Rascasse Audience Intelligence

Margot Robbie Audience in United States

A data profile of the people who buy, follow and care about Margot Robbie in United States — modelled from more than twelve digital signal sources. Margot Robbie has an estimated audience of 11,999,667 people in United States.

#38among Actor Actress or TV Star in United States#132among Person in United States#214in Movies & TV

The average Margot Robbie fan in United States is 37.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Morena Baccarin, Ryan Gosling, Margaret Qualley, with strongest over-indexing on Morena Baccarin (50.25× the country average).

Demographically, the Margot Robbie audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Margot Robbie fan in United States is balanced, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for Morena Baccarin.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Margot Robbie profile in United States.

Audience size
12M
in United States
Gender
50.8%♀
49.2% male
Age
37.6
average years
Country rank
#2980
Person in United States
Fig. 01

Search interest · 12-month trend

+37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Margot Robbie fans

50.8% are female, 49.2% are male, average age 37.6.

Fig. 02

Gender split

50.8%
Female
49.2%
Male
Demographic split for Margot Robbie audience in United States
MetricValue
Female50.8%
Male49.2%
Average age37.6
Estimated audience size11,999,667
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Margot Robbie audience in United States
Age bracketShare%
16-1922%
20-2922%
30-3921%
40-4919%
50+16%
Fig. 04

Worldwide distribution

23.7%

of the worldwide Margot Robbie audience comes from United States.

Worldwide audience distribution share by country for Margot Robbie
CountryShare
United States23.7%
United Kingdom7.3%
Germany7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Margot Robbie audience in United States is strongest.

Fig. 05

Top regions by affinity

Margot Robbie fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K1.32×
02Arizona~300K1.18×
03Idaho~60K1.11×
04Alabama~200K1.10×
05Colorado~200K1.09×
06Oklahoma~100K1.09×
07Washington~200K1.08×
08California~1.5M1.06×
09Montana~30K1.05×
10Ohio~400K1.04×
11Indiana~200K1.04×
12Kentucky~100K1.04×
13Oregon~100K1.04×
14Alaska~30K1.04×
15Texas~1M1.03×
16Michigan~300K1.03×
17Tennessee~200K1.03×
18Missouri~200K1.03×
19New York~600K1.02×
20Pennsylvania~400K1.02×
21Illinois~400K1.02×
22Massachusetts~200K1.02×
23Connecticut~100K1.02×
24Minnesota~200K1.01×
25Arkansas~90K1.01×
26Iowa~90K1.01×
27Kansas~90K1.00×
28Nebraska~60K1.00×
29North Carolina~300K0.99×
30Wisconsin~200K0.99×
31Nevada~100K0.98×
32New Jersey~300K0.97×
33Virginia~300K0.97×
34New Mexico~60K0.97×
35New Hampshire~40K0.97×
36Florida~700K0.96×
37Georgia~300K0.96×
38West Virginia~50K0.96×
39Maine~40K0.96×
40North Dakota~20K0.96×
41South Dakota~20K0.95×
42South Carolina~200K0.94×
43Louisiana~100K0.93×
44Rhode Island~30K0.91×
45Maryland~200K0.90×
46Hawaii~40K0.90×
47Vermont~20K0.90×
48Mississippi~80K0.88×
49Washington, District of Columbia~30K0.86×
50Delaware~30K0.83×
Fig. 06

Affinity by region

Affinity by region — Margot Robbie, United States
0.83×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Margot Robbie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Margot Robbie audience
#·InterestCategoryAffinity×
01Straight No ChaserMusic & Radio120.16×
02Sara SampaioFashion & Accessoires77.06×
03Tom AckerleyMovies & TV50.80×
04Morena BaccarinMovies & TV50.25×
05Barbara PalvinFashion & Accessoires39.84×
06Emma MackeyMovies & TV39.71×
07Robert Downey jrMovies & TV34.69×
08Ryan GoslingMovies & TV34.32×
09PentatonixMusic & Radio32.40×
10Margaret QualleyMovies & TV31.14×
11Gal GadotFashion & Accessoires24.47×
12Amy AdamsMovies & TV23.44×
13Anna KendrickMovies & TV22.69×
14Trans-Siberian OrchestraMusic & Radio21.08×
15Jennifer LawrenceMovies & TV19.47×
16Jessica AlbaMovies & TV16.75×
17Brittany SnowMovies & TV16.12×
18Alexandra DaddarioMovies & TV15.91×
19Kelly OsbourneMusic & Radio15.17×
20Anne HathawayMovies & TV12.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Margot Robbie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Margot Robbie audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.22×
SpiritualityBALANCE1.20×
ExtroversionTHRILL1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Margot Robbie audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.96×
CreativityOPEN0.98×
Community OrientationOPEN0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Margot Robbie have in United States?

Margot Robbie has an estimated audience of 11,999,667 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Margot Robbie fans?

50.8% of Margot Robbie fans are female, 49.2% are male, with an average age of 37.6 years.

03

Which brands do Margot Robbie fans like most?

Margot Robbie fans show strongest brand affinity for Morena Baccarin (50.25×), Ryan Gosling (34.32×), and Margaret Qualley (31.14×) over the country average.

04

Where do Margot Robbie fans live in United States?

Margot Robbie fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Margot Robbie fans also like?

Beyond Margot Robbie itself, the audience over-indexes on Ryan Gosling (34.32×), Margaret Qualley (31.14×), Sara Sampaio (77.06×), and Robert Downey jr (34.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Margot Robbie audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Margot Robbie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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