Movies & TV · Type: Person · Subtype: Director

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Guillermo del Toro profile in United States.

Audience size
3.7M
in United States
Gender
68.4%♀
31.6% male
Age
35.5
average years
Country rank
#8566
Person in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Guillermo del Toro fans

68.4% are female, 31.6% are male, average age 35.5.

Fig. 02

Gender split

68.4%
Female
31.6%
Male
Demographic split for Guillermo del Toro audience in United States
MetricValue
Female68.4%
Male31.6%
Average age35.5
Estimated audience size3,715,357
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Guillermo del Toro audience in United States
Age bracketShare%
16-1925%
20-2925%
30-3922%
40-4917%
50+11%
Fig. 04

Worldwide distribution

35.7%

of the worldwide Guillermo del Toro audience comes from United States.

Worldwide audience distribution share by country for Guillermo del Toro
CountryShare
United States35.7%
Mexico9.0%
Brazil6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Guillermo del Toro audience in United States is strongest.

Fig. 05

Top regions by affinity

Guillermo del Toro fans by region: top regions in United States
#RegionReachAffinity×
01California~700K1.77×
02Oregon~70K1.56×
03Utah~50K1.47×
04New Mexico~30K1.46×
05Washington~100K1.37×
06Arizona~100K1.31×
07Colorado~80K1.30×
08Texas~400K1.28×
09Nevada~40K1.23×
10Illinois~100K1.21×
11New York~200K1.18×
12Idaho~20K1.09×
13Massachusetts~80K1.06×
14Alaska~8K1.06×
15Florida~300K1.02×
16Vermont~7K1.02×
17Minnesota~50K1.01×
18Oklahoma~40K1.01×
19Connecticut~40K1.01×
20Washington, District of Columbia~10K1.01×
21Montana~10K0.99×
22New Jersey~90K0.98×
23Kansas~30K0.98×
24Rhode Island~10K0.98×
25New Hampshire~10K0.97×
26Maine~10K0.96×
27Pennsylvania~100K0.93×
28Indiana~60K0.93×
29Nebraska~20K0.93×
30Georgia~100K0.91×
31North Carolina~100K0.91×
32Virginia~80K0.90×
33Michigan~90K0.89×
34Missouri~50K0.89×
35Arkansas~30K0.89×
36Tennessee~70K0.88×
37Wisconsin~50K0.88×
38Kentucky~40K0.88×
39Maryland~50K0.86×
40Iowa~30K0.84×
41Hawaii~10K0.84×
42Ohio~90K0.83×
43North Dakota~6K0.80×
44Delaware~8K0.79×
45Louisiana~40K0.75×
46South Dakota~6K0.75×
47West Virginia~10K0.74×
48South Carolina~40K0.73×
49Alabama~30K0.66×
50Mississippi~20K0.62×
Fig. 06

Affinity by region

Affinity by region — Guillermo del Toro, United States
0.62×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Guillermo del Toro audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Guillermo del Toro audience
#·InterestCategoryAffinity×
01Ian McShaneMovies & TV100.63×
02Deborah Ann WollMovies & TV90.83×
03John LithgowMovies & TV89.62×
04Greta GerwigMovies & TV81.19×
05Paul Thomas AndersonMovies & TV81.13×
06Josh GadMovies & TV80.25×
07Krysten RitterMovies & TV72.29×
08Birdman (film)Movies & TV70.81×
09Stanley KubrickMovies & TV59.57×
10Julia Louis-DreyfusMovies & TV54.20×
11Anya Taylor-JoyMovies & TV47.34×
12Martin ScorseseMovies & TV44.51×
13Oscar IsaacMovies & TV42.33×
14Titanic (1997 film)Movies & TV39.99×
15Rami MalekMovies & TV37.63×
16Kill BillMovies & TV36.51×
17Bryan CranstonMovies & TV34.31×
18Margot RobbieMovies & TV32.03×
19Christian BaleMovies & TV29.85×
20Kristen BellMovies & TV27.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Guillermo del Toro audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Guillermo del Toro audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.43×
TraditionCONSERVATISM1.34×
PatriotismCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Guillermo del Toro audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.94×
Pet OwnershipJOY1.02×
Sports ActivityPOWER1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Guillermo del Toro have in United States?

Guillermo del Toro has an estimated audience of 3,715,357 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Guillermo del Toro fans?

68.4% of Guillermo del Toro fans are female, 31.6% are male, with an average age of 35.5 years.

03

Which brands do Guillermo del Toro fans like most?

Guillermo del Toro fans show strongest brand affinity for Paul Thomas Anderson (81.13×), John Lithgow (89.62×), and Krysten Ritter (72.29×) over the country average.

04

Where do Guillermo del Toro fans live in United States?

Guillermo del Toro fans in United States are most concentrated in California (reach ~700K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Guillermo del Toro fans also like?

Beyond Guillermo del Toro itself, the audience over-indexes on John Lithgow (89.62×), Krysten Ritter (72.29×), Anya Taylor-Joy (47.34×), and Deborah Ann Woll (90.83×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Guillermo del Toro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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