Margot Robbie Audience in United States

Margot Robbie logo

Margot Robbie has an estimated audience of 11,307,624 people in United States. 50.8% are female, 49.2% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: Morena Baccarin, Ryan Gosling, Margaret Qualley, Sara Sampaio, Robert Downey jr.

The average Margot Robbie fan in United States is 37.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Morena Baccarin, Ryan Gosling, Margaret Qualley, with strongest over-indexing on Morena Baccarin (50.25× the country average). Demographically, the Margot Robbie audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Margot Robbie fans

Demographic split for Margot Robbie audience in United States
MetricValue
Female50.8%
Male49.2%
Average age37.6
Estimated audience size11,307,624

Audience persona

The typical Margot Robbie fan in United States is balanced, around 37.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Morena Baccarin.

Top regions in United States

Top regions ranked by reach for Margot Robbie in United States
RegionReachAffinity
California1,356,2061.09×
Texas1,024,1071.05×
Florida772,5131.01×
New York645,5691.02×
Pennsylvania402,7021.06×
Illinois390,0731.04×
Ohio364,6961.05×
North Carolina354,8431.04×
Georgia351,9651.01×
Michigan307,3561.04×
Arizona301,9251.31×
New Jersey287,8201×
Virginia267,3050.97×
Washington246,9881.09×
Tennessee233,3871.03×
Massachusetts228,4331.03×
Indiana221,1821.07×
Missouri192,9711.06×
Colorado192,4301.08×
Alabama190,5941.21×
Maryland177,6220.91×
Wisconsin169,2741×
Minnesota167,7381.04×
South Carolina162,1330.95×
Kentucky146,6121.03×
Louisiana136,6770.94×
Oklahoma135,8471.08×
Oregon132,8431.02×
Utah131,1951.3×
Connecticut111,1120.98×
Nevada108,3080.99×
Iowa94,3961.01×
Arkansas92,6490.99×
Kansas88,9191×
Mississippi80,3810.86×
Idaho59,2651.05×
Nebraska55,9830.99×
New Mexico55,2040.97×
West Virginia48,1940.92×
New Hampshire42,4040.95×
Hawaii41,8730.86×
Maine36,6850.91×
Rhode Island31,3120.87×
Montana30,5490.97×
Washington, District of Columbia28,5320.84×
Alaska25,4971.05×
Delaware24,0720.77×
South Dakota23,2900.89×
North Dakota21,0570.91×
Vermont16,1090.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Margot Robbie audience
BrandAffinityCategory
Morena Baccarin50.25×Movies & TV
Ryan Gosling34.32×Movies & TV
Margaret Qualley31.14×Movies & TV
Sara Sampaio77.06×Fashion & Accessoires
Robert Downey jr34.69×Movies & TV
Straight No Chaser120.16×Music & Radio
Jennifer Lawrence19.47×Movies & TV
Tom Ackerley50.8×Movies & TV
Gal Gadot24.47×Fashion & Accessoires
Jessica Alba16.75×Movies & TV
Brittany Snow16.12×Movies & TV
Anna Kendrick22.69×Movies & TV
Barbara Palvin39.84×Fashion & Accessoires
Emma Mackey39.71×Movies & TV
Alexandra Daddario15.91×Movies & TV
Kelly Osbourne15.17×Music & Radio
Pentatonix32.4×Music & Radio
Mila Kunis19.87×Movies & TV
Jennifer Love Hewitt17.09×Movies & TV
Alicia Vikander34.38×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Margot Robbie audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.87
ExtroversionTHRILL1.6
Early Adopter MentalityPOWER1.53
Luxury OrientationPREMIUM1.4
Sports ActivityPOWER1.38
SustainabilityBALANCE1.36

Worldwide distribution

Worldwide audience distribution share by country for Margot Robbie
CountryShare
United States23.4%
United Kingdom7.3%
Germany7.1%

See Margot Robbie audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Margot Robbie have in United States?

Margot Robbie has an estimated audience of 11,307,624 people in United States, concentrated in California and Texas.

What is the gender split and age of Margot Robbie fans?

50.8% of Margot Robbie fans are female, 49.2% are male, with an average age of 37.6 years.

Which brands do Margot Robbie fans like most?

Margot Robbie fans show strongest brand affinity for Morena Baccarin (50.25×), Ryan Gosling (34.32×), and Margaret Qualley (31.14×) over the country average.

Where do Margot Robbie fans live in United States?

Margot Robbie fans in United States are most concentrated in California (reach 1,356,206), Texas (reach 1,024,107), and Florida (reach 772,513). These three regions account for the largest share of the active audience.

What other brands do Margot Robbie fans also like?

Beyond Margot Robbie itself, the audience over-indexes on Ryan Gosling (34.32×), Margaret Qualley (31.14×), Sara Sampaio (77.06×), and Robert Downey jr (34.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Margot Robbie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.